IPA/Thinkbox report shows good ads on TV sell more stuff

Well it would wouldn’t it? After all the UK’s IPA (Institute of Practitioners in Advertising) and ITV marketing body Thinkbox would rather like research to say this so would have taken every legitimate means of ensuring their new survey did. ...

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More digital wars as WPP backs Razorfish execs in new agency

WPP and Publicis Groupe have been fighting a bitter battle to take the lead in the digital agency sector, with Publicis’ acquisition of Razorfish from Microsoft for $530m last year seen as a great, maybe game-winning coup. Now WPP boss ...

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Is it time to give marketing back to ad agencies?

Kellogg’s UK marketing director Kevin Brennan seemed to be suggesting it wouldn’t be such a bad idea in his recent speech to the Media 360 conference. “In the 1970s JWT and Leo Burnett were basically our marketing department,” he observed ...

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Is Brand Republic planning a Murdoch-style pay wall?

Well we only ask because the Haymarket Publishing-owned free advertising, marketing and media website is undergoing a revamp and, as a key part of this, is also planning to get all readers to register. This is usually a prelude to ...

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COI beats cutbacks with first quarter poster bonanza

Those naughty people at the Central Office of Information, the UK government’s advertising body, got their retaliation in first in the first quarter of 2010, spending £8m on posters, way ahead of the next biggest spenders McDonalds and Sky which ...

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Will Hyundai get its money back for ITV World Cup howler?

Those people watching ITV’s transmission of the England v USA World Cup match in high definition on Saturday (1.5m out of 15m at the time) would have been unpleasantly surprised to see the hapless broadcaster cut to a Hyundai ad ...

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Has Ultimo boss boobed over Kelly Brook contract

Holding a contract from bra firm Ultimo is a precarious business and now starlet Kelly Brook might be on her way having, apparently, breached her contract by agreeing to pose nude for Playboy and topless for Loaded. Kelly, who was ...

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BP needs a rebrand – what about Anglo-Iranian?

Because BP, the most vilified company on earth, was once the Anglo-Iranian Oil Company during which period it acted as an unofficial arm of the British government, helping to engineer a coup in Iran in the 1950s which brought the ...

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