We don’t really know who’s in charge of marketing at Apple these days; ultimately it used to be Steve Jobs and TBWA Media Arts Lab head Lee Clow. Is current CEO Tim Cook (left) as ‘hands’ on as Jobs? Cook ...
Read More »Chelsea are certs for the Premier League according to new Bloomberg Sports research
Bloomberg has launched something called Bloomberg Sports and it’s secured quite a PR coup by using ts hyper-clever computers to predict the outcome of the new Premier League season. Here are its top ten with points tallies for top three ...
Read More »Touchdown for DirecTV’s rapping quarterbacks
Maybe American sports stars are better at multi-tasking but you can imagine the disaster this brief might have turned out to be in lots of other places. It features the footballing Manning family (two current NFL quarterbacks Eli and Peyton ...
Read More »WPP goes digital shopping again with Designercity in Hong Kong and UK TV business SecondSync
WPP is still the biggest western marcoms company operating in the China region, even after the PubliCom merger, and boss Sir Martin Sorrell (left) is still shopping busily for assets. It has just acquired a majority stake in yet another ...
Read More ȣ70m Morrisons sticks with DLKW Lowe
They say it’s rarely worthwhile repitching for a piece of business but Interpublic-owned DLKW Lowe will be thankful that it did – as well as breathing a huge sigh of relief – with the news that it’s been reappointed by ...
Read More »Havas and Dentsu weigh international tie-up
Post PubliCom merger ripples are still being felt all over the place and my spies in the Far East are busy speculating – over the clink of their properly made gin and tonics in the Raffles Hotel – that a ...
Read More »McCann produces family masterpiece for Subway
Here’s an absolutely fabulous ad for Subway from McCann London. Why’s it so great? ‘Cos it features my daughter Clare (fleetingly, I think she’s the one stroking the white horse) and, somewhere, her dressage horse Ted (stage name Santos W). ...
Read More »Marmite lands in trouble over ‘Neglect’ ad
Hmm, dunno what to make of this. It’s a new Marmite ad (from A&E/DDB presumably) purporting to show ‘in danger’ jars of ‘love it or hate it’ Marmite being rescued and despatched to good homes. But it’s already attracted a ...
Read More »Big global media wins show the way post-PubliCom merger WPP may choose to travel
On August 29 WPP boss Sir Martin Sorrell (left) will announce his company’s half-year results although it’s likely that most of the questions he fields will be about the Publicis/Omnicom merger that has suddenly confounded his strategy of being the ...
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