WPP cements relationship with BP with new Team Energy

Some welcome news for WPP, it’s retained the BP account for its corporate, fuels and Castrol businesses globally through what seems to be a new entity: Team Energy. BP has been reviewing such matters since 2017. Team Energy includes advertising, ...

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Budweiser carpet bombs Russia for the World Cup

A vast air fleet of drones are setting out from St Louis USA – via Brazil, Nigeria and China – to carpet bomb Moscow. Has Trumpy finally lost it with these Russians? No, we’ll have to wait for that one. ...

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Now Accenture wins BMW Group digital content task

Accenture Interactive, fresh from its appointments to work as Maserati’s and Radisson Hotels’ global experience agency, has struck again with a new task from BMW – which may or may not mean it’s the German carmaker’s global experience agency too. ...

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A bikini wax and a peeing contest whet the appetite for sushi

Sushishop claims to be Europe’s biggest sushi delivery company, but that’s no excuse for what follows. It’s a collision of quirky French advertising and Japanese reality TV culture, and it’s not for the fainthearted. In the first ad, two contestants ...

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W+K tackles “brown, bland and boring” for Arla Fibre yogurts

Arla Foods UK is launching Arla Fibre yogurts, packed with fibre it says although it’s something that most of us would sooner avoid – worthy and unappetising. So the launch campaign from Wieden+Kennedy features some worthy and unappetising characters, in ...

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WPP’s MediaCom in spotlight as GSK reviews, Revlon leaves

WPP’s giant MediaCom agency has bounced back strongly from losing £2bn VW to Omnicom’s PHD a couple of years ago but this week isn’t so good: it’s declined to re-pitch for Revlon which it’s handled for seven years and one ...

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Nationwide’s ‘Mortgage Number One’ from VCCP is a compelling history lesson

Nationwide’s ‘poets’ campaign from VCCP has divided opinion somewhat but its latest manifestation – ‘Mortgage Number One’ – pulls it all together in admirable style. It features Alfred and Elizabeth Idle who were helped to buy their modest home by ...

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