Ford teams with Estadão and Spotify for new news service

Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and ...

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Hyenas tell a dark tale in new Barnardo’s ad by FCB Inferno

Barnardo’s is best known as a children’s fostering and adoption charity, and has done some good work with FCB Inferno over the last few years. This latest campaign raises awareness of their child mental health support services, and is inspired ...

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Engine and MoneySuperMarket hit their stride chasing bears through a wood

MoneySuperMarket’s “Get Money Calm” campaign continues with a new spot from Engine that makes better sense of the brand proposition than the launch ad achieved in March. Wild bears become tame and cuddly when they are treated to some of ...

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Kellogg’s strikes welcome blow for plant-based humour with new Incogmeato

It’s not often that a brand name makes you LOL but here’s one: Kellogg’s Incogmeato. From its Morningstar farms, it’s a plant-based range (isn’t everything darling?) but a vegan pitch with a sense of humour is surely something to be ...

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Lee Clow and Apple got there first with better and faster

You & Mr Jones’ David Jones says he got there first with “better, faster, cheaper,” S4 Capital’s Sir Martin Sorrell (who clearly believes in frequency as well as coverage) puts it in all his communications. Well here’s Lee Clow of ...

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Was Dior right to pull its Johnny Depp ad?

This ad bu Dior with Johnny Depp (no dafter than most of its genre) has been pulled after objections from Native Americans including the two in it (who were, presumably, handsomely rewarded for their efforts.) Hard to see what the ...

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Pitching crisis drives IPA and ISBA to produce a ‘no nonsense’ guide

Agencies chase growth even more than they chase awards, but that drive to keep proving your worth and pushing your capabilities can be a massive drain on increasingly limited resources. So much so that the IPA and ISBA have come ...

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