News Corporation signals retreat from China

News Corporation, owners of Fox, Sky and The Times, is signalling a retreat from its ambitious efforts to conquer China, agreeing to sell a majority stake in its three Chinese mainland channels to a new state-backed private equity fund China ...

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Interpublic and Lowe get early payback as DLKW wins Halfords

When Lowe owner Interpublic coughed up £28m for former Creston agency DLKW it looked like desperation; Lowe having slid a long, long way from the eminence it once enjoyed in London and elsewhere under founder Sir Frank Lowe. DLKW, while ...

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Heineken’s Dutch ‘walk-in fridge’ viral set for UK TV

Heineken’s famous ‘walk-in fridge’ viral (2.5m hits on YouTube) is set to become a UK TV ad, a further sign of the increasingly symbiotic relationship between the web and paid-for media. Web virals have become a neat new way not ...

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When will we see an Asian agency tiger challenge Omnicom and WPP?

WPP’s Sir Martin Sorrell said recently that China would account for about a third of worldwide advertising growth this year, no more than you would expect with economic growth in China slated to come in at just under ten per ...

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FCC comes down hard against Google Verizon internet plans

Nobody expected the US Federal Communications Commission to like the deal supposedly being cooked up by Google and US ISP Verizon to introduce a new class of internet; faster access which companies would pay for. But the FCC has responded ...

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Malaysian Group banks on Premier League referees

Commercial sports sponsorship is generally based on the principle that the sponsor gains something from being associated with the entity being sponsored. For example Rafa Nadal and Manchester United are both winners and exciting performers, admired by sports fans all ...

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