Neuro-Insight: this year’s Xmas ads story – separate but together with a dash of optimism

By Shazia Ginai With the possibility of big family gatherings being off limits this December, brands have already started dropping their Christmas adverts like snowflakes to spread some festive spirits and mood to locked down Britain. However this context comes ...

Read More »

Burberry is singin’ in the rain and flying through the streets

This year has been such am emotional rollercoaster, do we really need Christmas ads to tug on our weary heartstrings? Burberry leaves well alone with this fearless, joyful dance routine directed by MegaForce, of Nike’s “Nothing beats a Londoner” fame, ...

Read More »

What’s an ampersand (&) between friends at Christmas?

Do agencies give each other prezzies at this time of year? We hacks used to get a few, including the odd vinous bottle although that, alas, seems off the menu in these woke times. US agency (now called) by The ...

Read More »

McDonald’s tunes into a winner in the Xmas music stakes

Christmas ads this year look set to be a battle of the animators (hardly surprising in a lockdown) and music. McDonald’s’ Christmas effort from Leo Burnett, with some smart animation from Passion Pictures and post production from Framestore, leans heavily ...

Read More »