More About Advertising The alternative voice of advertising, marketing and media

They say that Britain is returning to the 1970s as another winter of discontent looms with shortages of just about everything, soaring gas prices and inflation revving up. The 1970s were a very profitable decade for ad agencies though, with ...

Publicis Groupe has put together a new eight-strong board for BBH, led by Publicis Groupe UK CEO Annette King and Joakim Borgström (Jab), the BBH Worldwide chief creative officer. The new BBH group structure will, according to Publicis Groupe’s statement, ...

Wonderhood Studios is now up and running and its new campaign for challenger bank Starling is a refreshing turn of foot. Starling has the advantage of not being a legacy bank, so doesn’t have the unfortunate baggage many of them ...

The agency business yields to no-one in its ability to come up with new titles, mostly it seems involving an officer of some sort. I see that TBWA\Worldwide has appointed Ben Williams (left) from R/GA as its first – presumably ...

The three richest – and, therefore, likely most successful – football clubs in Europe may well be all controlled by Arab states next season (at arm’s length, er, obviously) as the UK’s Premier League waves through the acquisition of Newcastle ...

Uncommon is putting out a steady stream of work for big brands this year – Google, B&Q, ITV, Twinings – and now PepsiCo’s Quaker Oats, with a weighty new campaign, “The Fire Inside.” The TV ad tells a good story ...

Currys is rolling its multifarious brands – Currys, PC World, Carphone Warehouse and Team Knowhow – into one, er, superbrand: Currys. Some of the above, notably Carphone Warehouse, might be well past their sell-by date. But can Currys, once an ...

Is 30 seconds enough? Many classic ads have been just this of course but, even so, it’s not much time when there’s a pretty detailed message to get over. Works best, maybe, when it’s a comedy vignette with the brand ...

The Advertising Association has been on a drive to rebuild public trust in advertising, and it seems to be working. Now 55 per cent of the public trust the industry, up from an all-time low of 44 per cent in ...