Starcom shows its inclusivity creds with Channel 4

Media agency Starcom has decided to tell some ‘Brave Stories’ in a deal with Channel 4, highlighting members of staff and their issues (in this trailer a stammer and someone who’s shy) to emphasise (presumably) the agency’s diversity. clients these ...

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Edelweiss gets lost in the Alps

Heineken is taking its Edelweiss wheat beer brand – all natural ingredients etc etc – into a number of other markets, chiefly in Asia. So Fred & Farid LA has crafted what one can only call a retro global campaign, ...

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MAA Ad of the Week: Joint for ‘long-lasting’ Fox’s

London agency Joint usually delivers and it’s done so again for Valeo Confectionery’s Fox’s sweets, illustrating their miraculous long-lastingness with some spectacular stone-skimming. Not the most original schtick maybe – it’s the old Heineken ‘refreshes the parts’ strategy – but ...

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Baileys goes to the movies with Hello Sunshine

Maybe branded content really is on the way back. Reese Witherspoon’s Hello Sunshine company is behind a new series of such films for Diageo’s Baileys. A couple of weeks ago we had Balmain in collaboration with Channel 4. Witherspoon’s company ...

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