Above+Beyond takes punchy Subway campaign to Naples – brave them

Agency Above+Beyond made a punchy debut for Subway with an ad around a somewhat implausible ram raid, which we didn’t like very much. But it’s coming out punching again, taking on Napoli, the home of the pizza, with an offer ...

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Smirnoff owns up to its ups and downs in new 72andSunny effort

Can it really be 25 years since Smirnoff ran a global campaign? That’s what they say and Diageo’s biggest vodka brand is back with a cinema-style effort from 72andSunny New York, ‘infamous since 1864.’ Smirnov, as it then was had ...

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Honda relives past glories in new Japanese Grand Prix film

It’s the Japanese Grand Prix in Suzuka this weekend and Japan’s own Honda, whose engines have enjoyed a modest degree of success this year with Red Bull, is celebrating its long association with the sport with a new ad from ...

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Spark44 goes retro for Tetley tea

Spark44 is the agency 50 per cent owned by Jaguar Land Rover (JLR) which handles most of JLR’s work (you won’t be surprised to hear.) Some of it good, some somewhat last year, or decade, like the star-studded ads for ...

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IPG tries to get it money’s worth from Acxiom with shiny new data op Kinesso

There’s a new kid on the data-driven block, Interpublic’s Kinesso, a “precision targeting and optimisation” outfit driven by IPG’s Acxion, the data business it bought last year for $2.2bn. This will include Cadreon IPG’s addressable media business. Kinesso’s CEO is ...

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