Ogilvy UK strikes influencer deal with Instagram specialist Takumi

There are influencers all over the place it seems. Ogilvy UK’s InfluenceO “proprietary influencer tool” claims to host over one billion of them in 60,000 categories. Which makes you wonder how high (or low) the bar is set to be ...

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Heinz plumbs new depths of naffness with Sheeran

Ed Sheeran mania shows no sign of abating at Heinz, as elsewhere. The gloomy warbler must be the UK’s richest pop singer – he’s been buying up what seems like most of the county of Suffolk – and the duo’s ...

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Lucozade loss might call for a reset at Grey London

Lucozade has split with ten-year agency Grey London it seems following a review by owner Suntory and a new marketing director moving from Suntory’s Ribena. Suntory bought Lucozade and Ribena from GSK in 2013. Grey had more than its fair ...

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Is Maersk’s new corporate campaign all at sea?

Danish-owned Maersk is the biggest shipping line in the world, it carries everything but passengers because its founder deemed them “too difficult.” As Carnival Cruises might be inclined to agree. So it has the wherewithal to produce this almost completely ...

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M&C Saatchi directors face same old performance issues

For the directors of M&C Saatchi, wrestling with a major accounting issue – chiefly booking fees too early that’s led to them making a £6.4m provision – it may seem all a bit like déjà vu. Back in 1995 when ...

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