Talon: realising our AdTech investment in Out of Home

As Talon Outdoor’s AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon’s CTO – outlines the four-point plan that has delivered transformational and intuitive technology solutions. The job of a CTO (T=Transformation) ...

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IPA Bellwether shows marketers uncertain about the future

Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute of Practitioners in Advertising’s latest Bellwether Report shows that growth in the first quarter (8.7 per cent) was only temporary, ...

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The new Mini Electric comes with a money-back guarantee

You can’t get hold of the new Mini Electric until next March, but The Brooklyn Brothers has started on the advertising campaign already, with digital and out-of-home ads that sell the feel good factor of owning an electric car. Mini ...

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We Are Pi wins global brand and strategy for Intersport

Dutch agency We Are Pi has been awarded the global account for France-based retailer, Intersport — which claims to be the world’s biggest sports retailer — without a pitch. We Are Pi claims to be working on a global ad ...

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Subway crashes its own party in Above+Beyond debut

Subway has abandoned the calm waters (mostly) of McCann in the UK for independent life at Above+Beyond, a coup for the agency. Its first job is to plug lots more ingredient choices as you build your own sandwich. But the ...

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