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All sorts of activities may resume after lockdown (we hope) and it’s good to see Unilever’s Axe reverting to type in anticipation – besotted blokes. Axe has flip-flopped hither and thither since dispensing with the services of BBH. Recently we ...

Wieden+Kennedy’s ‘Built Ford Proud’ campaign is intended to bring back the swagger to the Ford brand (something it hasn’t had much of recently.) Pick-ups are Ford’s strength and the Mustang (not a pick-up obviously) its sexiest brand so W+K has ...

Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no ...

Durex calls itself a “sexual wellbeing” brand these days and it’s been trying hard to persuade us that Coronavirus is a n opportunity to reset our (sex) lives, fairly persuasively to date in a campaign from Havas. Not sure about ...

How many more ‘happy lockdown’ ads (many majoring on food) will we see? Depends where you are; in the US, which seems to have ever more Covid outbreaks, we might be seeing them for a while yet. Interesting that Coca-Cola, ...

Sir Martin Sorrel said, “There are very significant opportunities for a purely digital business such as ours (S4 Capital).” Clearly others agree including Mark Read (CEO of WPP) who hired Andy Main to head up Ogilvy globally. The emphasis Read ...

Just ahead of the pubs opening, Stella Artois is launching new global campaign encouraging us to slow down and savour life’s pleasures. Hermeti Balarin, partner at Mother London, said: “Having a great beer with friends and loved ones is one ...

BETC Paris is probably feeling cheesed at the moment – seeing longstanding client Peugeot depart to a new Omnicom offering called O.P.EN (where do they get them from?) No doubt it will bounce back (car ads confound most agencies) and ...

Looks like Hancock’s Half Hour, the once-daily media briefings on Covid-19, usually hosted by health secretary Matt Hancock, are about to make a comeback – although not about the virus we hope. The Government is reportedly planning to introduce “White ...