Apple iPhone needs more than nice music vids

Is Apple running out of iPhone ideas? When ads become more like music videos it’s often a sign of something lacking – an idea perhaps. These iPhone XS ‘iPhone on Tour’ ads from TBWA\Media Arts Lab are indeed music videos, ...

Read More »

Record-breaking UK commercial radio sets off into an app-driven future

Digital has won the media share game in the sense that it takes over half the ad market in most economies. But some older media are fighting back, especially when they show they can effectively harness digital bells and whistles. ...

Read More »

Government asks Engine to tell Brits: ‘The future’s bright’

Never let it be said that Engine is afraid to take on the tough jobs. Not only has the London shop been revealed as the agency behind Boris Johnson’s £100 million “get ready for a no deal Brexit” campaign, it ...

Read More »

P&G glimpses former glories – as Apple begins to look more like P&G

Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years (if you except a $8bn hit for Gillette, of which more later) while Apple, which is beginning to resemble an ...

Read More »

Let fries be your guide in McDonald’s ads by TBWA\Paris

For decades we have been directed to the nearest McDonald’s by utilitarian yellow arrows on red signs, so what a stroke of genius by TBWA/Paris to view them afresh as an opportunity to create stylish ads for the brand. The ...

Read More »

Channel 4 invites the nation to unite over the Bake Off

Bankable format shows are becoming increasingly important to broadcasters, and a big attraction for advertisers, as ITV2’s Love Island has demonstrated once again this summer. Channel 4 made a surprise success of The Great British Bake Off when it moved ...

Read More »