British Business Bank appoints Engine for content brief

The nascent British Business Bank is one of the UK government’s better ideas (so long as they don’t flog it off, like everything else) and it’s appointed Engine to run a content and promotional campaign, kicking off in March. Customer ...

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Accenture makes running in global M&A says new R3 report

Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups ...

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Customer experience is the new marketing battleground says new WARC survey

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps ...

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Wavemaker and Brainlabs win Formula 1 media

Formula 1, now owned by Liberty Media in the post-Ecclestone era, is reported to have appointed WPP’s new model Wavemaker and BrainLabs to handle its global media planning and buying. Wavemaker is a combo of WPP agencies MEC and Maxus ...

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Robinsons and Saatchi go back to kids to sell to adults

Britvic’s Robinsons squash is now targeting adults with a new line Fruit Creations – double the fruit it seems – so agency Saatchi & Saatchi has enlisted a cutesy child for the job. Hazard warning. But the little darling succeeds ...

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BBH hits the right note for Audi’s new RS4

Volkswagen is selling truck loads of cars just a couple of years after the emissions scandal, with upscale brand Audi leading the way. One reason may be that its advertising, from BBH in the UK here, has rediscovered its mojo, ...

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A beginner’s guide to ecommerce stores and how to earn profit

Setting up an ecommerce store can be the beginning of a successful business. Nowadays, online shopping is more convenient for both the owner of the store and its customers. While it is easier to create an online shop than a ...

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