Piers Morgan blows even more hot air for ITV and Uncommon

Love him or loathe him, Piers Morgan provides value for money at ITV. It may be a sign of general dumbing down, but the provocative Good Morning Britain presenter seems to drive the national conversation more than Radio 4’s Today ...

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Is Cadbury’s Darkmilk from VCCP too downbeat?

Cadbury, which makes a chocolate-like substance for these definition-heavy days, is trying its hand at nostalgia for its new Darkmilk – which is a bit like its milk chocolate and plain chocolate, but isn’t. All clear? Anyway, agency VCCP is ...

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Direct Line’s Piers Newson-Smith picks his Desert Island Ads

Piers Newson-Smith is head of brand strategy at Direct Line Group. He was the architect of Direct Line’s ‘Fixer’ repositioning and led Green Flag’s 2017 brand relaunch. Desert Island (Boxset) Ads Somewhere in the grey area between what people care ...

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Time for Sainsbury’s to up its game as CMA blocks giant merger with Asda

To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and Walmart-owned Asda, saying: “It’s our responsibility to protect the millions of people who shop at Sainsbury’s and Asda every week. ...

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Is chirpy and cheerful the right way forward for VW ads?

Would you adam&eve it, a bummer from Volkswagen. But actually it’s not the cultured academy in Paddington but DDB Berlin for VW’s new T-Cross, presumably a sign that VW’s T-Roc is starting a family. How many brands does VW need? ...

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