Agency Above+Beyond made a punchy debut for Subway with an ad around a somewhat implausible ram raid, which we didn’t like very much. But it’s coming out punching again, taking on Napoli, the home of the pizza, with an offer ...
Read More »Adam&eveDDB set for more awards as Marmite tries to hypnotise the nation
We all know you either love or hate Marmite but now the venerable brand is trying to turn haters into lovers via hypnosis – is this legal? You have to sign up for the “full experience” it says here. And ...
Read More »If Zuckerberg and co. play ball with new OECD tax rules then their image problem might be solved
Facebook is running a nice ‘Privacy is Personal’ campaign by Possible, good because it’s clear, understated and human. Privacy issues continue to dog Facebook – and rivals like Twitter and Google – and will no doubt continue to do so ...
Read More »Does latest Ted Royer kerfuffle show an industry comprised of vengeful snowflakes?
Something called the London International Awards seems to have landed itself in hot water at an event for young creatives in Las Vegas (no, me neither but it’s warmer than London) by inviting defenestrated Droga5 CCO Ted Royer to speak. ...
Read More »Smirnoff owns up to its ups and downs in new 72andSunny effort
Can it really be 25 years since Smirnoff ran a global campaign? That’s what they say and Diageo’s biggest vodka brand is back with a cinema-style effort from 72andSunny New York, ‘infamous since 1864.’ Smirnov, as it then was had ...
Read More »Honda relives past glories in new Japanese Grand Prix film
It’s the Japanese Grand Prix in Suzuka this weekend and Japan’s own Honda, whose engines have enjoyed a modest degree of success this year with Red Bull, is celebrating its long association with the sport with a new ad from ...
Read More »Spark44 goes retro for Tetley tea
Spark44 is the agency 50 per cent owned by Jaguar Land Rover (JLR) which handles most of JLR’s work (you won’t be surprised to hear.) Some of it good, some somewhat last year, or decade, like the star-studded ads for ...
Read More »IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso
There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is ...
Read More »Sorrell’s S4Capital takes big leap forward with Silicon Valley digital specialist Firewood
Sir Martin Sorrell isn’t just a critic (see yesterday) but a doer too. Now his new S4Capital has “merged” Firewood, claimed to be Silicon Valley’s largest digital agency with MediaMonks, the foundation of the S4 empire. Firewood, reported to have ...
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