MAA Ad of the Week: Aldi’s ‘Christmas Carol’ by McCann

Aldi gave this the works this Christmas with teaser ads, silly stories planted in a gullible press and all the rest of it. The ad itself is full of in-jokes (usually a disaster) including Aldi’s Cuthbert the Caterpillar, which so ...

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Not so trad Xmas: Boxt, Ikea and Camden Town Brewery

Is it worth advertising anything else but, well, Christmas at Christmas when screens are awash with gifting, jingle bells and spins on A Christmas Carol? What you don’t need at Christmas even more than a pair of reindeer socks is ...

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Celebrated director Ringan Ledwidge dies at 50

Rattling Stick co-founder Ringan Ledwidge, maybe the world’s best commercials director, has died aged just 50. Ledwidge founded Ratttling Stick with Daniel Kleinman and Johnnie Frankel in 2006. Ledwidge’s work included epics for Audi, Sainsbury’s. The Guardian, Levi’s and Puma. ...

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O2’s loveable ‘Bubl Army’ brings real Christmas connection

Last year, O2 went all John Lewis with its first Christmas ad, but this year agency VCCP has found its own groove for the brand, recruiting a futuristic version of Santa’s elves — the Bubl army — to connect family, ...

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John Lewis denies Christmas music plagiarism accusation

John Lewis’s “Unexpected guest” has all the hallmarks of the retailer’s famous Christmas ads, including the downbeat version of a classic pop tune; in this case, “Together in Electric Dreams” by Phil Oakey and Georgio Moroder, reworked by Lola Young. ...

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MSQ progress “more than a Covid bounce” says CEO Reid

London-based international marketing group MSQ has reported 35% year on year growth for the half year ended August (30% like for like) with EBITDA profits (the preferred measure for acquisitive companies) of £5.8m. Revenue was £42.6m. MSQ had a busy ...

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Kevin the Carrot returns in triumph for Aldi

The by now regular appearance of Aldi’s Kevin the Carrot isn’t quite an ad event of John Lewis proportions but maybe it’s becoming so at the Gogglebox end of the market. Another regular is Charles Dickens’ Ebenezer Scrooge. Here he ...

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All Mariah Carey wants for Christmas is a McDonald’s menu

Mariah Carey, the undisputed Queen of Christmas, is cashing in on the holiday season by teaming up with McDonald’s to present a “12 Days of Christmas” menu starting on 13th December, with one free item given away every day as ...

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