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What has Rupert Murdoch done to upset the British establishment? After decades of getting his own way over just about everything – even surviving the phone hacking scandal at the now defunct News of the World – the US-based tycoon ...

The nascent British Business Bank is one of the UK government’s better ideas (so long as they don’t flog it off, like everything else) and it’s appointed Engine to run a content and promotional campaign, kicking off in March. Customer ...

Global marketing consultancy R3 has been casting its eye over mergers and acquisitions in 2017 and, while the overall number and value was flat compared to 2016, the tectonic plates appear to be shifting with deals by agency holding groups ...

What’s the new Publicis Groupe going to look like? A big clue came today with the poaching of R/GA heir apparent Nick Law (below) as global CCO and president of Public Communications, putting him in front of all Publicis’ creative ...

The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps ...

Formula 1, now owned by Liberty Media in the post-Ecclestone era, is reported to have appointed WPP’s new model Wavemaker and BrainLabs to handle its global media planning and buying. Wavemaker is a combo of WPP agencies MEC and Maxus ...

Britvic’s Robinsons squash is now targeting adults with a new line Fruit Creations – double the fruit it seems – so agency Saatchi & Saatchi has enlisted a cutesy child for the job. Hazard warning. But the little darling succeeds ...

Volkswagen is selling truck loads of cars just a couple of years after the emissions scandal, with upscale brand Audi leading the way. One reason may be that its advertising, from BBH in the UK here, has rediscovered its mojo, ...

Setting up an ecommerce store can be the beginning of a successful business. Nowadays, online shopping is more convenient for both the owner of the store and its customers. While it is easier to create an online shop than a ...