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If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data have become essential guiding lights for navigating constantly shifting landscapes, for status quo is now synonymous with change. What is ...

“Facebook hit the nuclear option with devastating impacts for everyday Australians..” That’s how news.com.au reported Facebook blocking news on its platform today. Clearly, they have a vested interest in the situation. However, there is no doubt Facebook’s move in response ...

A guarantee of a job next year some might say. Nonetheless the World Federation of Advertisers (WFA) has been looking into this thorny issue and tops it seems is that mysterious quality ‘purpose.’ The top three such desirable companies in ...

Unilever’s Chicken Tonight has always been synonymous with truly awful advertising (remember Ian Wright?) but now, somewhat amazingly, it’s found a winner from MullenLowe Alfred in Amsterdam. By enlisting that horror of horrors, a spoof Jerry Springer show. Pleasingly bonkers ...

Asda has an interesting selection of agencies pitching for its UK ad account currently at Omnicom’s AMV BBDO (which is repitching.) It’s up against VCCP Blue (described as VCCP’s “specialist advertising arm”), WPP’s Wunderman Thompson, Interpublic’s FCB Inferno and a ...

What to make of this one? Mondelez’ Green & Black’s chocolate has taken to the airwaves with agency VCCP to tell us it’s “wildly deliciously organic.” You can see why G&B feels it needs to do this: the UK’s supermarket ...

One of the original digital shops, R/GA, is now positioning itself as the agency for a “A More Human Future” and upping its client services offering as proof. Rowena Vithlani has been brought in from AnalogFolk as SVP executive client ...

Kraft Heinz has appointed We Are Social as its social media agency of record in continental Europe. The agency, which has six offices in Europe and 15 globally, will kick off the relationship with Kraft Heinz with a strategic and ...

Once upon a time any new creative agency that made an impact could expect the big ad holding companies to come knocking but it doesn’t seem to be the case these days. The last two really big deals were Omnicom ...