How do you get clients to pay the right price for ads?

A senior account man was on the way to an important new business pitch when his car gave up the ghost and stopped. He called the client to be told if he didn’t make the appointed time his agency would ...

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Chrysler f-word tweet is costly for New Media Strategies

Life should be good for Chrysler at the moment, basking in the glow of the ‘imported from America’ marketing campaign and the huge impact of the Eminem Super Bowl commercial from Wieden + Kennedy. But the prevailing joy stops short ...

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What does the next decade hold for Rupert Murdoch, 80 today?

Common wisdom says that media magnate Rupert Murdoch, 80 today, is tidying up his empire with retirement in mind, hence the bid to buy the 61 per cent of pay-TV broadcaster BSkyB his News Corporation doesn’t already own. And the ...

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Pornstar Ron Jeremy leads ranks of ‘bad boy’ celebrity endorsers

These days it seems that any celebrity endorser will do. Latest out of the block is pornstar Ron Jeremy, famed for exposing his generous endowment in over 1,000 porn films dating back to the 1970s. Ron has retired from the ...

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WPP’s Sorrell, Omnicom’s Wren and Interpublic’s Roth get together to talk about talent – and completely miss the point

Well there they all were at the 4As conference of advertisers and agencies in the US talking about ‘talent’ and why agencies no longer seem to be able to attract the brightest and the best. But it was all about ...

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