More About Advertising The alternative voice of advertising, marketing and media

Here’s a taste of the unexpected for McDonald’s, said to be its first specifically Christmas branding campaign from agency Leo’s Thjnk Tank (which seems to be a bespoke McD agency in Munich) and director Sune Sorenson for TPfilm. Angst runs ...

Troubled M&C Saatchi is reported to have offered all its staff voluntary redundancy as it investigates accounting errors that may cost it up to £6.4m. It’s also coming to terms with the loss of the NatWest account to the The&Partnership, ...

Here’s something to brighten up the dark days of winter, ‘Hide and Seek’ from VCCP for Easyjet Holidays, helmed by hot Brazilian directing duo Alaska. Pretty hot all round, which isn’t something you see too often from the UK these ...

UK advertising is booming, which may come as a surprise to some of you out there. According to WPP’s GroupM, the world’s biggest agency media buyer, UK advertising will grow 7.8 per cent in 2019 to £22bn – Brexit or ...

Christmas/holiday ads have become a kind of global Super Bowl: yes, they’re important for driving vital Christmas sales but they’ve also become the arena for big companies to show off, demonstrating that they can do it bigger and (sometimes) better. ...

BBC head of marketing Chris Hooper says he wants to get away from “poignant festive brand films” which he dismisses as “over-explored.” So this effort for BBC One, by BBC Creative, is no tear jerker. It’s a range of festive ...

This spot for Carrefour by Publicis France provides a stylish look at the evolution of consumption and society over six decades, represented by one family. A persistent “dad joke” provides the thread, and naturally there’s a tear-jerking moment at the ...

1982 was a big year in advertising with the birth of Wieden+Kennedy and Bartle Bogle Hegarty and there was also a rather popular movie, Steven Spielberg’s ET. ET is back in a blockbuster Sky Christmas ad, made by Sky Creative ...

Lorie-Jo Trainer Buckingham is ECD of MOFILM, a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds and cultures. MOFILM is owned by David Jones’ Brand Tech group You & Mr Jones. Desert Island Ads As an ...