John Legend headlines P&G’s drive to “re-imagine creativity”

P&G is making waves at this year’s Cannes Lions, with chief brand officer Marc Pritchard in the driving seat again, calling on the ad industry to “lead disruption by joining forces with other creative worlds.” In so doing it has ...

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Now Bud Light goes in-house for online blitz

AB InBev has joined P&G and others in making at least some of its own ads, in its case with the in-house Draftline agency. It’s quicker and cheaper they say. Here’s a new effort for Bud Light (usually in the ...

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Jane Austin from Cannes: this year it’s girls on top – nearly

Chrissy Teigen is one of the funniest, sarkiest people on Twitter. The celebrity wit, author, and wife of John Legend, once tweeted: “I always have a note in my pocket that says “John did it” just in case I’m murdered ...

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Accenture at Cannes: “They said we’d never be creative”

Accenture Interactive had a very big yacht at Cannes last year – and posters all over the Palais des Festivals – but Anatoly Roytman, who heads up the company in Europe, African and Latin America, didn’t quite believe his own ...

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Impero survey sets out to find reasons behind advertising’s “brain drain”

London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be scientists abandoning the UK – in a new report called Rebranding Advertising. Burn-out, mental health, a lack of diversity and ...

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