WPP at £6bn may look like a bargain for someone – even its former boss

In the small print of S4 Capital’s 2019 results announcement it helpfully reminds us that WPP (the company Sir Martin Sorrell founded 35 years ago and left abruptly in 2018) is now worth less than £6bn (£5.86bn this morning), compared ...

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Fanta tries to amaze with playful idiots

“In the name of play” seems to be Fanta’s new platform (quite why is unclear) and its new campaign from 72andSunny Amsterdam offers “Idiots Are Amazing,” which is kind of playful. As here, based on a round-up of YouTube, er, ...

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Global Diageo media goes to Omnicom’s PHD

Diageo has reportedly given its global media account to Omnicom Media Group’s PHD, another biggie for what was once the holding company’s second-string media agency. The other contenders were Carat and Publicis Media. Diageo is a big spender (a minimum ...

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Stylish silliness pays off for Argos in new T&P campaign

Argos is pursuing its ‘So Stylish’ tack with The&Partnership despite its physical presence – now often attached to owner Sainsbury’s – being anything but. But ads are supposed to take brands where they once feared to tread and this is ...

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‘It’s a Tide Ad’ tops WARC’s effectiveness poll

Saatchi & Saatchi New York’s ‘It’s a Tide Ad’ tops the WARC Effective 100 for most awarded campaigns in 2019. It increased Procter & Gamble’s Tide sales to $75m. Media was by Hearts & Science. In second place is Oyster ...

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‘Act without over-reacting’: Sadoun’s Covid-19 advice to staff

Publicis Groupe CEO and chairman Arthur Sadoun has addressed the troops in a video he’s called “Taking Care Together.” Most offices remain open for people who want or need to use them, and extra hygiene measures are in place, but ...

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