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Light beer never gripped the consumer consciousness in the UK in the same way as it did in the US. Over there, light beer ruled the market. Over here, it’s often just the last beer left in the fridge after ...

Is Accenture Interactive’s purchase of Droga5 a game-changer for both parties and the industry as a whole? David Droga (below, with Accenture interactive boss Brian Whipple) says he wants to take the ad business “by the scruff of the neck,” ...

Much of the best creativity (some would say just about all of it) is coming from tech companies these days. Why? They’ve got the budget and at the top end of the market a healthy business model. They’re also willing ...

Chris Hirst is global CEO of Havas Creative, so he’s got a thing or two to say about leadership. His preference is for the “No Bullsh*t” kind, which provides the title for his new book. The launch party at Havas’ ...

Did you know that Apple holds the patent for round pizza boxes? It does, they use them in its canteens. Anyway, they’re the inspiration for this Apple At Work ad showing how its products help a bunch of “underdogs” prepare ...

Aligning your brand with a specific social or cultural cause can be a powerful way to shape your message, connect with existing audiences on a deeper level, and even reach out to new audiences invested in the wider debate. The ...

Marketing group Williams Lea Tag (WLT), now owned by Advent International, is splitting itself in two: former printer Williams Lea which handles outsourced business processes for big companies under its new CEO Clare Hart and Tag which is an ad ...

Newly-merged WPP agency Wunderman Thomson has won what it needed to make its mark, Duracell’s global creative apart from North America (significant obviously) which is with Wieden+Kennedy. What’s more, Duracell (now owned by Berkshire Hathaway) has been positively fulsome about ...

We’ve been waiting for the big one from Accenture and here it is: Accenture Interactive is buying Droga5, the pioneering creative agency founded by David Droga, currently part-owned by Hollywood outfit WME. Accenture Interactive CEO Brian Whipple (left below with ...