4Creative’s Paralympics trailer dramatises (rare) upside to Beijing Olympics

Can the Paralympics (starting March) bring some much-needed feelgood factor to the cursed Beijing Winter Olympics? The long-running partnership between the Paralympics and Channel 4 has paid off mightily for both sides. This new “trailer” from 4Creative featuring alpine skier ...

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MAA Ad of the Week: Arnie and Salma for BMW

Could easily have been Drew Barrymore for Quorn, but we had that separately today. Rather alarming how this much sought-after gong is going to celebs these days but most big budget, ambitious ads seem to deploy them, certainly around Super ...

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Cadbury’s Perk takes aim at ‘cancel culture’

Cadbury Perk is a big brand in India it seems and it’s taking on a big issue – ‘cancel culture’ – in a new campaign from Ogilvy. Essentially by issuing joke disclaimers all over the internet – for, for example, ...

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M&C Sports & Entertainment snaps up Barclays

M&C Saatchi is nothing if not resilient: it may be under siege from deputy chairman Vin Murria and her tech investment vehicle, but it keeps picking up business. The agency’s M&C Sports & Entertainment has supplanted Iris on Barclays’ sports ...

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Quorn gets playful with Drew Barrymore and a giant chicken

Who wouldn’t want to be BFFs with Drew Barrymore? She makes even hanging out with a giant chicken — or in this case, Chiqin, as it’s an ad for Quorn — seem like a lot of fun. Barrymore has gone ...

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