Flutter Entertainment is the innocuous-sounding owner of many of the UK’s biggest gambling brands and a growing force in other markets like the US. In the UK its brands spend a reported £130m on media, making it one of the ...
Read More »Ogilvy Netherlands leads AkzoNobel Europe win
Ogilvy seems to have well and truly rediscovered its new business mojo and now it’s won AkzoNobel, whose brands include Dulux and Sikkens, across multiple EMEA markets. Ogilvy won the pitch, managed by Booster Consulting, with an integrated team spanning ...
Read More »Ocean teams with Branded Cities to offer iconic transatlantic DOOH package
Leading Out of Home digital media partners Ocean Outdoor and Branded Cities are launching launched a super premium network, The United, which brings together four premier digital advertising screens in the top three locations in the UK and the US. ...
Read More »AA/WARC: UK adspend still growing but lags inflation
The latest quarterly data from the Advertising Association/WARC Expenditure Report show UK advertising spend rose by 4.3% to £8.5bn between July and September 2022, the ninth consecutive quarter of post-covid growth. The UK ad market is forecast to grow by ...
Read More »Bring back Cool Britannia – minus Oasis – says Labour’s Lucy Powell at Lead 2023
Lucy Powell, shadow secretary of state for the Department of Digital, Culture, Media and Sport, got a laugh at Lead 2023 when she started by apologising to the audience that they had to start the day by listening to two ...
Read More »Great Pitch Company expands into Italy
Pitching remains the driver for creative agencies and The Great Pitch company, which claims to convert live pitches into wins, is expanding into Italy with Louise Jackson who has spend 22 years at this particular coalface with OMD, M&C Saatchi ...
Read More »Deneuve and Malek star in Guy Ritchie’s glittering Cartier shop window
Publicis Luxe has rather become the LVMH of ad agencies, handy as it seems the rich are getting richer even as the rest of the world struggles with mundane matters like fuel and food. Now it’s back with an extra-special ...
Read More »Dentsu Creative wins seat at Apple’s top table
The good ship Dentsu Creative seems to be sailing serenely on – despite former Dentsu International boss Wendy Clark surprisingly jumping ship – and now it’s landed an envied place on Apple’s creative roster, displacing long-time partner TBWA\Media Arts Lab ...
Read More »Commit to nothing. Mother and DJ Khaled celebrate enjoyment over endurance for Dubai’s Sun & Sand
Dubai seems to be providing Mother with a rich stream of high budget creative opportunities. After last year’s tourism campaign featuring some huge stars, we now have DJ Khaled, a big US rapper/producer/DJ/entrepreneur, promoting Dubai’s Sun & Sand Sports. It’s ...
Read More »