In the last few years, eLearning has taken over the entire world and has cast a shadow on almost every industry. The flexibility, availability, and convenience that eLearning offers make it a worthwhile investment. It’s a cost-effective way to train ...
Read More »Why your donations are important to a free MAA
Many thanks to the many readers – including companies – who have supported MAA over the past two years via your donations. We’ve been overwhelmed by the support, from one-off to regular donations, and it’s been a real boon in ...
Read More »Next 15 in surprise £310m swoop on embattled M&C Saatchi
We thought another bidder might be circling M&C Saatchi as it batted off Vin Murria’s takeover bid but didn’t expect it to be Next 15, the £1.2bn tech based agency group that is currently absorbing £81m Engine Creative. Next 15 ...
Read More »MAA Ad of the Week: MoneySuperMarket from NCA
No escape from New Commercial Arts this week, the agency founded by adam&eve alumni James Murphy and David Golding with Ian Heartfield from BBH and Rob Curran from Wunderman Thompson, has won Nando’s, made an excellent debut for Alzheimer’s Society ...
Read More »New Commercial Arts caps good week with Nando’s
It’s been a pretty good week for New Commercial Arts – signing up Judi Dench for MoneySuperMarket and debuting for Alzheimer’s Society – and now it’s won chicken chain Nando’s. Nando’s has flitted around various ad agencies for not very ...
Read More »Dentsu imports Angela Tangas from Australia as new UK and Ireland boss
Dentsu International, which seems to be getting its multi-disciplinary act together under Wendy Clark, has raided its Australia and New Zealand operation for its new UK and Ireland CEO. CEO Angela Tangas, will start as UK boss in September. Dentsu’s ...
Read More »Stella Artois goes ‘au naturel’ in new campaign by Mother
Mother London’s summer 2022 campaign for Stella Artois is all about the lager’s new unfiltered variety. It’s set in a French town where the relaxed inhabitants live as naturally as the Stella they drink. With help from Autumn de Wilde ...
Read More »ASA annual report shows Scots are UK’s grumpiest nation
The ASA received a record 43,325 complaints in 2021, an increase of 19% on 2020, although the number of ads complained about (22,115) remained pretty steady. About half the complaints resulted in sanctions, but not the year’s most complained-about spot, ...
Read More »Can Katy Perry fill Snoop Dogg’s Just Eat shoes?
Katy Perry has taken on the not inconsiderable task of replacing Snoop Dogg as the face and voice of Just Eat, the first big campaign since Just East absorbed rival Taleaway.com. Delivery services are massive businesses these days although the ...
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