Apple and TBWA produce another campaign searching for an idea

We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs and TBWA Media Arts Lab head Lee Clow. Is current CEO Tim Cook (left) as ‘hands’ on as Jobs? Cook ...

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Touchdown for DirecTV’s rapping quarterbacks

Maybe American sports stars are better at multi-tasking but you can imagine the disaster this brief might have turned out to be in lots of other places. It features the footballing Manning family (two current NFL quarterbacks Eli and Peyton ...

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£70m Morrisons sticks with DLKW Lowe

They say it’s rarely worthwhile repitching for a piece of business but Interpublic-owned DLKW Lowe will be thankful that it did – as well as breathing a huge sigh of relief – with the news that it’s been reappointed by ...

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McCann produces family masterpiece for Subway

Here’s an absolutely fabulous ad for Subway from McCann London. Why’s it so great? ‘Cos it features my daughter Clare (fleetingly, I think she’s the one stroking the white horse) and, somewhere, her dressage horse Ted (stage name Santos W). ...

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Marmite lands in trouble over ‘Neglect’ ad

Hmm, dunno what to make of this. It’s a new Marmite ad (from A&E/DDB presumably) purporting to show ‘in danger’ jars of ‘love it or hate it’ Marmite being rescued and despatched to good homes. But it’s already attracted a ...

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