Cadbury’s ostrich takes to the skies courtesy of Saatchi Johannesburg

There’s no holding back Cadbury (Kraft or no Kraft) and its Glass and a Half production team at Saatchi & Saatchi. Its latest opus comes all the way from Saatchi Johannesburg and features an intrepid ostrich taking to the air ...

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Poundland sends profits soaring by winning over the middle classes

Two interesting trends emerged today when Poundland, the discount store group that sells over 3,000 items for £1 each, produced spectacular results — pre-tax profits up from £8.6 million to £19.8 million, with sales rising by 28.9 per cent to ...

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Media buyers demand subscriber figures from Murdoch

As reports suggest the News of the World will erect a paywall in October, followed by the Sun, there are ominous rumblings from the media buying fraternity about News International’s worth as a digital brand, now that its unique users ...

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TV revenue forecasts could be good news for the UK economy

Good news for the TV advertising market with forecasts coming through for a strong final quarter, including an eight per cent revenue rise predicted for October. best antivirus software for windows Although the market has grown strongly through the year, ...

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Is Asda in a sales trough?

More problems for Asda today as it reports a 0.4 per cent drop in like for like sales for the second quarter, the second period its sales have dropped. Add to that Kantar Worldpanel’s figures which show a slump in ...

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Fosters to put British comedy shows online

Lager brand Fosters is to make a bold move into branded entertainment by reviving a series of classic British comedies and broadcasting them online through its website. It’s a dangerous initiative but probably a good idea for the Australian brand ...

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Tony Blair's donation is a PR blunder

It must have seemed a bright idea at the time but it’s hardly surprising that Tony Blair’s decision to hand the £4.6 million advance and any profits from his autobiography to the Royal British Legion has attracted more criticism than ...

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