Jane Austin: John Lewis, WPP and Publicis disagree shock and Blaze trumps the Superhumans

Inside the emotional manipulation department at John Lewis In a seminar entitled ’emotional masterclass in advertising’, the people behind the Christmas ads that made a nation weep explained their approach. For Craig Inglis, the John Lewis marketing director, it’s about ...

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Wunderman scoops Samsung’s Europe-wide CRM business

WPP’s Wunderman seems to be on a charge under the overall direction of WPP Digital boss Mark Read and now it’s won a whopper, Samsung Electronics’ CRM and loyalty marketing activity across Europe. The pitch was handled by Oystercatchers. Wunderman’s ...

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CHO Chaudhry cheers iD Mobile – or else

C-Suite titles get dafter by the day so why not hire a Chief Happiness Officer? So here’s one and the same in the form of Asim Chaudhry, of ‘People Just Do Nothing’ and Chabuddy G fame (we’re told it’s fame), ...

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WARC’s words of wisdom from (partly) befuddled adfolk

Ad Effectiveness specialist WARC had a day at Cannes with three sessions and here are some of the speaker quotes it’s highlighted. Lessons from the World’s Best Campaigns “Think inside the box. There’s a tendency to go into a far ...

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