MAA blast from the past: back to the 1970s with Harp

They say that Britain is returning to the 1970s as another winter of discontent looms with shortages of just about everything, soaring gas prices and inflation revving up. The 1970s were a very profitable decade for ad agencies though, with ...

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MAA Ad of the Week: Wonderhood for Starling Bank

Wonderhood Studios is now up and running and its new campaign for challenger bank Starling is a refreshing turn of foot. Starling has the advantage of not being a legacy bank, so doesn’t have the unfortunate baggage many of them ...

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The Premier League becomes the global PR League

The three richest – and, therefore, likely most successful – football clubs in Europe may well be all controlled by Arab states next season (at arm’s length, er, obviously) as the UK’s Premier League waves through the acquisition of Newcastle ...

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Uncommon puts “the fire inside” PepsiCo’s Quaker Oats

Uncommon is putting out a steady stream of work for big brands this year – Google, B&Q, ITV, Twinings – and now PepsiCo’s Quaker Oats, with a weighty new campaign, “The Fire Inside.” The TV ad tells a good story ...

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Currys swallows Carphone Warehouse and others in one brand relaunch

Currys is rolling its multifarious brands – Currys, PC World, Carphone Warehouse and Team Knowhow – into one, er, superbrand: Currys. Some of the above, notably Carphone Warehouse, might be well past their sell-by date. But can Currys, once an ...

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Now turns to animation for TopCashback debut

Is 30 seconds enough? Many classic ads have been just this of course but, even so, it’s not much time when there’s a pretty detailed message to get over. Works best, maybe, when it’s a comedy vignette with the brand ...

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Public trust in advertising creeps up, says new AA report

The Advertising Association has been on a drive to rebuild public trust in advertising, and it seems to be working. Now 55 per cent of the public trust the industry, up from an all-time low of 44 per cent in ...

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