Does FIFA 22 actually leave the real game behind?

“You have to be in it to win it” they used to say. Maybe you have to be a knowledgeable gamer to make sense of adam&eveDDB’s launch film for EA Sports’ FIFA 22. Now with “hypermotion” which seems to mean ...

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Laurence Green: a winning gamble from Ladbrokes

A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are executed, the inconvenient truth that children still see and hear so many of them. I do, however, like the new ...

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AB InBev global media pitch is big challenge for Dentsu

Big media reviews seem to happen almost daily these days but AB InBev’s global review is worth noting: it spends around $5bn on advertising including some of the drinks world’s most famous brands. The review is supposed to conclude in ...

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Post-pandemic creativity: Hyundai’s healing road trip

Hyundai in the US is trying to “humanize” the brand, to which end agency Innocean is following a history teacher trying to re-connect with his students post-pandemic on a 3,000 mile road trip. It takes him to Philadelphia, where George ...

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Wonderhood Studios takes Starling Bank through the roof

This new campaign for Starling Bank isn’t afraid to raise expectations about for what a bank can do for you. Wonderhood Studios’ ad shows a woman, bored of queueing at her old bank, who sees the light and rises up ...

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New Commercial Arts debuts for Sainsbury’s Habitat

Here’s another germ of an idea – actually rather more than that – from New Commercial Arts in its debut for Habitat, part of the Sainsbury’s empire. In that inquisitive way the agency has it’s looked into the word ‘habitat’ ...

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Very kicks off Christmas with non-event from Grey

Online retailer Very is first out of the blocks with this season’s Christmas ads – only 85 days to go it reminds us, that’s nearly a quarter of a year. So Very and agency Grey are inviting us to “start ...

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