Merkle B2B ECD Jason Fletcher picks his Desert Island Ads

Jason fletcher is ECD of Merkle B2B (now incorporating gyro.) Before gyro he was group creative director at Publicis UK and creative director at TBWA London. He has worked with brands including Heineken, Lexus, Virgin, UBS, EE, Four Seasons, Nissan, ...

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Centrica review challenges The&Partnership/WPP

The&Partnership’s fabled ability to retain clients will be put to the test as British Gas owner Centrica reviews all its agency arrangements in its first such review since 2019. T&P is Centrica’s lead creative agency, the cornerstone of a WPP ...

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New Commercial Arts debuts for Alzheimer’s with nameless England football shirts

New Commercial Arts kicked off its relationship with the Alzheimer’s Society with the launch of a “nameless shirt” as part of the charity’s partnership with the Football Association. England players wore nameless shirts for the second half of the friendly ...

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Qantas and The Monkeys revive rallying cry for Australia

Here’s one to bring a tear to Dame Edna Everage’s beady eye: the return of ‘I still call Australia home’ from Quantas and Accenture’s The Monkeys, shot pre-Covid and featuring some famous expat Aussies including Hugh Jackman, Kylie, a number ...

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Pro-war ‘Z’ symbol removed from Zurich Insurance branding

Since Russia invaded Ukraine, the letter “Z” has become a powerful and controversial symbol of Putin’s war, which clearly throws its presence as a brand icon for Zurich Insurance into question. Zurich, one of Europe’s biggest insurers, has removed the ...

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VCCP wins Virgin Media 02 shootout with adam&eveDDB

VCCP has come out on top in the shootout for the combined Virgin Media 02 creative account, one of the UK’s biggest. VCCP, which fairly recently revealed its ‘Bubl’ robot campaign for 02 was always the favourite: it’s handled 02 ...

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Wonderhood wishes us an ‘Unhappy Mother’s Day’ for Pregnant then Screwed

Fed up of the lack of affordable childcare, campaigning organisation Pregnant Then Screwed has teamed up with Wonderhood Studios to vent their frustration. The result is a series of Unhappy Mother’s Day cards which subvert the usual sugar-coated Mother’s Day ...

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