We Are Pi wins global brand and strategy for Intersport

Dutch agency We Are Pi has been awarded the global account for France-based retailer, Intersport — which claims to be the world’s biggest sports retailer — without a pitch. We Are Pi claims to be working on a global ad ...

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Subway crashes its own party in Above+Beyond debut

Subway has abandoned the calm waters (mostly) of McCann in the UK for independent life at Above+Beyond, a coup for the agency. Its first job is to plug lots more ingredient choices as you build your own sandwich. But the ...

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Nat West pitches Freddie against Freddie

Cricket finds itself in the spotlight in the UK after England’s (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when England beat Australia in an epic series. One of the stars of that ...

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M&S turns to NMPi to spruce up paid search

Venerable British retailer Marks & Spencer looks to many of us like a slow motion car crash, especially in its foundation clothing business. Latest to leave is former Halfords and McDonald’s boss Jill McDonald who grappled unavailingly with clothing, which ...

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