More About Advertising The alternative voice of advertising, marketing and media

Wunderman Thompson has hired Sid McGrath as UK chief strategy officer. McGrath joins from Karmarama where he spent 14 years building the agency, now part of Accenture Interactive. McGrath’s role in stitching creative, data and technology together there is named ...

Mother London has launched a new creative agency, called Other, which exists “to find new and interesting ways to help brands and businesses grow and develop now and in the future,” with creative leadership from Kyle Harman-Turner, best known for ...

Havas UK has reaffirmed its commitment to diversity, equity and inclusion with the appointment of a new DE&I (Diversity, Equity & Inclusion) executive committee and the launch of a new charter, setting out the business’ commitments over the next five ...

I recently came across a D&AD discussion in which Naresh Ramchandani argued the case for generalists. It reminded me of Howard Gossage, who — apart from being a wonderful copywriter — once set up Generalists Inc. as a sideline. Inspired ...

As Ocean Spray so perfectly demonstrated last week, TikTok is changing how brands connect with their customers. Osaka Labs has worked with TikTok for two years; its founder Sam Gormley has some tips for content, strategy and engagement on the ...

What we might call institutional ‘wokeness’ has claimed another victim, Richards Group founder and creative director Stan Richards, 87, has, in his own words, “fired himself” after being clocked saying a Motel 6 ad was “too black.” He’s said he ...

Independent international creative network Leagas Delaney is celebrating 40 years in business with a collection of favourite ads from over the years. Here are two: the first with Anthony Hopkins for Barclays, a period when bankers were surprisingly glamorous figures ...

If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms of further restrictions and economic impact nationally and locally, is making brand media planning infinitely more difficult and the advertising ...

There’s very little to choose between these two ads for electric cars from Honda and Lexus. Both are composed of cloud shots, nature scenes, neon-lit tunnels, night-time cityscapes, bridges, stirring music, and a dramatic female voiceover talking about imagination. Electric ...