Publicis boss Sadoun hymns new business wins – so a return to growth should be just around the corner?

Is Publicis winning the global new business battle? CEO Arthur Sadoun (below) certainly thinks so judging by this memo, “obtained” by Campaign. You mean Arthur didn’t pop it into an email? “Bonjour, I’m sorry to bother you again over the ...

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Hyundai goes darker with new ITV drama idents

Don’t usually do TV idents but Hyundai – Hyundais seem to be everywhere in the UK, wrapping up the car share market – is sponsoring “forward thinking drama on ITV.” The campaign from Innocean and Havas Media’s Jump seems to ...

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GoCompare’s Gio cuts the opera in hard sell Droga5 debut

GoCompare.com may have a new agency, Droga5, but Welsh tenor Gio Compario lives on, although in D5’s debut campaign he’s acting not singing. Impersonating a real-life GoCompare insurance customer (female) who’s life – and car -are turned upside down by ...

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McCain mines a rich tradition in new adam&eve winner

Oven chips as a symbol of family togetherness – albeit celebrating family ‘differences’ – is part of a long tradition in which some everyday products somehow become part of the national fabric. It’s not as easy to now as it ...

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Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences

The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming ...

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China expert Jonathan Smith picks his Desert Island Ads

Jonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads China is set to be the largest retail market by the end of this year. The opportunity is vast, and ...

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