London agency Don’t Panic wins WaterAid

International charity WaterAid has appointed Don’t Panic to handle a three to five year campaign to help it bring clean water and associated hygiene to poor and marginalised communities. The agency is currently developing a Coronavirus response campaign showing how ...

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Renaissance pioneer Graham Fink on creativity in lockdown

Here’s Graham Fink for the One Club For Creativity’s Creative Month explaining, from his lockdown cave, how he sees creativity. Fink, a multimedia artist as well as lauded ad creative (and good friend of MAA), praises the generalist over the ...

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Community-minded Cadbury essays lockdown vérité

London agency VCCP has been taking Cadbury in some interesting – and, on the face of it, downbeat directions for the past couple of years – so Covid-19 lockdown was probably irresistible. Here they are doing their community bit, neighbours ...

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Wunderman Thompson wins Samsung Mobile social media

WPP’s Wunderman Thompson is reported to have won Samsung Mobile’s social media account, worth an estimated $10m. The business was formerly handled by PR agency Edelman. Wunderman Thompson has so far not commented, Edelman says it’s still working on other ...

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Can Johnson’s new ‘Stay Alert’ get Covid-19 easing done?

Is the political battle over Covid-19 about semantics? Boris Johnson’s UK government is fond of a slogan – ‘Get Brexit Done’ and all that – but now there’s a battle about its shift to ‘Stay Alert’ as the UK moves ...

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MAA blast from the past: John Smith’s/Peter Kay

John Smith’s has sired innumerable outstanding ads, beginning at John Webster’s BMP. But, in the 2000s, it landed at TBWA and happened across Bolton’s Peter Kay (not a Tadcaster lad but definitely northern and the most gifted comedian of his ...

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