Will DLKW work some magic for Lowe London?

Well Lowe London could certainly do with some, the agency has never recovered from founder Sir Frank Lowe’s fallout with the Interpublic board before the agency went through a string of pretty clueless CEOs and then, the final blow, Lowe ...

Read More »

Queen of the Net Mary Meeker predicts new online ad boom

That’s Morgan Stanley’s internet analyst Mary Meeker who told a conference in New York that online advertising is due for another huge boost based on figures showing that it takes just 13 per cent of US adspend although it accounts ...

Read More »

Apple and Google square up over iAd and AdMob

Apple boss Steve Jobs wants to keep Google and its recently-acquired AdMob mobile ads business off iPhones and iPads by banning them from its new iAds system due to launch in July. He says iAd will only take app ads ...

Read More »

Would Google bid for Premier League TV rights?

Might Google make a bid for the Premier League TV rights, the golden asset that has made BSkyB into the astonishing success it is today? That is the mischievous suggestion floated by the LoveFilm group’s digital officer Lesley MacKenzie at ...

Read More »

$60m iAd shows that Apple is finally a media owner

It’s been coming for ages of course but Apple is now a fully-fledged media owner with claimed orders of $60m (about half of US total mobile ad expenditure) for its iAd system, set to launch when the new iPhone 4 ...

Read More »

What a pants idea – ads on jockeys’ bottoms

But it might be coming to a racecourse near you, the horse racing panjandrums in Kentucky, home of the famous Derby, have just approved new regulations allowing sponsors to place their logos (and doubtless other messages besides in due course) ...

Read More »

Social networks overtake search engines – but only if you count YouTube

New research from Hitwise suggests that search engines are suffering from a lull in traffic this month as social networking overtakes them in terms of visits.  But the key question still is: are they making any money? Google has proved ...

Read More »

Waitrose Essentials wins Marketing Society top gong

Or Essential Waitrose as the company likes to call it but we’ll make do with Waitrose Essentials which describes the upmarket grocer’s value range more accurately. Quibbling aside it’s a well-deserved prize, Essentials helped to boost the company’s sales last ...

Read More »

Philip Clarke takes the reins at Tesco

International director Philip Clarke is to take over as CEO of Tesco from long-serving chief Sir Terry Leahy. Leahy is going to retire next year at 55, as much probably to create some room at the top as from any ...

Read More »