From Coca-Cola to Ocean Outdoor: brands try to battle the virus

Coca-Cola is doing its bit to promote social distancing with some tweaks to its sacred logo in Times Square, via McCann Argentina. McDonald’s is separating its arches on some social media. Burger King, inevitably, is doing its bit too. And ...

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Homebase bets on sunshine, sometime

You produce, rather cleverly, what you hope will be a TV-friendly brand ‘mascot’ and audiences unexpectedly go through the roof. Trouble is…can you buy the stuff? Homebase and agency Atomic’s new campaign, aiming to cash in on Easter sunshine and ...

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Coronavirus: is there a brighter side for brands?

By Archie Heaton Let’s get the obvious out of the way first – Coronavirus is bad. In fact, as someone whose brother has a supressed immune system and severe asthma, I’m all too aware of how bad. But, regardless of ...

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Paulo Areas of Forever Beta picks his Desert Island Ads

Paulo Areas is CCO of Forever Beta, working with, among others, Rooney Carruthers of VCCP fame. He has held senior creative positions at Leo Burnett and Cheil and, before joining Forever Beta, was general creative director of Ogilvy in Madrid. ...

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Uncommon Creative Studio lures Danish duo from 4Creative

Fresh from bagging Campaign’s Independent Agency of the Year title, Uncommon has hired Jonas Roth and Rasmus Smith Bech, a Danish creative team who have worked in some of London’s strongest creative departments: 4Creative, adam&eve/DDB, and Grey London. The duo ...

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Marriott International CEO shows how transparency is done. Wetherspoon’s boss is transparently wrong.

Wetherspoon’s boss Tim Martin told Sky he will keep his pubs open for the duration of the coronavirus outbreak, because shutting them is “over the top” and apparently “there’s hardly been any transmission of the virus within pubs” anyway. How ...

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Bill Gates got there first with Covid-19

You can only take so much Covid-19, life has to go on somehow after all. But one thing it’s safe to say is that the world wasn’t prepared. We’ve noted that big businesses were not, happily spending nearly everything they ...

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