New French ad calls out – ads

Three out of five French consumers think brands make insincere claims about supposed purpose in their ads according to a survey by BVA for Paris ad agency Babel. So Babel, with directors Emma + Elliot from production company Birth has ...

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VCCP wins Pret A Manger global business

There’s something relentless about VCCP and it’s just snaffled yet another account: Pret A Manger’s global “omnichannel” business. Omnichannel meaning the coffee/sandwich shop’s move into areas like takeaways and a new coffee app, global meaning nascent businesses in France and ...

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