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“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable gamer to make sense of adam&eveDDB’s launch film for EA Sports’ FIFA 22. Now with “hypermotion” which seems to mean ...

A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are executed, the inconvenient truth that children still see and hear so many of them. I do, however, like the new ...

Pandora, the Danish jewellery brand, appointed Anomaly to its global account in December 2020, and its first work focuses on the revamped ME line, targeting Gen Z with a whole tribe of influencers, some of whom you may have heard ...

As one who doesn’t use Facebook at all it’s sometimes bewildering to discover the amount of ire it provokes – isn’t it just supposed to connect people who want to share not very interesting aspects of their lives? A threat ...

Big media reviews seem to happen almost daily these days but AB InBev’s global review is worth noting: it spends around $5bn on advertising including some of the drinks world’s most famous brands. The review is supposed to conclude in ...

Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher trying to re-connect with his students post-pandemic on a 3,000 mile road trip. It takes him to Philadelphia, where George ...

This new campaign for Starling Bank isn’t afraid to raise expectations about for what a bank can do for you. Wonderhood Studios’ ad shows a woman, bored of queueing at her old bank, who sees the light and rises up ...

Here’s another germ of an idea – actually rather more than that – from New Commercial Arts in its debut for Habitat, part of the Sainsbury’s empire. In that inquisitive way the agency has it’s looked into the word ‘habitat’ ...

Online retailer Very is first out of the blocks with this season’s Christmas ads – only 85 days to go it reminds us, that’s nearly a quarter of a year. So Very and agency Grey are inviting us to “start ...