This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that ...
Read More »The Gate tipped to win AA account
Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. If so it’s quite a coup for the Gate, especially so as the competition included New Commercial Arts ...
Read More »IPG Mediabrands teams with Scope3 in new emissions drive
Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting. It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon ...
Read More »Forget Qatar: Frito-Lay stokes controversy around 2026 World Cup with help from David Beckham
With Qatar posing a problem for advertisers, PepsiCo’s Frito-Lay seems to have leapfrogged 2022 and landed in the next World Cup, due to be held in the US and West Indies in June 2026. This spot makes light of the ...
Read More »McDonald’s goes for World Cup without the football
McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not directly football-related, is clearly timed for it. There are even chaps in traditional Arab dress. From Wieden+Kennedy New York. Supposedly ...
Read More »BMB tries to align football and charity for FairShare
More World Cup, this time it’s London agency BMB raising money for food waste charity Fairshare (it’s against it) with another football anthem, this time focussing on England keeper Jordan Pickford, a player who fills even his supporters with trepidation ...
Read More »Gatorade and Adidas: whatever you say about the World Cup it’s certainly Messi
Is football in danger of overstaying (and over-pricing) its welcome? The Qatar World Cup has divided opinion, to put it mildly, with most people accepting Qatar was chosen in a money-soaked fix. But if you’re a sports or sport-related brand ...
Read More »Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re certainly not out. Sorrell says third quarter like-for-like gross profit (not actual profit) rose 29% to nearly £250m although real ...
Read More »Waitrose is beginning to look a bit more like Waitrose in adam&eve Christmas contender
Hasn’t been the greatest of years for Waitrose, a disastrous app-driven loyalty scheme that had about the same effect on Waitrose customers as the mini-budget budget had on financial markets and gaps on the shelves thanks to another whizz bang ...
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