Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer

The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if Publicis doesn’t deliver “guaranteed outcomes” via its new The Pact service for mid-sized clients. Mid-sized being a prety wide definition: ...

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MAA blast from the past: Harvey Nichols ‘Shoplifters’

It’s not only a brilliant ad, it’s one that could surely have been created in lockdown? Some CCTV footage, coupled with a bit of animation, won Harvey Nichols a Film Grand Prix at Cannes in 2016. The adam&eve/DDB creative team ...

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UK’s Brothers and Sisters comes out on top in seven-way Yakult Europe pitch

Japanese pro-biotic dairy drink maker Yakult has appointed independent London agency Brothers and Sisters as its main creative partner in Europe after a seven-agency, six-month pitch involving agencies from the UK, Germany, Netherlands and Italy. Yakult European commercial director Minoru ...

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Q2 will be a bloodbath, Martin Sorrell tells Newsnight viewers

Martin Sorrell, executive chairman of S4 Capital, is feeling pretty pleased with his decision to move into digital. He might not have exited WPP, the agency group he founded, out of choice, but his successor Mark Read is almost certainly ...

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WPP applies for £600m of govt support to ease Covid impact

Despite being relatively bullish about WPP’s results today, the group’s CEO Mark Read has told The Telegraph that he’s sanctioned an application for £600m of potential support under the government’s Covid Corporate Financing Facility. WPP is not alone in this. ...

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Seifert’s exit leaves question marks over WPP’s Ogilvy

WPP CEO Mark Read has (another) big decision to make – who’s going to succeed John Seifert as worldwide CEO and chairman of Ogilvy? And what kind of agency will it be? Seifert (above) has spent a scarcely believable (by ...

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