PABLO DEL CAMPO: Why creativity matters to Argentinian advertisers – and consumers

Pablo del Campo is CEO and executive creative director of award-winning Del Campo Nazca Saatchi & Saatchi in Buenos Aires, Argentina. He’s the first of a number of distinguished columnists joining moreaboutadvertising and here he describes why creativity is blossoming ...

Read More »

More bad news for Andrew Gowers as BP looks for PR supremo

PR has proved to be something of a vale of tears for former Financial Times editor Andrew Gowers. First he joined Lehman Brothers shortly before the US investment bank imploded in 2008 and then he took up the reins as ...

Read More »

Grey wins Sony Bravia international brief, so has Anomaly been fired?

Apparently not, according to Campaign, as Anomaly remains its ‘agency of record.’ But it’s not much good being one of those when a big juicy international campaign for Sony Bravia TVs goes to another agency. Anomaly only picked up Bravia ...

Read More »

Strange Brazilian ad law is the reason Talent is worth $220m to Publicis

Law No.4.680/65 dating from 1965 to be precise, which specifies that the agency that creates the ad must buy the media, that gross media commission must be between 15 and 20 per cent and that further trade discounts should be ...

Read More »

Costa coffee makes UK ad debut with a bit of the bard from Karmarama

Costa coffee, a chain of coffee shops owned by Whitbread, is one of the successes of the new, improved British high street. In my neck of the woods you even see people jogging home with a takeaway Costa; strange days ...

Read More »

Publicis Groupe snaps up 49 per cent of Brazilian ad group Talent

It must have been a nervous few weeks for Maurice Levy, the usually unruffled boss of Publicis Groupe, since his interest in buying Brazilian ad agency group Talent became public. Other potential bidders, chiefly Sir Martin Sorrell’s WPP, would have ...

Read More »