Can VCCP’s ‘Tanguru’ recapture Tango’s former glories?

It seems to have taken VCCP two years to come up with a Tango TV campaign (might not be their fault of course.) Britvic’s Tango is something of a rite of passage for agencies, trying to imitate the impact HHCL ...

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Archie Heaton: why brands need to be heard as well as seen

Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that telling them evokes. Its why most of us pay £20 ...

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Fiat Chrysler and Renault tie-up would mean slimmer pickings for ad agencies

Agencies across the world should prepare for another kicking if the proposed €33bn merger between Fiat Chrysler Automobiles (FCA) and Renault goes through. Renault also has a partnership arrangement with Nissan (not very happy at the moment) and Mitsubishi. The ...

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We’re all medievalists now – this time with a Grimbergen

More Game of Thrones-type stuff, this time from Grimbergen Belgian beer which has a deal with Carlsberg. With rather more heritage than Dilly Dilly. Grimbergen is made by Norbertine monks who hail from 1128 (and whose abbey burnt down three ...

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D&AD Black Pencils go to Droga5, W+K, and AMV BBDO

D&AD has awarded its highest accolade, the Black Pencil, to three ad campaigns this year. Droga5 New York’s “The Truth is Worth It” for the New York Times won in the TV Commercial Campaigns category; Wieden + Kennedy’s “Dream Crazy” ...

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Adam&eveNYC revisits 1969 moon landing for global Samsung launch

Adam&eveNYC began with the Samsung account but we haven’t seem much to date (which doesn’t mean there hasn’t been any.) But now it’s in with a whopper, a global campaign for Samsung’s new QLED 8K TV (where do they get ...

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