Davina McCall’s Channel 4 documentary series has been a catalyst for many high profile women to talk about the menopause, putting this previously taboo topic much higher up the news agenda. Just as McCall’s latest show goes on air, Tena ...
Read More »B&Q flips a house over in Uncommon’s ‘Change. Made Easier’
Uncommon Creative Studios built a 24-ton, six-storey high rotating set for its latest B&Q ad; then they flipped it right over to demonstrate how easy it is to change things up, thanks to B&Q. The “change” storyline revolves around a ...
Read More »MAA Ad of the Week: Club Brugge by Mutant
Football has become an (arguably) unpleasant showcase for all sorts of people and entities you’d rather not have dominating the so-called beautiful game. Saudi Arabia and Newcastle are the latest to take advantage of this blazing opportunity for ‘sportswashing.’ Big ...
Read More »IPG follows rivals with strong Q1 2022 – now investors will seek better long term growth
Interpublic (IPG) has more than matched its peer ad holding companies with net revenue of $2.23 billion, up 9.8% from 2021 with organic net revenue growth of 11.5%. Organic revenue increases among the big five (WPP, Omnicom, IPG and Publicis ...
Read More »Brands in the front line over Ukraine
Brands are in the front line everywhere these days it seems and this installation – officially sanctioned presumably – has appeared in St Petersburg,. using the logos of companies who’ve pulled out of Russia over the invasion of Ukraine. Spelling ...
Read More »Katie Elliott is Mother London’s first MD since 2016
Mother London has promoted its head of new business to managing director. Katie Elliott is the first person to take on the role since Sara Tate stepped down in 2016, and only the second person ever to be MD at ...
Read More »VCCP launches digital CX agency Bernadette, starting in UK
It’s been a busy time for VCCP, launching new divisions to wrap up distinct offerings for clients around the preoccupations of the day. The latest is a digital customer experience agency called Bernadette, named after the girl in their “girl ...
Read More »Dove challenges beauty influencers with #DetoxYourFeed
Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...
Read More »Samsung under fire for ‘tone deaf’ ad showing lone woman jogger at 2am
A new Samsung ad by Ogilvy New York has been criticised by women’s running groups and campaigners for showing a woman getting up at 2am to go running alone through the streets of a city, wearing her Samsung headphones. Reclaim ...
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