Joint puts Fox’s sweets back on the map

Here’s another neat commercial from London agency Joint, this time for venerable brand, Fox’s sweets from Valeo Confectionery The point being they’re surprisingly long-lasting (six minutes on average, it seems.) Valeo’s Russell Tanner says: “We’re thrilled to be putting Fox’s ...

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MullenLowe London team moves to 180 Amsterdam as ECDs

Katrina Encanto and EJ Galang, who were global creative directors on Nutella, Dulux, Sloggi and several Unilever brands at MullenLowe London, have moved to 180 Amsterdam as executive creative directors. They will work alongside newly promoted John Messum, who moved ...

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Now KP gives Butterkist to St Luke’s

St Luke’s is hoovering up new business as rapidly as anyone this year and KP Snacks has given its Butterkist account to the agency in a pitch against two other roster agencies Iris and Engine. St Luke’s already handles Tyrrell’s, ...

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Romance produces tall tale for Intermarché’s back to school

It’s back to school time (at least we hope it is, Covid permitting) and French supermarket group Intermarché, famous for its wonky vegetables, is celebrating with a touching tale from agency Romance about a French professeur leaving his idyllic mountain ...

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MAA Ad of the Week: Vayner’s couch potatoes for Pepsi

Unusual to feature a first time ad viewing in this spot but Vayner Media’s hymn to couch potatoes featuring ‘Billions’ actor David Costabile is more than noteworthy: an unhinged football freak telling his (somewhat overweight) family not to go back ...

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72andSunny Amsterdam hires Ogilvy’s Usifo as president

Only a month after MDC completed its deal with Stagwell Group, one of the merged entity’s star agencies, 72andSunny Amsterdam, has brought in Simon Usifo from Ogilvy Germany to take up the role of president, which has remained vacant since ...

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MSQ wins Visit Britain global digital task

MSQ has been appointed by national tourist agency VisitBritain to handle its global digital brand activity. The agency was selected following a competitive pitch. MSQ will work under the newly-refreshed GREAT campaign guidelines to develop all digital activity, including film ...

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MAA blast from the past: adam&eve’s scary debut

Mobile retailer Phones4U was the first big account to come adam&eve’s way back in 2011 (John Lewis was on the phone next) and the agency’s debut campaign was the most complained about of the year – although the regulator let ...

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