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If you want to see what the legalization of marijuana looks like for marketers, watch this American ad for cannabis brand Viola, in which people are openly smoking the product and enjoying its benefits. The campaign launches the “Viola Vibes ...

New Commercial Arts is an up and coming London agency – founded by two adam&eve alumni among others – that’s also making its presence felt on the international stage. One such client is Royal Enfield motorcycles, a global brand HQ’d ...

Bentley Motors has appointed IPG to support its big push towards electrification, and the group has set up iX — a custom-made, London-based agency — for the purpose. iX will work on global creative and strategy for the Volkswagen-owned brand, ...

Infomercials seem to be making a comeback, assisted by YouTube and all the other video channels, and here’s an interesting effort from Saatchi & Saatchi for BT Sport, using “cutting-edge science” to determine whether football fans actually believe their predictions ...

WPP’s efforts to be seen as the “creative transformation company” have received a boost from media consultancy Forrester with the UK-based ad holding business being named as a leader in global marketing services in Forrester’s latest Wave report. On the ...

Georgina Bojarski is director of paid social at digital agency Buddy Media Group. Desert Island Ads There’s a fine line between creating a short brand-first ad & trying to create a connection with the audience. But for me, it’s all ...

With airport disruptions ongoing, this campaign could be a victim of its own success. O2 and VCCP have set up a very inviting “Roam Freely” lounge at Gatwick airport, where holidaymakers can have a drink, sit around in deckchairs, and ...

Havas has won the UK Government’s NHS Blood and Transplant account, aimed at increasing blood donor numbers, in a full service deal involving the creative agency, Havas Helia (CX) and Havas Red (PR.) Youth culture specialist Livity has also been ...

Royal Enfield motorcycles, a global brand, are now made in Chennai, India although the name harks back to the days when the north London suburb engineered all sorts of stuff, not least Lee Enfield rifles. It was one of New ...