Talon Outdoor: dare to digitise in OOH to drive profit

A new study aggregating econometric model evidence over five years for Out of Home (OOH) across 112 brands highlights the profitability of OOH and Digital OOH (DOOH) campaigns as the medium achieves critical mass in terms of reach, audience and ...

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Dave Lewis quits while he’s ahead at Tesco

Tesco CEO Dave Lewis – or “drastic Dave” as he doesn’t like to be known from his days at Unilever – is stepping down after five years. which will lead to some pretty fevered speculation about what he’s to do ...

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MullenLowe’s latest for NHS presents male nursing as a lifestyle choice

All that money going into the UK’s National Health Service (we keep hearing) is proving a boon for MullenLowe with one of the year’s biggest campaigns (at least in the number of ads produced.) This time it’s recruiting more male ...

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Full service eight&four wins Photobox

Online photo printing company, Photobox, has appointed full service creative and media agency eight&four to its agency roster. The agency has been appointed on creative and media strategy, video and digital production and media planning and buying to reach new ...

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Ex-Sainsbury’s Rogers takes financial hot seat at WPP

WPP has a new CFO in John Rogers from Sainsbury’s Argos where he was CEO. Rogers, a former Sainsbury’s CFO, served under overall J Sainsbury CEO Mike Coupe. At WPP he replaces group finance director Paul Richardson who had previously ...

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Calcraft takes top creative role – at MediaCom

I see that former Dentsu Aegis Network UK chairman Stef Calcraft has resurfaced as global creative supremo of giant WPP media agency network MediaCom. Calcraft (below), a founder of creative agency mother and before that at BBH and Unilever, left ...

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