How Smartology connects news brands with top advertisers

Digital media platform Smartology’s mission is to provide a reputable site network for blue chip advertisers. CEO Mark Bembridge explains. 1/When did Smartology start and why? While advanced taxonomy and machine learning techniques existed in the broader technology sector, news ...

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Interpublic defies US odds with 5.6 per cent growth

Interpublic CEO Michael Roth and his key lieutenants, including Harris Diamond at McCann Worldgroup and Carter Murray at FCB, seem to have discovered a secret sauce that eludes its rivals at WPP, Omnicom and Publicis Groupe. The smallest of the ...

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Meeting room specialist Condeco appoints gyro as first global agency

Meeting room company Condeco has appointed Dentsu-owned gyro as its first global agency following a pitch. Founded nearly 20 years ago by CEO Paul Statham, Condeco has picked gyro to launch a new product early in 2019 and support its ...

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HP’s Edge tries to make data sexy in new Joe Wright film

Can you make the dreaded data sexy? Hewlett Packard Enterprise is launching data-based business product Edge Computing and trying to do just that with a new online and social film by acclaimed director Joe Wright of Sibling Rivalry. Wright says: ...

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Ikea brings literature to the masses with Man Booker reading room

Today the long list for the Man Booker Prize long list is launched with support from a very unlikely partner, Ikea. The flat pack furniture retailer – known for raising stress levels with its scant instructions and missing parts – ...

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Publicis makes second raid on R/GA creatives

R/GA has been the jewel in Interpublic’s crown, a digital first creative agency with the ability to perform in all media and its own box of tricks. But founder Bob Greenberg’s agency is now looking to fill its two biggest ...

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T&P keeps Argos in the air with perky schools campaign

Argos seems to be thriving under its newish Sainsbury’s leadership (not entirely sure about Sainsbury’s), fighting its corner against Amazon in the UK, assisted by a number of jolly, upbeat campaigns from agency The&Partnership. It’s old-fashioned ITV advertising for a ...

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Chinese buyers Alibaba and Tencent circle WPP

Could WPP be going Chinese? According to Sky News China’s Alibaba and Tencent (usually fierce rivals) and China Media Capital Holdings (backed by the Chinese government so important) are interested in taking minority stakes valued at up to £2bn in ...

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