WPP back on the buying trail with tech consultancy XumaK

WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising in “implementing performance-driven commerce solutions.” Clients have included Digicel and MetLife. Founded in 2004, XumaK is a relative minnow with ...

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Raheem Sterling tries to redefine men for Gillette – is this too ambitious?

When does purpose in advertising become preachiness? These days P&G is following long-time rival Unilever down the purpose route, most notably with Gillette which seems to be trying to redefine what men are all about – apart from beings who ...

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Geraint Lloyd-Taylor of Lewis Silkin: The ASA keeps raising the bar — why the Pretty Little Thing ad ban is excessive

Picture the scene, if you will. A YouTube clip begins with a woman wearing black vinyl, high-waisted chaps-style knickers and a cut-out orange bra. She drags a neon bar behind her. The camera pans up, and she turns to look ...

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Omnicom beats expectations with strong 2.8 per cent organic growth

As we’ve noted before, Sir Martin Sorrell used to say that Omnicom was good at operations but had no strategy, although SMS has been kinder since he quit WPP for S4Capital. No strategy seems to be paying off as the ...

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Atomic tries to wash away the digital blues for Bathstore

Digital dystopia is a recurring theme in many ads these days, unless you’re a social media purveyor of course. And they don’t care, they’re coinng it. Anyway, we never expected to find DD in the bathroom but that’s where London ...

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Eurostar takes bird’s eye view of non-plane travel

Nobody really knows how continental travel is going to change for Brits post Brexit but the Eurostar train service still has a lot going going for it, with more people becoming more disenchanted with air travel in particular – emissions, ...

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