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February is in the UK is either (relatively) mild but wet or sunny and freezing cold. How refreshing then to repair to the outback where it’s so hot that no-one is wearing clothes – well just their Bonds underwear. Apparently ...

Our 2017 video series aims to explore the role of creativity in OOH, the potential possibilities, and how it influences campaign effectiveness. In the first instalment, we explored the science behind creativity and proposed that for true advertising effectiveness you ...

Digital agency Feed has appointed former Havas Helia ECD and global digital creative director for Dove Steven Bennett-Day (left) as its first CCO. Feed, based in London’s Shoreditch also has offices in Berlin, Madrid, San Francisco and Manchester and is ...

On May 26 this year a major cat will be released amongst the feeding pigeons. It goes by the name of GDPR or the General Data Protection Regulation, and it applies EU wide including the UK. In a nutshell it ...

We keep hearing that ‘customer experience” – or CX as we’re now asked to call it – is where it’s at these days for agencies and, of course, consultancies. CX seems to mean most of what we used to call ...

Jaguar’s new E-Pace is its first “compact performance SUV” so don’t you go around calling it something else. But it’s a good-looking beast which is the theme of this rather winning film from agencySpark44. Had it been a woman traffic ...

WPP announces its preliminary results for 2017 on March 1, the last of the big holding companies to do so. No smoke signals yet about the numbers but two things will also attract attention: one is any clue as to ...

Omnicom – the owner of BBDO, DDB, TBWA and media operation OMG – has reported a mixed bag of results for 2017. Net income fell 27.4 per cent in Q4 to $254.4m from $350m the year before, which the company ...

AMV BBDO celebrated its 40th birthday in some style late last year (although it would have been nice if Omnicom boss John Wren or BBDO supremo Andrew Robertson could have made the party). A bit of an anticlimax and since ...