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It’s a far cry from last year’s loveable Paddington ad, which had 6.9 million views on M&S’s YouTube channel alone. But popularity didn’t translate into sales, so for 2018 M&S has binned the blockbuster and created two unashamedly data-driven Christmas ...

Uber UK has appointed MullenLowe London to handle a 2019 driver recruitment campaign following a competitive pitch. The review was handled by Creativebrief. Uber head of UK Strategy, Irina Kondrashova says: “Behind the simplicity of the Uber experience lies a ...

We’ve got the Christmas ad winner already – and all because Clearcast, a company that acts as a broadcast ad regulator, in its wisdom banned it. It’s Iceland’s “the story of Rang-tang,’ an orangutang which invades a bedroom as nasty ...

News in last week’s Ad Age that that Procter & Gamble is reorganizing its management structure to get greater efficiencies from its semi-autonomous business units, almost made me choke on my breakfast beer. No matter how it reorganizes itself it ...

Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can live on OOH screens. Pushing brands’ creative boundaries to enable social video to thrive on another platform is the basis ...

You can imagine the reaction of Sainsbury’s and agency Wieden+Kennedy when they saw the John Lewis/Waitrose & Partners relaunch ad in the summer featuring a school play. They’d embarked on a nationwide search for kids singing to their mums at ...

There’s less than two weeks to go until the newest creative festival launches in London and More About Advertising is pleased to be media partnering with the event run by industry network Creativepool. The two-day event – Connect: London 2018 ...

Mother caused an outrage with its first ad for KFC, which upset people by reminding them that KFC’s hot wings and popcorn chicken come from actual birds. The Advertising Standards Authority threw out 480 complaints against the “Whole Chicken” ad ...

Why don’t we ever like Vodafone ads? Over the years a succession of capable marketing execs and top of the range agencies have had a crack at it and the ads are always – well, not on a par with ...