One of the UK’s biggest ad accounts is potentially in play as Czech operator Allwyn (formerly Sazka but handily renamed) has been chosen as the preferred bidder for the National Lottery, currently run by Camelot. Camelot’s contract expires in 2024. ...
Read More »Creature London wins Atom Bank’s creative and strategy ahead of IPO
Atom Bank has appointed independent advertising agency Creature as its lead strategic and creative agency, without a pitch. The mobile-first bank, which launched in 2013 and broke even for the first time in 2021, is heading for an IPO and ...
Read More »Brands pull out of Russia, but will they step up for Ukraine?
Companies — including WPP and now IPG as well as retailers and fast food giants — are pulling out of Russia (plus the UK bans all exports of luxury goods to the country and the EU expected to follow suit) ...
Read More »Coca-Cola challenges the ‘win at all cost mentality’ in new Powerade ad with Simone Biles and Tom Daley
This is like a high energy version of a “Take a break” Kit Kat campaign. The pulling power of Publicis Italy and Mexico, together with Leo Burnett Chicago and Digitas New York, has pulled in some top athletes for a ...
Read More »Screwfix is ‘the choice of champions’ in Chime360 campaign
We all feel a little bit heroic when we’ve fixed something, which is why this campaign by Chime360 gets away with its “Flashdance” meets “Superman” take on DIY. Screwfix is owned by Kingfisher, which has also done good creative work ...
Read More »Anomaly delivers again, this time for Diet Coke
It’s business as usual it seems for Coca-Cola these days (which not everybody’s happy with) but it’s nice to see an old-style Coke ad – ‘Love what you love’ this time for Diet Coke by Anomaly US. Anomaly, now part ...
Read More »Now Interpublic suspends operations in Russia
Interpublic (IPG) has finally decided enough is enough in Ukraine, suspending its business operations in invader Russia, where it has around 200 people. They’ll be paid for six months. CEO Philippe Krakowsky (left) said in a memo: “Essentially, we hoped ...
Read More »Ukraine: please support our MAA/Red Cross appeal
Most of us are showing our support for the relief and humanitarian efforts in Ukraine although some of the ad holding companies (with the notable exception of WPP) are still sitting on their well-upholstered bottoms when it comes to terminating ...
Read More »Ukraine: why are adland’s dogs still refusing to bark?
Reports abound over the disquiet felt by ad holding group staffers at the way their elders, supposed betters and owners are sitting on their hands over doing business in Ukraine invader Russia. With the notable exception of WPP which has, ...
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