Fosters to put British comedy shows online

Lager brand Fosters is to make a bold move into branded entertainment by reviving a series of classic British comedies and broadcasting them online through its website. It’s a dangerous initiative but probably a good idea for the Australian brand ...

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Tony Blair's donation is a PR blunder

It must have seemed a bright idea at the time but it’s hardly surprising that Tony Blair’s decision to hand the £4.6 million advance and any profits from his autobiography to the Royal British Legion has attracted more criticism than ...

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Will Murdoch's digital paper make a pioneering profit?

In his latest attempt to make digital news content pay, Rupert Murdoch is launching a new digital paper in the US, geared specifically to younger readers and available on outlets like the iPad and mobile phones. While making any kind ...

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Who needs ad agencies? Unilever goes it alone with Peperami commercial

Unilever in the UK has chosen to use so-called ‘crowd-sourcing’ for its new commercial for the Peperami snack brand, putting the brief out to open competition and choosing a script by ad execs Kevin Baldwin and Rowland Davies. Baldwin and ...

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Win for Google as Android becomes US smartphone leader, Apple hit by iAds delays

We should qualify this a bit, phones using Google’s Android operating system now account for 17.2 per cent of the US smartphone market but they’re not all Google phones, Motorola and Sony Ericsson (recently also-rans in the smartphone business) have ...

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BT’s £30m pay-TV football bid is crushed by Sky

The UK’s BT, formerly the monopoly phone provider British Telecom, has been trying to build its pay-TV business for years and looked like it had scored a rare winner against market leader Sky when it persuaded industry regulator Ofcom to ...

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Facebook blasts through $1bn ad barrier, MySpace left trailing

The mighty Facebook is set to blast through the $1bn ad barrier this year with researcher eMarketer predicting ad revenue of $1.38bn, way ahead of News Corporation’s struggling MySpace on $347m. Next year Facebook should exceed Yahoo’s $1.6bn while MySpace ...

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