B&Q flips a house over in Uncommon’s ‘Change. Made Easier’

Uncommon Creative Studios built a 24-ton, six-storey high rotating set for its latest B&Q ad; then they flipped it right over to demonstrate how easy it is to change things up, thanks to B&Q. The “change” storyline revolves around a ...

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MAA Ad of the Week: Club Brugge by Mutant

Football has become an (arguably) unpleasant showcase for all sorts of people and entities you’d rather not have dominating the so-called beautiful game. Saudi Arabia and Newcastle are the latest to take advantage of this blazing opportunity for ‘sportswashing.’ Big ...

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Brands in the front line over Ukraine

Brands are in the front line everywhere these days it seems and this installation – officially sanctioned presumably – has appeared in St Petersburg,. using the logos of companies who’ve pulled out of Russia over the invasion of Ukraine. Spelling ...

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Katie Elliott is Mother London’s first MD since 2016

Mother London has promoted its head of new business to managing director. Katie Elliott is the first person to take on the role since Sara Tate stepped down in 2016, and only the second person ever to be MD at ...

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VCCP launches digital CX agency Bernadette, starting in UK

It’s been a busy time for VCCP, launching new divisions to wrap up distinct offerings for clients around the preoccupations of the day. The latest is a digital customer experience agency called Bernadette, named after the girl in their “girl ...

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Dove challenges beauty influencers with #DetoxYourFeed

Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...

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