WPP buys A1 firm Satalia for Wunderman Thompson

WPP has bought Satalia which it describes as a “global leader in enterprise AI (artificial intelligence) and one of the UK’s fastest-growing tech companies.” Satalia clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever. Alongside its Alongside its ...

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MAA Ad of the Week: adam&eveDDB for International Paralympics

Has to be this one: yes, it’s a great brief with loads of guaranteed global airtime for a cause that everyone surely supports. But moving away from the predicted “more brave heroes” schtick is a brave move from the agency ...

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Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale

Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in ...

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Samsung breaks with boring ad past with W+K Amsterdam extravaganza

A while back we accused Samsung of producing boring, cliche-ridden advertising, specifically its Olympics effort. It would be nice to think they were listening but, more likely, someone had the same insight when they commissioned this extravaganza from Wieden+Kennedy Amsterdam. ...

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Adam&eveDDB’s campaign for the Paralympics celebrates the “wonderfully ordinary”

It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for ...

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