We Are Social: how social media can help launch a new political party

By Andre van Loon I remember a time, not long ago, when people used to say that British politics was slightly predictable, with the main parties converging around the centre ground. While this was exaggerated even at the time, it ...

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George Parker: bring back the birds!

On the subject of big brand travails including Kraft Heinz which we covered yesterday, George Parker of Adscam fame reminds us of his experiences, detailed in Confessions of a Mad Man. Besides my never to be forgotten adventures with Mr ...

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Federica Bowman of FirmDecisions: why we still need to see financial transparency in media

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple ...

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Do Kraft Heinz travails show that FMCG clients are wrong to see advertising mainly as a cost to cut?

In the end everybody gets something wrong and Warren Buffet of Berkshire Hathaway – the world’s most successful investor – looks as though his nemesis (although the overall business remains healthy) was the merger of Kraft and Heinz, in partnership ...

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Martin Smith of Twelve picks his Desert Island mobile ads

Martin Smith is strategy director of London creative agency and production company Twelve. Desert Island Ads Maureen Lipman – BT Togetherness, in a phone call, even if you only live three minutes down the road. Now we sit, alone and ...

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Anomaly lets the train take the strain with new ad for LNER

Despite the often disappointing reality, the fantasy of train travel still exists: a relaxing journey with time for daydreaming, reading, snoozing, or people watching. Anomaly’s first ad for London North Eastern Railway, the new east coast operator, introduces us to ...

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Spike Jonze turns down volume for cannabis TV campaign

We didn’t expect to be viewing ads for licensed cannabis companies but here comes MedMen – which last year turned over $30m mainly in California – hitting the airwaves with ace director Spike Jonze. No singing and dancing from Spike ...

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