Amazon’s Alexa sends herself up again in Lucky Generals Super Bowl winner

OK, here’s a potential rival for Toyota’s Toni Harris and other Super Bowl contenders, Amazon’s Alexa taking the piss out of herself – again. Last year’s effort featured a baffled Jeff Bezos and this year it’s Harrison Ford (among others) ...

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Idris Elba misses his punches for Squarespace

Website creator Squarespace isn’t in the Super Bowl but it’s invested heavily in this contemporaneous ad with Idris Elba and British comedian Lolly Adefope, directed by Spike Jonze. Elba sends himself up nicely and it makes the point that Squarespace ...

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Nick Breen: is Naomi Osaka cartoon a one-off or indicative of a broader problem?

One of tennis star Naomi Osaka’s sponsors, Nissin, has come under fierce criticism after it released an advertisement featuring a cartoon representation of Osaka, who is ethnically half-Haitian and half-Japanese, with pale skin and wavy brown hair. The sponsor has ...

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Yes, Pepsi’s self-deprecating Super Bowl ad really is OK

Thank goodness Pepsi has gone back to working with an ad agency. The soft drinks giant may never live down the in-house Kendall Jenner debacle, but thanks to Goodby Silverstein, this year’s Super Bowl ad is really very good. It ...

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