Standing up for creativity needs more buy-in from the paymasters if it’s going to work

I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for creativity” the magazine says, flagging “a shared commitment by our journalists around the world to champion creativity and hold the ...

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Burger King’s Proud Whopper fails on technicalities

This ad from Burger King Austria celebrating LGBTQ+ community Pride misfired somewhat, with some tweeters surmising it was a play on the ins and outs of gay sex (two tops, two bottoms – you have to look carefully.) Agency Jung ...

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Mathilde Lançon of BETC: my Top Tips for Cannes

Top Tips for Cannes Change The Ref – The Lost Class For me, it’s the masterpiece of the year. This campaign managed to create some conversation about a major society issue in the US all while creating emotion without being ...

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McCann “de-ages” Messi for Mastercard

Lionel Messi must have appeared in more ads over the past ten years than just about anyone else despite having no obvious ability in the communications stakes. But when you’re the best known footballer on the planet who cares? Mastercard ...

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Back to the 1970s? There were some compensations…

“Why is nothing working in broken Britain?” asked the Sunday Times’ News Review at the weekend, rehearsing a litany of collapsed customer services (yes, it’s you airlines), rising prices, threatened nationwide strikes, NHS backlogs and much else in what it ...

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Advertising Association and DIT wave export flag at Cannes

The UK is waving the flag for advertising exports Cannes Lions with a trade mission from the Department of International Trade (DIT) in partnership with an industry coalition including the Advertising Producers Association (APA), Clear Channel, Channel 4, Framestore, M&C ...

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Bud Light in agency search for past glories

Say what you like about Bud Light – and our friend Adscammer George Parker often does – but its a mega-brand and hence a feather in the cap for the agency. Wieden+Kennedy has worked on the US account since 2015 ...

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Creature London CCO Ben Middleton: my Top Tips for Cannes

Hello, My names Ben and I’m the CCO and founder of a Creative agency called Creature. I lost my faith in awards juries a long long time ago, so I’ve picked out three bits of work that I think should ...

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