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The UK was producing some brilliant creative work in the early 80s, but on the other side of the pond they were giving us a run for our money. I have always loved this, Ally & Gargano TV spot for ...

The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if Publicis doesn’t deliver “guaranteed outcomes” via its new The Pact service for mid-sized clients. Mid-sized being a prety wide definition: ...

It’s not only a brilliant ad, it’s one that could surely have been created in lockdown? Some CCTV footage, coupled with a bit of animation, won Harvey Nichols a Film Grand Prix at Cannes in 2016. The adam&eve/DDB creative team ...

Japanese pro-biotic dairy drink maker Yakult has appointed independent London agency Brothers and Sisters as its main creative partner in Europe after a seven-agency, six-month pitch involving agencies from the UK, Germany, Netherlands and Italy. Yakult European commercial director Minoru ...

Martin Sorrell, executive chairman of S4 Capital, is feeling pretty pleased with his decision to move into digital. He might not have exited WPP, the agency group he founded, out of choice, but his successor Mark Read is almost certainly ...

WPP senior managers must be hoping CEO Mark Read emerges from his Zoom-wired study sooner rather than later as the (relative) escape from meetings seems to be prompting a sharp burst of decision-making. As we report today, WPP is asking ...

The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019 – which most media owners would probably bite their hands off for, with Covid-19 raging. Many people are forecasting 30 ...

Despite being relatively bullish about WPP’s results today, the group’s CEO Mark Read has told The Telegraph that he’s sanctioned an application for £600m of potential support under the government’s Covid Corporate Financing Facility. WPP is not alone in this. ...

WPP CEO Mark Read has (another) big decision to make – who’s going to succeed John Seifert as worldwide CEO and chairman of Ogilvy? And what kind of agency will it be? Seifert (above) has spent a scarcely believable (by ...