P&G puts on the frighteners in Olay Super Bowl debut

Nearly half the people who watch the NFL Super Bowl are women so Procter & Gamble is making its debut for Olay with a new ad from Saatchi & Saatchi. Anyway, in these non-gender specific days, no doubt men use ...

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Sorrell surveys the ad world from Davos

Sir Martin Sorrell is in Davos this week and here he is plugging new venture S4 Capital. S4 may have morphed from a peanut to a coconut according to SMS. It’s also gaining a mind-numbing amount of publicity even if ...

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Saturday Night Live enters Gillette fray

Gillette’s controversial ‘toxic masculinity’ campaign is the gift that keeps on giving, as least as far as the world’s humorists and some other brands are concerned. We’ve already had Egard Watches’ spin on it and Saturday Night Live has entered ...

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BP steps carefully back onto the global ad stage

It’s nearly ten years since BP found itself in the mire after the Deepwater Horizon disaster in the Gulf of Mexico but now the oil giant (these days they’re energy giants of course) is stepping carefully back onto the world ...

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Giles Keeble: does the Lexus AI ad takes us any further?

I have written about AI before, wondering whether ads produced by AI might be as good as, if not better than, many of the ads we see on our screens produced by humans. Well, Lexus and their agencies have now ...

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Target drops Deutsch, may mean more for Mother

Mother, as far as we know, doesn’t have an outpost in Minneapolis but the feisty (albeit seasoned) London independent may be about to pick up more work from big US retailer Target which has just dispensed with the services of ...

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