M&S unveils a new non-event from new agency ODD

M&S has unveiled its first campaign from new womenswear agency ODD, designed, among other things, to restore its “style credentials.” M&S moved its non-food advertising from Grey in search of “more targeted, inspirational and relevant customer marketing.” The autumn range ...

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Oliver CEO Sharon Whale: how clients can avoid becoming inmates of in-housing

It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become a valuable, mainstream marketing operation today. Household names have adopted the practice in recent years – the likes of Sky ...

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Droga5 takes conservative route in new Barclaycard effort

Every big creative agency becomes something of a department store in the end: some big showcase accounts and others which pay the rent (and the profits.) The creative work usually reflects this. Droga5 in London seems to be moving finally ...

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MSQ’s Stack turns traffic policeman for busy London street

Do agencies really help the public good? When London’s Camden Council in its wisdom decided to make busy thoroughfare Tottenham Court Road two-way there were a number of accidents, some serious, as people had been used to it being one-way ...

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Burger King adds to democratic confusion with 2€ burger

Politics, you may have noticed wherever you are, is in a state of flux at the moment with people not knowing who to vote for or why. Burger King in France and agency Buzzman is joining the conversation (as we ...

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Paul Simons: heroes of adland stalk Soho’s Star & Garter

(The following will only make sense to readers in the UK, apologies to the rest of the world) I decided to make a trip in to London from my home in the countryside and after thinking about travel options decided ...

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“Get Ready for Brexit” says UK government – but what do we do?

At least the Out of Home industry seems to be be accruing some benefits from Brexit. The UK government has kicked off its “Get Ready for Brexit” campaign with lots of posters, courtesy of Engine and media agency Manning Gottlieb ...

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The&Partnership opens in Manchester

The&Partnership has been busily expanding across the world, not least via its biggest account Toyota, and is now headed somewhere else too – Manchester. The new office will be headed by creative director Andy Bunday, strategy director Nic Sadler, client ...

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