New internet TV service YouView ups stakes in free-to-air battle

One of the unsung heroes of the UK broadcasting market is Freeview, the free-to-air digital channel developed by the BBC under former director-general Greg Dyke. Now Freeview is being taken a step further with a consortium of broadcasters including the ...

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UBM leads UK magazine deal frenzy, Centaur to follow?

United Business Media, the trade publisher and owner of PR Newswire has agreed to buy US-based Canon Communications, a similar company, for $287m. Canon has a big trade show business alongside its magazines and UBM says it is particularly attracted ...

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US health lobby targets McDonald's with hard-hitting commercial

Burger chain McDonald’s is back in the firing line with the launch of a commercial in the US that shows an overweight, middle-aged man lying dead in a morgue holding a half-eaten hamburger while a woman weeps over the body. ...

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Coke still world’s biggest brand as BP drops out of Interbrand’s top 100

It’s hardly surprising that BP has taken a powder in the brand stakes following the Deepwater Horizon disaster but Interbrand’s new list of the top 100 brands which shows it dropping off the radar entirely won’t make BP marketers any ...

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Honey Monster returns with attitude and an eating problem

They do say that consumer brands are really the advertising rather than the product and the newish owners of Sugar Puffs in the UK (Big Bear which bought it from Quaker) have gone a stage further by trading as Honey ...

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Starcom says Asia Pacific will overtake North America ad spend by 2016

Or maybe 2017. One sometimes feels forecasts of ad expenditure could be produced by a cat and a calculator but a new one from Starcom and emarketer is interesting. It predicts global ad expenditure will rise from $465bn in 2009 ...

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