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Mars, which had previously cut and sliced its media across the world, has consolidated everything into WPP’s MediaCom, the biggest win so far for the new regime headed by Mark Read at WPP. Mars is reported to spend $1.8bn (£1.4bn) ...

Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ...

It might seem like Ikea and its products are everywhere, but until today, India has had to manage without Swedish flatpack furniture. The concept is so new, in fact, that Ikea has hired an in-house team to assemble furniture for ...

Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark Horses’ clients include Nissan, Wiggle, Just Eat, Peloton and Southampton FC. With the Premiership starting tomorrow (August 10) chief coaching ...

Funny or not? California fast food chain Jack in the Box is plugging its teriyaki bowls with Jack himself inviting female staff to “feel his bowls.” A straight red card in the #MeToo era surely? Things pick up when the ...

AMV BBDO is back with the latest in its series for Tena Men incontinence kit, featuring one Stirling Gravitas, a Trump-like figure in his all-encompassing self knowledge. When this started a few years ago maybe it was trying a bit ...

The Advertising Standards Authority has banned ads by KFC and Kellogg’s for targeting children with products that are high in fat, salt and sugar. A commercial for Coco Pops Granola featuring a cartoon monkey and a hyena getting excited by ...

Unilever’s Sunlight, once a soap (invented in 1884) is now a range of laundry products is now Africa’s second largest FMCG brand after Coca-Cola it seems. So winning the brand across Africa after a competitive pitch is a welcome coup ...

Adidas is for “creators,” or do it’s been telling us for the last couple of years. In one instance by showing dozens of its star sports properties (and David Beckham) sitting around looking all, well, creative. But now it’s decided ...