More About Advertising The alternative voice of advertising, marketing and media

Asda is reviewing its ad account at AMV BBDO – which won’t surprise anyone as it produced the clunker of 2020 with its dire campaign featuring one Sunny and his family – with an estimated media spend of £100m. It’s ...

We’ve usually found British presenter duo Ant and Dec resistible for Santander – or Bank of Antandec as the campaign has it – as, it seems, to do quite a lot of Santander customers. Maybe that’s the difficulty with choosing ...

Mother has been expanding steadily – pandemic or no pandemic – and now it’s challenging the media agency establishment in the US with Media by Mother, an initiative 18 months in the making it seems. The new agency, based in ...

It’s nearly time for Joe Biden’s inauguration – which promises to be a lively if somewhat underpopulated event – and corporate America is rallying to the new president. Maybe because they think they don’t have to worry about Trump any ...

When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide of jargon has finally become unstoppable. Us connoisseurs of guff used to amuse ourselves with the Random Corporate Bullshit Generator. ...

Data does not equal insight, as these new ads for cow’s milk replacement Oatly show only too well. Created in-house, they use the information that 44-75 year-old men are the least interested in anything vegan, and they run with it, ...

It’s ‘here come the girls’ at S4Capital’s MediaMonks London (are you allowed to say that any more? Oh well, it’s done now) as the agency expands its London headcount to 85 with five senior female hires. MediaMonks says it’s committed ...

If you’re an avid news consumer (most of us are these days, however trepidatiously) you might have noticed the dreaded climate change inching up the news agenda as a little Covid light emerges at the end of the tunnel. Very ...

WPP CEO Mark Read has made a big statement about the holdng company’s commitment to classical advertising values with the surprise appointment of Rob Reilly, creative chairman of Interpublic’s McCann Worldgroup, as WPP’s new global CCO. Reilly (above) replaces John ...