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“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of the independent specialist Out of Home agency. “Our primary job is to be a flag bearer for our clients. It’s ...

In its latest tweet, John Lewis allows that its style is not for everyone: “Time for an interiors refresh? We pride our Home Design Service on having something for *almost* everyone.” The brand has received a lot of love since ...

Two newbies (to us), creative agency Hell Yeah! and media agency Squadron Venture Media have won another (relative) newbie, app-driven insurance company Cuvva. Cuvva, launched in 2016 by entrepreneur Freddy Macnamara, has so far gained a pretty substantial 450,000 customers. ...

UK fashion retailer River Island is still standing after lockdown – something to celebrate – and it’s launched the first campaign from new agency St Luke’s: ‘Unleash your vibe at River Island.” Can you unleash a vibe? Suppose you can. ...

The Advertising Standards Authority amended or withdrew 36,491 ads in 2020, according to its latest annual report — a 346 per cent increase on the previous year. The dramatic uptick was mainly driven by the ASA’s use of tech-assisted online ...

Interpublic (IPG), owner of McCann, FCB, UM and Initiative plus a newish collection of data businesses, delivered solid Q1 numbers, the first under New CEO Philippe Krakwosky. First quarter net revenue was $2.03 billion (up 2.8% on 2020) with net ...

Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium. Posters offer an opportunity to reach masses of people with simple, compelling messages and some of the world’s great artists ...

Formula E races take place in city streets, so that’s where Uncommon took its advertising shoot in this new spot for the brand, which was filmed in Mexico. The ad is meant to appeal to the next generation of racing ...

Merchant Gourmet, best known for its upmarket pulses and grains, has appointed Uncommon Creative Studio to grow the brand’s reputation for sustainable ingredients and high quality plant-based products. The growing popularity of vegetarianism and concern for the environment is seen ...