Coke recycles Cannes winner for new recycling campaign

Coca-Cola is doing its bit for recycling with a poster campaign highlighting recycling bins in Europe. There’s another bit of recycling too, its Cannes Grand Prix winner from 2012, designed by student Jonathan Mak Long for Ogilvy China, then under ...

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Goldman Sachs says WPP’s Read is on the right track

The mighty Goldman Sachs has directed some welcome intelligence (if that’s what it is) WPP’s way, saying the marcoms group stands to benefit as “some large advertisers” step up their marketing efforts. It says its shares, currently 960p, should benefit ...

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Westpac shows heart in new DDB campaign

Banks are always telling us they’re here to help us on our “journey” although one might choose other travelling companions if we had the choice. Aussie bank Westpac has entered the lists via DDB Sydney with this tale of Ali ...

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Rosapark’s Jean-Francois Sacco: my Top Tips for Cannes

Jean-Francois Sacco is chief creative officer of Rosapark Paris Insta-Novels for the New York Public Library. From an artistic point of view it’s beautiful, simple and pure. But what I love most about it is that it’s an application about ...

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Hovis brings back spanking new Boy on the Bike

Here’s the digitally remastered Hovis ‘Boy on the Bike’ ad which made its first appearance in 1973 (or was it 4?) Anyway it’s been voted Britain’s most iconic ad and still looks nice. It was one of the ads that ...

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Now Mazda cuts back at WPP

Another sign of the tangled skein WPP CEO Mark Read is trying to unravel: WPP is making cutbacks to its Orange County-based Garage Team Mazda (didn’t know it had one) which looks like a smaller version of its Global Team ...

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Will Hovis’ ‘Boy on the Bike’ still be a winner 46 years on?

Hovis is bringing back Ridley Scott’s famous ‘Boy on the Bike’ ad, 46 years later. It was recently voted the most iconic British ad, even by people who, presumably, can’t remember it first time round. It’s been digitally remastered with ...

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Dark Horses promotes forgotten footballers for CONIFA European championship

More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies – yikes) is sponsoring the CONIFA European Football Cup which features teams from minorities, including stateless people, and other locations currently ...

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