BBC One says ‘enough’ to 2019: go live your best #XmasLife

BBC head of marketing Chris Hooper says he wants to get away from “poignant festive brand films” which he dismisses as “over-explored.” So this effort for BBC One, by BBC Creative, is no tear jerker. It’s a range of festive ...

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Sixty years of the same old dad joke: Carrefour piles on the Christmas nostalgia

This spot for Carrefour by Publicis France provides a stylish look at the evolution of consumption and society over six decades, represented by one family. A persistent “dad joke” provides the thread, and naturally there’s a tear-jerking moment at the ...

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Sky enlists Comcast power for blockbuster Christmas ET ad

1982 was a big year in advertising with the birth of Wieden+Kennedy and Bartle Bogle Hegarty and there was also a rather popular movie, Steven Spielberg’s ET. ET is back in a blockbuster Sky Christmas ad, made by Sky Creative ...

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Lorie-Jo Trainer Buckingham of MOFILM picks her Desert Island Ads

Lorie-Jo Trainer Buckingham is ECD of MOFILM, a 10,000 strong community of professional filmmakers and creators from different geographies, backgrounds and cultures. MOFILM is owned by David Jones’ Brand Tech group You & Mr Jones. Desert Island Ads As an ...

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Former Google heavyweights join marketing platform Ad-Lib

Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director. Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets while Collister (left), a former senior agency creative, ...

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Is it or isn’t it? ASA changes its mind about yet another dodgy influencer post that fails to declare it’s an #ad

The Advertising Standards Authority has taken the unusual step of reversing a ruling from last year, and this time round has upheld a complaint against a post on Instagram that should have been labelled as an ad, but wasn’t. Originally ...

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IG brings market news direct to London commuters with new DOOH branding drive

IG, the leading UK-based financial trading company, has launched a digital Out of Home (DOOH) branding channel to bring breaking news to commuters in the city. A DOOH media first for the financial sector, this long-term initiative is booked to ...

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