Wieden+Kennedy milks Cravendale to the max

Milk isn’t very exciting is it but Wieden+Kennedy London keeps extracting the maximum out of the stuff with its campaign for Arla’s Cravendale. First we had ‘cats with thumbs’ and now it asks the obvious but intriguing question; who first ...

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Why don’t the UK’s energy companies do what a retailer would do – lower their prices (or price increases)?

Centrica-owned British Gas is, we learn, planning to ‘ramp up‘ its marketing activity to try to counter the unpopularity it’s incurring for raising its gas prices by 18 per cent and electricity prices by 16 per cent despite making £270m ...

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Fiat 500 drives back into the US to Jailhouse Rock

Not very much of the Elvis Presley classic alas but the opening few bars herald the return of Fiat (the new owner of Chrysler of course) to the US market with its cute Fiat 500, its revamp of 1957’s iconic ...

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