Goodbye Virgin Blue, hello Virgin Australia

Talking of branding (which we were) Sir Richard Branson’s Virgin Blue airline is rebranding as Virgin Australia, a move seemingly designed to give the budget brand a bit more pizazz. As ever the Branson storm troopers are the airline’s lubricious ...

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Apple knocks Google off top spot in BrandZ survey

Millward Brown’s Brandz survey tries to combine image and financial performance for its rankings so Apple has surged 84 per cent over the past year to knock Google off the top spot with a brand valuation of $153bn (its market ...

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New York Festivals awards top prizes to Wieden+Kennedy Amsterdam, Nike, BBDO and Leo Burnett Sydney

The New York Festivals International Ad Awards has concluded its deliberations and awarded Best Idea to Wieden+Kennedy Amsterdam for its ‘write the future’ Nike campaign for last year’s World Cup, advertiser of the year to the aforementioned Nike, network of ...

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Cricketer Freddie Flintoff scores for Morrisons

When UK supermarket Morrisons and agency DLKW Lowe signed up former England cricketer Andrew ‘Freddie’ Flintoff to front its advertising we questioned whether a sportsman as well-known for his off the pitch japes as heroic deeds on it was a ...

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