MAA Ad of the Week: Gorillas from The Or

Thin pickings this week (a short one admittedly.) Not actually sure we like this one that much – delivery service Gorillas by Mother offshoot The Or – but at least it’s trying to differentiate Gorillas from all the others by ...

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Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon

Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies ...

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Publicis surges into 2022 with 10.5% Q1 growth

Publicis Groupe has continued the good work of 2021 into 2022 with Q1 net revenue of €2.8m, up 17.1%, and organic growth of 10.5%, in line with 2021. By region North America grew 8.1%, Europe 14.9%, Asia Pacific 14.4%, Middle ...

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New Zealand’s high-flying Special opens in London

Highly regarded New Zealand agency Special is opening in London, headed by former Havas MD Jennifer Black. The agency was founded in New Zealand in 2008 and clients include include UberEats, Virgin, Smirnoff and Red Bull. Special has five other ...

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Virtue Worldwide ECD Europe Lukas Grossebner picks his Desert Island Ads

Lukas Grossebner is executive creative director Europe of Virtue Worldwide, the Vice-owned ad agency. Before joining Virtue he was ECD of Accenture Interactive In my opinion, an ad should be three things: well written, gripping, and born from a simple ...

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Leagas Delaney wins Bosch global brand purpose brief

Leagas Delaney has won a major pitch to work with Bosch Home Appliances – part of the BSH Group – to create an integrated creative campaign and platform highlighting the company’s purpose and values. Working with the Bosch global brand ...

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Droga5 takes us for new trip into Meta’s mysterious verse

Facebook (Meta as it now is) is giving the metaverse its best shot, as is agency Droga5 New York. Here’s a newish one, with a plug for personalized ads – so that’s the cunning plot! Well there’d better be one ...

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