Accenture pulls out of media auditing – could Dentsu’s DAN be in its sights?

Anybody out there with a media agency they’d like to sell? Accenture is pulling out of media auditing to concentrate on “agency” services, which may well include full-on media planning and buying. It already handles programmatic for some advertisers. Accenture ...

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Outform’s Simon Hathaway picks his Desert Island drink ads

Simon Hathaway is EMEA MD of retail agency Outform. He has worked in senior positions at Publicis Groupe’s Saatchi & Saatchi X and at Cheil Worldwide on Samsung. Babycham – 1986 It was the first drink specifically target at a ...

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Andree’s leave of absence adds to uncertainty at Dentsu

Dentsu Aegis Network boss Tim Andree is taking leave of absence for health reason, another sign of upheaval at the Dentsu-owned network which handles the Japanese holding company’s giant media business outside its homeland. Andree (below) was in charge of ...

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Bill Murray is best Super Bowl star for Jeep

Adweek reckons this ad for Jeep with Bill Murray reprising his role in Groundhog Day (with some other original cast members) is the Super Bowl’s best. By Chicago agency Highdive and nicely directed by O Positive’s Jim Jenkins. It’s certainly ...

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Coca-Cola Energy’s Super Bowl stars fail to shine

Another massive waste of Super Bowl time and money, this time for Coca-Cola energy starring Jonah Hill and, gulp, Martin Scorsese. Why do they do it? Oh, the money. And it’s another from W+K! MAA creative scale: 2. PS For ...

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Was Facebook’s $11.2m Super Bowl ‘rock’ worth it?

Facebook Groups are supposed to be the new big thing from the Zuckerberg dream factory, bringing people together with similar interests (I think.) $11.2m was lavished on the airtime for this Super Bowl launch effort from Wieden+Kennedy, majoring on ‘rock’ ...

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Savvy kid shows us how to do it in T&P’s first work for NatWest

NatWest was a big win for The&Partnership back in November, and the agency has delivered a satisfyingly good ad to demonstrate that the account move was warranted. Hard to think of any NatWest advertising from the past, but this one ...

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Havas swims against the flow with Coors Light winner

Something seems to be stirring at Havas London. Here’s a new brand campaign for Coors Light, riffing on its refreshment theme but enlisting some weirdo who chooses to swimming up a Rocky Mountain. Marketing controller Sophie Jamieson says: “Coors Light ...

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Antidote wins £13m Gala Bingo brands

Antidote has won the £13M GVC-owned Gala Bingo and Gala Spins accounts. Antidote won both accounts following a competitive pitch and is tasked with overseeing new integrated brand campaigns for both brands. The agency is currently in production with a ...

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