Who has the best agency brands, Omnicom or WPP? Or might it be Publicis?

Advertising is bouncing back with a vengeance from the depths of the recession as big corporates (clients) realise that there’s market share out there to be grabbed and they’d better do it before some young upstart (like Reckitt-Benckiser) takes their ...

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Can Easyjet's Stelios match Richard Branson's Virgin Active with easyGym?

Easyjet founder Sir Stelios Haji-Ioannou is making another attempt to build a worthwhile brand extension to his Easy brand with the launch of easyGym, a cut-price chain of gyms in the UK. With everyone predicting real pain for the economy ...

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Autoglass threatens to unload more terrible advertising on the UK

Worrying news out today that Autoglass, the company with those intensely irritating radio ads, is to double its marketing budget to £30 million with the aim of, in the words of its marketing director, “reaching superbrand status”. Anyone who listens ...

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Havas boosted by strong North America performance

Havas, fifth in the marcoms holding company stakes, produced a strong profit surge in the first half of 2010 on the back of a rebound in North America where it has been been engaged in some heavy restructuring. The French-owned ...

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Sony ups challenge to Apple with new music and video service

Sony is to announce a new internet-based music and video subscription service to run across all its devices including Playstations, Vaio computers, Blu-ray video players, Walkmans, Bravia TVs and Sony Ericsson mobiles. Millions of Sony consumers already access the internet ...

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