Labour and Lucky Generals have taken the latest Tory crisis as an opportunity to go in hard with a campaign that strikes at the heart of the UK’s chaotic leadership. The Conservative Party –specifically PM Liz Truss, along with chancellor ...
Read More »Netflix gears up for basics ad launch
Netflix is launching its “basic with adverts” package in early November, £4.99 per month in the UK which brings you most of the shows. The ads are 15 seconds and 30 seconds to begin with, although one suspects this may ...
Read More »It’s ‘Forwardism’ to the future for electric BMW
BMW has been a few things in its ad history, most notably WCRS’ ‘Ultimate Driving Machine’ and then, rather less convincingly, the supposed epitome of ‘Joy.’ Now, in what is presumably one of the first big campaign’s from S4 Capital’s ...
Read More »IKEA reviews UK creative account at Mother, Tesco sticks with EssenceMediacom
IKEA is reviewing its UK creative account, happily ensconced at Mother since 2010. IKEA says: “In line with industry best practice, it’s pertinent to our business to review our agency landscape from time to time, and we can confirm that ...
Read More »Uncommon Creative Studio hires Beyoncé collaborator as its first international ECD
In a bid to grow its US operations, Uncommon has hired an international ECD – California-born Sanam Petri – to work with founder Nils Leonard on the creative output, which will presumably include the agency’s first British Airways campaign. Petri ...
Read More »Ofgem’s new campaign will urge us to save energy, but we’ve seen it all before
PM Liz Truss refused to sign off a £15m public information campaign because it was too “nanny state,” but UK energy regulator Ofgem has stepped in, and is now working with energy companies on a campaign teaching us how to ...
Read More »MAA Ad of the Week: Uber Eats ‘Do Less’ from Mother
Mother has always ploughed its own furrow, being as enterprising commercially as it is creatively. So it really shouldn’t come as a surprise when it essays a food delivery ad with no food in sight. But it still is. Tech ...
Read More »Saatchi & Saatchi and TMW Unlimited win big in Ocean’s annual digital competition
EE, Zoom By Ocado, Solgar and The Trussell Trust among the award winners. Saatchi & Saatchi and TMW Unlimited have taken the top prizes in Ocean’s annual digital creative competition, winning digital out of home (DOOH) space for original concepts ...
Read More »Argos goes for long form AI makeover from Ogilvy
Homeware usually takes a kicking when times get hard and Sainsbury’s, which owns Argos and Habitat, seems to have seen the tough times coming – doubling down on its homeware offers with Habitat at New Commercial Arts and now this ...
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