BBC tries the kick ass approach for Women’s World Cup

The BBC is under the cosh in some quarters for its pursuit of ‘Yoof,’ notably through relentlessly plugging its new Sounds app. It’s showing all the games from the Women’s World Cup in France this summer and to plug it ...

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Adam&eveDDB wins BlackRock investment slice

US investment giant BlackRock has appointed DDB globally to market its iShares product – a basket of exchange-traded funds (ETFs) – with adam&eveDDB in charge in London. DDB Mexico has Latin America. A&E has plenty of experience with finance – ...

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Shareholder advisors on the war path over pay at Sorrell’s new S4 Capital

We thought Sir Martin Sorrell’s pay was yesterday’s news as he’s now ensconced at “better, faster, cheaper” S4 Capital. At WPP he controversially earned buckets including £72m in 2016. But now two shareholder advisors, Glass Lewis and ISS, are urging ...

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Mother global CEO Michael Wall: my Top Tips for Cannes

In these nationalist and self-serving political times. I trust that the more liberal and intellectually minded who descend on Cannes find it within themselves to do the right thing. Celebrate work that is real. Work that is meaningful. And work ...

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Co-op PR strategy doesn’t help Lucky Generals debut

The Co-op’s moved its creative business to Lucky Generals and the agency’s debut campaign seeks to unite the Co-op’s three main strands of business: food, insurance and death, sorry funeral care. There are more ads for funerals in the nether ...

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Now AB InBev launches Draftline in-house agency

Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house ad agency. The agency has grown from an in-house unit handling Michelob Ultra to one which will pitch for work ...

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Giles Keeble: my Top Tips for Cannes

“With an increasingly broader creative communications ecosystem, the Creative Strategy Lion will elevate and define the importance of strategy in creative vision.” The words of the Cannes management. While a creative person’s view of planners has been mixed over the ...

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