Uniqlo double faults with new Federer campaign

Tennis ace Roger Federer ditched Nike in favour of a $300m ten-year contract with Uniqlo despite admitting that he was at the “back end” of his career. Well Uniqlo needs some bang for its bucks so it’s produced this. Federer ...

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Creativepool Annual 2019 opens for entries

More About Advertising is partnering with Creativepool. Creativepool is calling for entries to its Annual 2019, which brings a fresh approach to awards by offering entrants a unique platform to celebrate their creativity. Late submissions, a couple of weeks to ...

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The challenges facing Facebook after a year of turmoil – and spectacular growth

By Dino Myers-Lamptey Data breaches, Mark Zuckerberg’s senate appearances, Martin Lewis’ fake news playouts, undermining democracy accusations, tripling tax bills in the UK and paying kids to spy on their mobiles. This doesn’t sound like the achievements of a company ...

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Sarah De Martin of Artefact picks her Desert Island Ads

Sarah De Martin is the UK MD of Artefact, Europe’s largest independent data-driven marketing group. She was previously managing partner at Omnicom’s OMD, and has previously worked at Initiative and Starcom. Desert Island Ads At Artefact, we’re in the business ...

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Mother appoints creative duo to help ‘take on the world’

Mother is trying a new approach to global expansion by appointing its first set of international executive creative directors, Susan Hosking and Peter Robertson. The pair – both from New Zealand – have been working together at Mother London since ...

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British Airways centenary ad looks back to a more civil era

British Airways is marketing its centenary this year (the centenary of its many forebears actually, it didn’t become BA until 1974) with an Ogilvy campaign hymning..good old Britain. And flying the flag (a rather more memorable BA campaign than anything ...

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Can new agency adam&eveDDB make Surf smell sweeter?

Adam&eveDDB has won Unilever’s Surf after a pitch, with a brief to take on P&G’s Bold and own label brands. So will it be a god old-fashioned battle of the brands with two ladies in a kitchen discussing whose is ...

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