Russell Ramsey joins T&P’s Pulse Creative as ECD

Russell Ramsey, former creative chief at JWT London, has joined The&Partnership’s News UK agency, Pulse Creative, as executive creative director. Ramsey will be based on-site at News UK, running the 70-strong Pulse Creative team in the publisher’s London Bridge offices. ...

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Tesco customers don’t “go wild in the aisles” for Supermarket Sweep

Tesco has been getting nostalgic this year as part of its 100th anniversary campaign, so its sponsorship of ITV’s Supermarket Sweep revival seems like a good fit. The show was popular in the 90s with students and kids bunking off ...

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Cadbury’s Dairy Milk gets grittier with loneliness campaign

Cadbury is continuing its ‘Donate Your Words’ campaign – meaning speak to someone older to combat loneliness – with this from VCCP, showing how the gift of a chocolate bar can mitigate annoying kids next door (we’re paraphrasing here.) Cadbury ...

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‘Wear with Abandon’ is Mother’s line for renascent Wrangler

Forgotten that Wrangler jeans – the long-time rival to Levi’s – still existed but it does and it’s going global with new AOR Mother New York. And there’s no pussy-footing around, it’s about the cowboy/girl in all of us. ‘Wear ...

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Is McDonald’s straying from bespoke DDB agency We Are Unlimited?

Omnicom’s We Are Unlimited agency, the one set up to handle McDonald’s in the US, is laying off people according to Adweek even though it’s now open for other business too and a DDB team also in Chicago has won ...

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