Brave bolsters creative offer with two new hirings

Brave, the London creative agency owned by Lagardère Sports and Entertainment, has bolstered its creative offer by hiring Paul Pearson as a creative director from Karmarama. Peardon worked at the Accenture Interactive-owned agency for six years. Brave has also hired ...

Read More »

Troubled Dentsu posts 2019 loss

The wheels have indeed come off at Japanese ad giant Dentsu – no great surprise as the ad conglomerate has been cutting back all year – posting a $737m loss for 2019. Organic revenue growth was down across the board, ...

Read More »

PlayStation gets hearts thumping on Valentine’s Day

Have a heart, it’s St Valentine’s Day tomorrow. Not so sure you’ll want to experience it quite the way it appears in another diverting PlayStation ad from adam&eveDDB – from the ‘Alien’ school of romance. More heart attack than heart, ...

Read More »

Gü merges Out of Home and social media for Valentine’s Day

If you’re going to riff on Valentine’s Day you may as well find the biggest canvas you can and that’s certainly the case with dessert brand Gü in this timely interactive campaign. Gü is inviting dessert lovers to submit romantic ...

Read More »

Interpublic inches ahead of Omicom with strong 2019 growth

Hard on the heels of good 2019 numbers from Omnicom, US rival Interpublic (IPG) has produced the goods too: organic growth of 3.3 per cent for the year (2.9 per cent in Q4) with profits of $656m compared to 2018’s ...

Read More »

BETC’s human touch gets Citroen motoring

What does a car brand actually stand for? Is it more than the sum of bolts and rivets? Citroen used to stand for sleek French limos and quirky tiny cars containing a farmer plus chickens. More recently it’s been just ...

Read More »

WPP back on the buying trail with tech consultancy XumaK

WPP is back on the acquisition trail: Wunderman Thompson has bought Miami-based XumaK, termed a “premier marketing technology consultancy” specialising in “implementing performance-driven commerce solutions.” Clients have included Digicel and MetLife. Founded in 2004, XumaK is a relative minnow with ...

Read More »