VCCP wins Pret A Manger global business

There’s something relentless about VCCP and it’s just snaffled yet another account: Pret A Manger’s global “omnichannel” business. Omnichannel meaning the coffee/sandwich shop’s move into areas like takeaways and a new coffee app, global meaning nascent businesses in France and ...

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Droga5 wheels out heavy guns for Facebook Olympics

One of the ironies of the digital era is that the tech companies that have, among other things, supposedly written the obituary of big, mass audience TV campaigns, are falling over themselves to compete with – big, mass audience TV ...

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Dentsu raids FCB for new International CCO Levron

Holding company CCOs – once defined as adland’s most impossible job – seem back in fashion and Dentsu International boss Wendy Clark has posted a clear sign of her intent by luring FCB’s Fred Levron (below) to the new (as ...

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Toyota backs Olympics with T&P’s winning robots

Toyota is continuing its love affair with robots, this time to support Team GB and ParalympicsGB athletes. Four competitors have been sent HSRs (Human Support Robots) which – ungrateful so-and-so’s that they are – they use for mundane tasks rather ...

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Even the Olympics can’t inspire dismal Samsung

Samsung is one of the biggest companies in the world with a marketing budget to match (estimated at $7bn some time ago.) So why can’t it produce any decent ads? This one’s from The Community plugging its Olympic sponsorship by ...

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S4 Capital raises £400m takeover fund

The big ad holding cmpanies will be revealing their half time 2021 numbers soon so it’s no surprise when a missive from Sir Martin Sorrell’s S4 Capital pings in. This time it’s to tell us that the digital-first group is ...

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Havas takes diversity route for Aston Martin

Aston Martin has had a somewhat chequered debut as a public company and new F1 entrant but, under the part-ownership of Canadian businessman Laurence Stroll (his son is one of the F! drivers) it’s making a plucky attempt to get ...

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MAA Ad of the Week – ‘Super. Human’ from 4Creative

A new feature and what better way to kick things off than 4Creative’s “trailer” for Channel 4’s coverage of the Paralympics – ‘Super. Human.’ From creative team Scott Taylor and Andy Shrubsole, directed by Bradford Young. Not everyone gets the ...

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