BBC downgrades marketing as Sharon Baylay heads for the exit

Not so long ago marketing was the big thing at the BBC, former Unilever marketer Andy Duncan became one of the grandest of fromages before setting off to run Channel 4 (he’s since moved to posh car dealer HR Owen) ...

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Interflora takes M&S to the European Court in dispute over Google ad links

There are many kinds of ambush marketing but in the dark world of search advertising some rather dastardly arts come into play. mac antivirus software Or so Interflora believes. The flower retailer is taking Marks and Spencer to the European ...

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Can Lions Gate’s Mad Men ride to the rescue of MGM’s James Bond?

They just might as Mad Men producer Lions Gate is offering to merge with stricken film studio MGM which is about to slide into bankruptcy. MGM’s most valuable franchise is James Bond but filming of the latest in the never-ending ...

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Apps get serious backing from the Sun, the FT and Keith Weed

Signs that apps are taking over the world are getting stronger every day as major publishers show how seriously they take the genre, with an accelerating stream of launches and success stories. News International has just launched a paid for ...

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Saatchis takes a beating in Australia at the hands of returning exiles

That’s Saatchi & Saatchi not M&C Saatchi, which is one of the agencies handing out the aforementioned beating. Saatchis (the Publicis-owned one) has been turfed from the Lion Nathan beer roster, losing Tooheys New to hot local agency BMF and ...

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Is the Murdoch Sky ownership row about media plurality or money?

The media in the UK are ganging up on Rupert Murdoch and his News Corporation empire in a bid to prevent News raising its stake in satellite pay-TV broadcaster Sky from its current 39.1 per cent to full ownership. Earlier ...

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Easyjet brand is worth £100m to Sir Stelios

£100m is what Easyjet founder Sir Stelios Haji-Ioannou might receive over the next ten years under the terms of an agreement that will pay him £3.95m next year, £4.95m the year after and 0.5 per cent of revenues thereafter for ...

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