Droga5 London is continuing its extensive tour of history for Amazon’s Alexa, this time it’s back to (a version of) The Wild West following forays to Pompeii among other places, with the indomitable Alexa helping a lady who’s hard of ...
Read More »MAA Ad of the Week: Qantas from The Monkeys
Long-running campaigns seem few and far between these days (is it because media planners keep changing the goal posts?) but this one from Qantas is positively venerable, at least 12 years. But Aussies clearly still love the old country (even ...
Read More »ID Comms: talent churn is now biggest issue for advertisers
Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams in place in-house and at agency partners, according to new research by ID Comms’ 7Ts Global Research Project. In 2016, ...
Read More »Ethnic diversity is up 20% at agencies but ethnicity pay gap has widened, new IPA Census shows
Agencies are finally taking diversity and inclusion beyond rhetoric and making real change, according to the new IPA Census, which shows that the percentage of employees from a non-white background is estimated at 18.3%, up almost 20% from the 15.3% ...
Read More »IPA says 88% of Brits support brand action in response to Russia’s invasion of Ukraine
When asked, “Following the Russian invasion of Ukraine, in what ways do you think it is appropriate for companies and brands to respond?” an IPA survey found that Brits overwhelmingly thought that business had a role to play. There were ...
Read More »Ete Davis joins Dentsu as creative COO for UK and Europe
It was never going to be long before Ete Davis was snapped up. He quit his role as CEO of Engine in January, ahead of the £77.5m sale to Next 15 in March, and is now joining Dentsu as EMEA ...
Read More »Kurt Stuhllemmer of Hall & Partners: will your brand be convicted of greenwashing?
Innocent Drinks recently joined Oatly (both below) and a growing list of other leading brands, such as H&M, Coca-Cola, Nestlé, VW and BP as the ASA and competition watchdog CMA crack down on greenwashing. New legislation aims to protect consumers ...
Read More »Asda welcomes Easter with a magic egg hunt – now there’s a turn up
You can tell Easter is on its way in the UK as the weather’s turning cold. And to add to the fun the big supermarkets are doing their bit, in this case Asda displaying its ‘Easterlicious’ foods via an Easter ...
Read More »Nationwide and VCCP use ‘the power of words’ to tackle bullying in schools
As a mutual building society Nationwide takes its social purpose seriously, and this new campaign by VCCP celebrates a partnership with The Diana Award focused on an anti-bullying message. The film, set in a primary school, tells real life stories ...
Read More »