Consumers seem to think the Old Spice pin-up isn’t an actor

Well so many have been talking to him and sending videos that the Old Spice system broke down. The ad for Procter & Gamble’s Old Spice Red Zone Body Wash featuring actor Isaiah Mustafa, won the top TV gong at ...

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Is Google finding life a little harder?

Well its latest quarterly results suggest it is, even though profits rose from $1.48n to $1.84bn its costs rose by a thumping 20 per cent. According to the pundits this suggests that the company is reverting to research and development ...

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Twitter marketing trials attract Disney and Coca-Cola

Twitter is cranking up its ad revenue and business sales generation efforts with the launch of @earlybird, a limited-time deals feed which provides time-sensitive offers from advertisers. Already it has signed up Disney, which is using @earlybird for a two-for-one ...

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BBH resigns Levi’s – divorce after a fraught separation

Bartle Bogle Hegarty has resigned Levi’s, one of its signature accounts, after 28 years. But crucially it hasn’t got any scripts through production since 2008, the year it also declined to repitch for the US business which went to Wieden ...

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BP tries to plug Florida gusher – not oil but advertising money

Florida governor Charlie Crist and state agency Visit Florida are demanding another $50m from stricken oil giant BP to persuade potential tourists that it’s business as usual on his state’s white beaches. But BP, which has coughed up $25m already, ...

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Gillette’s Fusion ProGlide Challenge uncorks YouTube mayhem

Gillette is offering free razors to people in the US who register for its Gillette Fusion ProGlide Challenge, the wheeze it’s using to launch an even more expensive Fusion razor. Handily it has its own channel on YouTube for the ...

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Does BBC 6 Music reprieve mean curtains for radio boss Tim Davie?

There’s a bit of an insurrection going on at the moment at BBC 6 Music, the ‘specialist’ music station that BBC bosses, chiefly director-general Mark Thompson and head of music and audio Tim Davie wanted to can as part of ...

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