Murdoch's online subscribers aren't worth enough money, says research

Further research on the subject of paywalls casts another gloomy perspective on News International’s bold paywall experiment. According to Ben Evans of Enders Analysis, a newspaper paywall subscriber is worth between 25 to 33 per cent of a buyer of ...

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Has anyone in London got (any of) the Saatchi brothers’ pizazz?

It’s a bit much, after all, when advertising agencies escape from the ghetto of trade media for the first time in years only when two brothers who are well into their sixties (one of whom has retired from advertising if ...

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Rooney hoping to hang on to £7 million a year endorsement deals

Judging by initial reactions among the PR and sponsorship communities it looks as if Wayne Rooney’s endorsement deals are safe for the present, despite the lurid stories at the weekend alleging his prolonged involvement with a £1200 a night prostitute. ...

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