Hendrick’s turns bus shelters into smell of summer

More sustainability (see Desert Island Ads): this time for Hendrick’s Gin on UK bus shelters adorned with cucumbers and roses so you can smell Hendrick’s’ cucumber and rose aroma. Plus you can press a doorbell – ‘Press for the Peculiar’ ...

Read More »

Karmarama bolsters creative team with new ECDs

Accenture Interactive’s Karmarama has hired Vix Jagger and Pablo González de la Peña (below) as joint ECDs. Jagger was a creative director at Anomaly London, Gonzales a creative director and head of art at BBH. The two worked together four ...

Read More »

Publicis, Omnicom and IPG bounce back strongly in Q2

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. ...

Read More »

New French ad calls out – ads

Three out of five French consumers think brands make insincere claims about supposed purpose in their ads according to a survey by BVA for Paris ad agency Babel. So Babel, with directors Emma + Elliot from production company Birth has ...

Read More »

Post-pandemic creativity: McDonald’s and Virgin Hotels

McDonald’s, in the UK anyway, isn’t having any of that post-lockdown “it’s all business as usual” nonsense, sticking with ‘Fancy a McDonald’s’ from Leo Burnett, depicted as a private, somewhat intimate pleasure. Not a big Mac as we know it ...

Read More »

VCCP wins Pret A Manger global business

There’s something relentless about VCCP and it’s just snaffled yet another account: Pret A Manger’s global “omnichannel” business. Omnichannel meaning the coffee/sandwich shop’s move into areas like takeaways and a new coffee app, global meaning nascent businesses in France and ...

Read More »