Now Arnold brings in Kryssy Bloch to manage all that new digital talent

More evidence has emerged of Arnold Worldwide’s attempt to reposition itself as a digital player with the hire of Kryssy Bloch from Ogilvy & Mather New York. The Boston-based agency, which is number two in the Havas empire to Euro ...

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Volkswagen does dark in Canada – and invites fans to join in the fun by making another commercial

This is interesting for two reasons: Volkswagen’s advertising is getting darker, gloomy sets and angst-ridden people sometimes (all a bit Weimar Republic you might say) and, despite all the gloom, it’s inviting fans to join the fun in this campaign ...

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We’ll spend £200m on acquisitions this year says Sorrell – so does this rule out Synovate and Aegis?

WPP CEO Sir Martin Sorrell has been chatting to Bloomberg Television and confirmed that his company will spend £200m on acquisitions this year (double its ‘usual’ £100m). £100m hasn’t been the norm for very long, in 2008 WPP spent £1.1bn ...

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Unilever chief Polman’s ambitious growth target means ad bonanza for agencies

It does if they’re represented in what Unilever CEO Paul Polman calls “white space” anyway, markets across the world where some Unilever brands are unavailable. Polman has told the Financial Times that he believes Unilever, now in a hotly contested ...

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Why do brand owners waste their precious advertising assets?

I have been very tempted to stick my chin out several times on a topic I always find curious and surprising; it’s when a major brand drops a famous creative asset for something different and not related to the past. ...

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