TalkTalk and Bauer Media take on Netflix with new m/SIX TV programme partnership

TalkTalk is partnering with Bauer Media to create a four month cross platform campaign aimed at time poor, TV hungry audiences. The deal has been brokered by The&Partnership’s media agency m/SIX. Designed to alleviate ‘Netflix syndrome’ – defined as a ...

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VML ECD Harsh Kapadia picks his Desert Island Ads

VML London ECD Harsh Kapadia began his career as an art director at JWT Mumbai before moving to JWT Melbourne and New York where he worked on brands including Kleenex, Smirnoff, Nestle and Rolex. He joined VML in 2012. Desert ...

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Hakuhodo lures Farah Ramzan Golant back to agency life to drive expansion of its new Kyu network across EMEA

Japanese advertising’s second biggest group, Hakuhodo Holdings, seems to have been quietly building a pretty credible collection of agencies, called Kyu, outside of its homeland. Kyu, which is mostly based in North America, has appointed AMV BBDO’s former chairman, Farah ...

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Is WPP on the way to merging Y&R and VML?

The Wall Street Journal reckons WPP is on the way to merging Y&R, WPP’s biggest acquisition at a mind-boggling $4.7bn 18 years ago, with VML its second-biggest digital network after Wunderman. Wunderman has been playing a bigger role in big ...

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Y&R in the US picks up speed with Amtrak

WPP’s Y&R has been picking up a number of accounts in the US to add to its big win of Puma in China. The latest is Amtrak which will be handled through a new “Amtrak Partnership” also featuring WPP’s Wunderman, ...

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