Wieden+Kennedy wins home services MyBuilder

The burgeoning home services sector has a new contender, MyBuilder which has appointed Wieden+Kennedy as its agency. IAC, which owns US home services leader HomeAdvisor and dating app Tinder, took a majority stake in MyBuilder in 2017. MyBuilder CMO Glenn ...

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Artefact’s Sarah De Martin: my Top Tips for Cannes

Sarah De Martin is UK managing director of Artefact. Cannes is round the corner and you can almost smell the booze. But amid the general merriment, celebration and industry insight, there’s one part of the sector screaming to be noticed: ...

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Where are the footballers in Budweiser’s Women’s World Cup ad?

GCSE history students will be all too familiar with Queen Elizabeth I’s “Heart and stomach of a king” speech to troops ahead of the Spanish Armada in 1588. Budweiser’s in-house agency, DraftLine, has cleverly borrowed it for their Women’s World ...

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Nationwide’s D-Day Memorial tribute is also a call to action

Nationwide is helping to raise money for a British memorial to the thousands of soldiers who sacrificed their lives 75 years ago at the D-Day landings. It’s remarkable that there isn’t one already, and VCCP’s film should go some way ...

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VW in America grasps emissions nettle in WPP ad debut

Volkswagen in America is beginning its fightback proper against the ‘Dieselgate’ scandal (it hopes it is, anyway) with a new WPP agency line-up headed by Johannes Leonardo. ‘Hello Light’ is a pretty dramatic mea culpa, referring briefly to the emissions ...

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WPP’s new North America CMO sparks controversy

WPP is trying to pep up its marketing efforts in North America, where its sales have been dropping alarmingly, and has hired former TBWA new biz supremo Kyla Jacobs as CMO. Jacobs (below) reports to chief growth whatever-he-is Laurent Ezekiel ...

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Heinz shows it’s Instagram for everything – including ads

Heinz mayo is running a diverting social campaign through Deutsch parodying political “smear” ads, not knocking the competition but inviting us to pep up dry foods. View this post on Instagram Give your mouth what it deserves. Make a tuna ...

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Apple says a (possibly tongue in cheek) thank you to app developers

Who’d be a “developer?” Lots of people, obviously, searching for the next big app thing on Apple. Maybe that’s what all those laptop maniacs who put down roots in cafes across the world are doing. Anyway Apple has produced a ...

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Hungry for Love Island? Mother brings Uber Eats to the party

Uber Eats reportedly paid £5 million for its Love Island sponsorship, and Mother London is helping make the most of their money with this savvy series of idents. You need to know all the tropes to get the jokes, but ...

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