Can Dentsu’s iProspect rewrite media agency rulebook?

Dentsu International merged Vizeum into digital media agency iProspect last year and now it’s produced what (it hopes is) a spanking new identity, describing itself as a “game changing digital-first end to end media agency.” Which, obviously, is just what ...

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John Ayling: Murray Walker, Trill budgie food and me

It was sad on Saturday, to hear about the passing of legendary motor racing commentator Murray Walker at the age of 97. A number of racing drivers referred to his early career in advertising and I thought I should share ...

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Sting hymns Down syndrome employees in ‘The Hiring Chain’

There’s a something or other day about every day of the year now – which helps to keep the somewhat creaky edifice of advertising, not to mention PR, afloat – but World Down Syndrome Day on March 21 is a ...

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Nike zeroes in on maternity in new ode to strong women

This is timely from Nike and Wieden+Kennedy London – although they’ll wish it wasn’t – with protests around the world against sexual violence towards women, in particular in the UK following the distressing murder of Sarah Everard. Nike’s new film, ...

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NatWest strikes an optimistic note with The&Partnership’s new ‘Tomorrow Begins Today’ line

NatWest says it’s landed on a new, long-term brand positioning as a bank that helps customers to fulfil their potential. This film by The&Partnership introduces four different versions of Alex — yesterday, today, tomorrow and in the future — demonstrating ...

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Jim Carless of Space: why festival season 2021 still matters to brands

You’ve got one of those big Yorkshire puddings with the whole meal inside – it’s utter filth, but that’s all right. Someone on stilts hobbles through the mud, almost tripping over the limp, near-catatonic A-level graduates who thought mixing their ...

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W+K creative standard bearer Tony Davidson steps down after 20 years

ECD Tony Davidson, one of the pillars of Wieden+Kennedy London along with, first, Kim Papworth and then Iain Tait is leaving this summer after 20 award-packed years. Tait is also leaving this year which leaves W+K looking for new creative ...

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