Louis Vuitton goes full bonkers luxury for Christmas 2022

This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that ...

Read More »

The Gate tipped to win AA account

Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. If so it’s quite a coup for the Gate, especially so as the competition included New Commercial Arts ...

Read More »

IPG Mediabrands teams with Scope3 in new emissions drive

Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting. It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon ...

Read More »

McDonald’s goes for World Cup without the football

McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not directly football-related, is clearly timed for it. There are even chaps in traditional Arab dress. From Wieden+Kennedy New York. Supposedly ...

Read More »

BMB tries to align football and charity for FairShare

More World Cup, this time it’s London agency BMB raising money for food waste charity Fairshare (it’s against it) with another football anthem, this time focussing on England keeper Jordan Pickford, a player who fills even his supporters with trepidation ...

Read More »

Sorrell’s S4 Capital bounces back although question marks remain

S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re certainly not out. Sorrell says third quarter like-for-like gross profit (not actual profit) rose 29% to nearly £250m although real ...

Read More »