4Creative aims for the moon with disability cast

Astronauts all over the place this week on the 50th anniversary of the Apollo 11 moon landing. Channel 4 has been running a Moon Landing Live series and it culminates in a programme on Saturday. So 4Creative has produced a ...

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Montezuma picks St Luke’s as first agency

St Luke’s has won upmarket British chocolate brand Montezuma’s without a pitch following an agency search carried out by the client. Founded in 2000 Montezuma’s now has a growing network of shops including Brighton, Kingston, Chichester, Winchester and Spitalfields in ...

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Talon: realising our AdTech investment in Out of Home

As Talon Outdoor’s AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon’s CTO – outlines the four-point plan that has delivered transformational and intuitive technology solutions. The job of a CTO (T=Transformation) ...

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IPA Bellwether shows marketers uncertain about the future

Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute of Practitioners in Advertising’s latest Bellwether Report shows that growth in the first quarter (8.7 per cent) was only temporary, ...

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The new Mini Electric comes with a money-back guarantee

You can’t get hold of the new Mini Electric until next March, but The Brooklyn Brothers has started on the advertising campaign already, with digital and out-of-home ads that sell the feel good factor of owning an electric car. Mini ...

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