Marketing bonanza pays off for buoyant Marks & Spencer

The headline in this morning’s Financial Times may have reported that M&S chief (Marc Bolland) eyes tougher times ahead but, in fact, the bellwether UK retailer has reported buoyant sales in the quarter to October 2. Like for like food ...

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PABLO DEL CAMPO: Why creativity matters to Argentinian advertisers – and consumers

Pablo del Campo is CEO and executive creative director of award-winning Del Campo Nazca Saatchi & Saatchi in Buenos Aires, Argentina. He’s the first of a number of distinguished columnists joining moreaboutadvertising and here he describes why creativity is blossoming ...

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More bad news for Andrew Gowers as BP looks for PR supremo

PR has proved to be something of a vale of tears for former Financial Times editor Andrew Gowers. First he joined Lehman Brothers shortly before the US investment bank imploded in 2008 and then he took up the reins as ...

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Grey wins Sony Bravia international brief, so has Anomaly been fired?

Apparently not, according to Campaign, as Anomaly remains its ‘agency of record.’ But it’s not much good being one of those when a big juicy international campaign for Sony Bravia TVs goes to another agency. Anomaly only picked up Bravia ...

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