MAA Ad of the Week: Amazon’s Alexa by Lucky Generals

This year’s Super Bowl has offered an interesting selection so far, with new advertisers aplenty – some of whose products are a touch mystifying to those of us who still inhabit planet earth. But even the most earthbound now know ...

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The7stars wins Bensons for Beds UK media

Independent UK media agency the7stars has won Bensons for Beds, one of the UK’s largest beds retailers. Bensons for Beds has 179 stores and owns the Slumberland brand. The account was formerly with VCCP and Syzygy. The7stars won out against ...

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Meta’s Super Bowl ad by Anomaly New York teaches an old dog new tricks

Many Americans find the Brits’ obsession with schmaltzy Christmas ads quite baffling, and the feeling is often reciprocated when it comes to the overblown Super Bowl spots that come thick and fast at this time of year. Meta (owner of ...

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IPG noses ahead of rivals with 11.9% 2021 organic growth

Interpublic (IPG) has nosed ahead in the Q4 and full year 2021 ad holding company reporting stakes with Q4 net revenue of $2.55bn (up 11.6% on 2020) and organic net revenue growth of 11.7%. For the full year Interpublic registered ...

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Tammy Einav takes top role at adam&eveDDB – Mat Goff heads to New York

The appointment of joint CEOs always has a rather temporary look about it so Tammy Einav and Mat Goff at adam&eveDDB, the UK’s biggest creative agency by billings, have done remarkably well to keep it going since 2016, taking over ...

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Harbour adds fintech Soldo to growing list of gains

Independent communications consultancy Harbour Collective has been appointed as strategic and creative partner for London-based fintech Soldo. Soldo, launched in 2015, is a spend management tool that combines a web platform, mobile app and pre-paid cards to help businesses control ...

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Pringles gets stuck in to the Super Bowl

When you get to the bottom of a pack of Pringles you tip it up, don’t you, and the last one falls out. Not so according to the Kellogg’s brand in this year’s Super Bowl effort from Grey New York, ...

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