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Games maker Wargaming is pitching to gamers of more mature years with its new World of Tanks campaign from MullenLowe, claiming it’s where ‘fast thinking beats fast reactions.’ So we have such a gamer (he’s not that old) being beaten ...

By Archie Heaton A big part of the ad industry’s job is to understand what people think, to have our finger on the pulse. This is, to a large extent, what brands pay us for; to translate what consumers are ...

Say what you like about Cannes, it has a powerful ability to make careers for advertising creatives: like an appearance on Love Island, a Grand Prix can elevate you to celebrity status overnight. And when everybody wants a piece of ...

United Rentals offers equipment hire and all the new digital bells and whistles in the US (don’t stop reading!) and in Droga5’s debut campaign it’s highlighting the way this heavy stuff gets left around when UR offers a better way. ...

Agencies are busily appointing CMOs, some on a global basis, just at a time when clients seem to be getting rid of them. Omnicom’s BBDO has appointed New York CSO Crystal Rix (below) to the global post (she’s keeping her ...

Interpublic continues to lead the holding company pack in terms of both organic growth and financials although it slowed a little in the second quarter of 2019. Q2 organic growth was three per cent (4.6 per cent for the half ...

It was only a matter of time before WPP CEO Mark Read turned his attention to giant (although not as giant as it was) media operation GroupM. And he’s done so in a pretty dramatic way, replacing CEO Kelly Clark ...

Johannes Leonardo got off to a good start with its mea culpa for emissions-emitting VW in North America. Not sure about this one though, harking back to the moon landing to promote (new) VW’s various investments and good works. For ...

Independent design agency Free The Birds is running a new global campaign for upscale Davidoff cigars – presumably you still can in some places – emphasising the provenance of three new stronger flavours – ‘Taste The Elements’ – featuring cigars ...