Global hits OOH big time with Exterion – but beware new competitors as posters become broadcast medium

Has Global, now one of the UK’s biggest media owners, overpaid for Exterion Media which handles the giant TfL London tube and trains poster contract? Global is reckoned to have paid Platinum Equity £450m for Exterion, which also has other ...

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BBDO France’s new ad for Ubisoft expands gaming’s horizons

Are gaming ads proper ads? They’re obviously an excuse for an agency and its chosen film makers to have fun (and there aren’t many of those these days), with few of the constraints most ads have. BBDO France has gone ...

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Eight&four steams into Din Tai Fung UK restaurant launch

Social and creative agency eight&four has been appointed by Taiwan-based international restaurant chain Din Tai Fung to launch its first two UK outlets in London. Din Tai Fung specialises in steamed buns – Xiao Long Bao in the vernacular – ...

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Is this what it takes to survive in today’s adland?

Aussie agency Cummins & Partners has invented Grant – whom you may recognise from a big Cannes award winner – for a Melbourne awards show. Grant is designed to cope with the strains and stresses of modern agency life. Like ...

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Global’s Exterion buy creates giant new UK media owner

And then there were two. UK radio giant Global says it has a binding deal to buy Exterion Media – which holds the London tube advertising contract plus other transport operations outside London – which, added to its recent buys ...

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