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This Christmas, most brands are bending over backwards to avoid looking like they are promoting consumerism. It’s surprisingly easy for retailers to skirt around the issue of flogging stuff, but for luxury brands there’s no point hiding the fact that ...

Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. If so it’s quite a coup for the Gate, especially so as the competition included New Commercial Arts ...

Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting. It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon ...

With Qatar posing a problem for advertisers, PepsiCo’s Frito-Lay seems to have leapfrogged 2022 and landed in the next World Cup, due to be held in the US and West Indies in June 2026. This spot makes light of the ...

McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not directly football-related, is clearly timed for it. There are even chaps in traditional Arab dress. From Wieden+Kennedy New York. Supposedly ...

More World Cup, this time it’s London agency BMB raising money for food waste charity Fairshare (it’s against it) with another football anthem, this time focussing on England keeper Jordan Pickford, a player who fills even his supporters with trepidation ...

Is football in danger of overstaying (and over-pricing) its welcome? The Qatar World Cup has divided opinion, to put it mildly, with most people accepting Qatar was chosen in a money-soaked fix. But if you’re a sports or sport-related brand ...

S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re certainly not out. Sorrell says third quarter like-for-like gross profit (not actual profit) rose 29% to nearly £250m although real ...

Hasn’t been the greatest of years for Waitrose, a disastrous app-driven loyalty scheme that had about the same effect on Waitrose customers as the mini-budget budget had on financial markets and gaps on the shelves thanks to another whizz bang ...