The&Partnership’s m/SIX wins Electronic Arts global media

The&Partnership’s media agency m/SIX has made a big move forward, winning video game company Electronic Arts’ (EA) global account, apart from the considerable digital elements EA handles itself. M/SIX pitched against incumbent Starcom (owned by Publicis Groupe), Omnicom’s Hearts & ...

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Lennie Stern of BETC Paris: my Top Tips for Cannes

Lennie Stern is head of creative and entertainment strategies BETC Paris Thousands of campaigns are submitted each year to the Cannes Lions. Less than ten per cent will make it to the shortlist, and a mere three per cent will ...

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BMB debuts for Samsung Electronics with Solid State

Samsung’s Solid State range seems to consist of hard drives that let you do far more, at a price. Aimed at keen gamers and the like. London agency BMB has found its way on to the Samsung roster (it’s owned ...

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Joint hits the right note for Amazon’s Alexa

Bezos land may appear as something out of science fiction but Amazon’s ads are what you might call counter-intuitive: usually demonstrating a nice, understated human touch. UK indie Joint is good at this too and here it is for the ...

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Carat rewards US boss Michael Epstein with global CEO role

There have been a lot of leadership changes at Dentsu Aegis Network over the last year, and the significance of each move isn’t always obvious, but Michael Epstein’s promotion to CEO of Carat Global looks to be a straight reward ...

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