Phil Rumbol returns client-side as CEO of Bahlsen biscuits

Phil Rumbol, who announced his departure from MullenLowe last month, has been appointed as CEO of one of the agency’s clients, German biscuit maker Bahlsen. Rumbol, famous for being the client behind Cadbury’s “Gorilla” ad, will be the first non-family ...

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Grey Europe’s Javier Campopiano picks his Desert Island Ads

Javier Campopiano recently joined Grey as CCO for Europe and Global Clients. He joined Grey from FCB Mexico and prior to that spent four years at Saatchi & Saatchi where he helped to produce the Cannes award-winner ‘It’s a Tide ...

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Rental homes brand Tipi uses Talon’s Ada for data-led Out of Home strategy

Rental homes brand Tipi uses Talon’s Ada For data-Led OOH strategy to boost brand awareness, consideration and trust Market leading lifestyle-focussed rental homes brand Tipi drives enquiries and leases of its Wembley Park apartments using a sophisticated Out of Home ...

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McDonald’s UK hymns ‘invisible’ night workers

Burger King wins most of the ad plaudits these days for its various turns on guerilla marketing but good old McDonald’s sticks to its last – at least in the UK where it emerged as the second biggest traditional advertiser ...

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MullenLowe creates winning anime recipe for Wagamama

It’s pretty brave to choose animation for a food ad majoring on taste – somehow animation in ads tends to be something you admire from a distance – but Wagamama and MullenLowe London have cracked it with this engaging effort ...

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Adidas and FIFA set a new puzzle for gamers

Adidas and EA/FIFA Sports (football’s more complex than diplomacy these days) are inviting us to “play connected” with the new GMR (‘gamer’) option which tests yours skills against the real thing (we think.) From adam&eveDDB. Timely no doubt as we ...

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Axe back on the right track but way to go for MullenLowe

Unilever’s Axe (Lynx in some places) seems to have noticed the error of its ways, abandoning 72andSunny’s woke ‘Find your Magic’ to return to chasing girls with a joke on top, patented by BBH. Here’s new US agency’s MullenLowe’s back ...

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Neil A Dawson debuts for property “disruptor” Nested

Here’s one of new agency Neil A Dawson & Company’s first ad for property firm Nested, described as a disruptive ‘double agent” because it helps negotiate the price of a new home as well as sell your old one. So ...

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‘No nasty imports’ ad banned for offensive coronavirus jibe

A North London mattress company has managed to be offensive on many levels, and the ASA has acted fast on this one. Someone probably thought they were making a joke, but it couldn’t be more tasteless if they tried. Linking ...

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