AMV turns women’s fitness freakery on its head for Galaxy

Mars’ Galaxy has been around for 60 years and it’s launching Galaxy Darker Milk – by taking a pop at all those ads hectoring women to do it all and change the world. From a mostly women team at AMV ...

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McDonald’s covers all the angles in Japan

McDonald’s in Japan has produced some new McFizz cups which show boys and girls relating – decorously. Aaah.. But if you angle the cup a certain way you get this. What’s I’m Lovin’ It in Japanese?

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Bonds and Leo Burnett highlight global warming need – cooler balls

Are Aussies unduly fixated by their nether regions? Seem to recall a string of ads aimed at improving matters down there. Here’s another for Bonds X-Temp, aimed at cooling you down when temperatures rise. From Leo Burnett Melbourne. Deserves a ...

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FCB Inferno’s Winterbourne joins indie Impero as MD

FCB Inferno CMO Emily Winterbourne is joining independent creative agency Impero as MD. She is the second holding company exec to make the leap recently, following in the footsteps of Saatchi & Saatchi MD (and former CMO) Larissa Vince to ...

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Dentsu adds to global agency gloom, slipping back in 2019

Japanese ad and media giant Dentsu is cutting its forecast for 2019 (although it doesn’t specify to what) following a disappointing first half when revenue was marginally up but organic growth went into reverse: 1.5 per cent for the company ...

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