Former Miles Calcraft Briginshaw Duffy execs Helen Calcraft, Danny Brooke-Taylor (creatives) and planner Andy Nairn (left, in the picture) are setting up a new, as yet unnamed agency. MCBD was backed by Canadian outfit Cossette and merged with digital agency ...
Read More »Edelman founder Daniel J. Edelman dies at 92
Daniel J. Edelman (left), who founded what is now the world’s largest PR firm back in 1952, has died aged 92. Edelman (as it now is) remains a private company, run by son Richard with various other family members in ...
Read More »CBS confirms plans to sell outdoor business outside the US – will WPP’s Kinetic be a buyer?
CBS CEO Leslie Moonves (pictured) has confirmed that he wants to offload its outdoor business outside the US (including the UK) while it plans to turn itself into a REIT, essentially a property investment company, in its home market. REITs ...
Read More »IKEA unveils winning campaigns from Mother London and Sweden’s Akestam Holst
Furniture and homeware giant IKEA seems to be having a good recession although its advertising arrangements seem a touch muddied. Bits of the account, like its catalogue, have found their way to McCann and its Swedish creative supremo Linus Karlsson, ...
Read More »IPA Bellwether survey paints a marginally less gloomy picture of UK marketing budgets in 2013
The quarterly IPA Bellwether Report into marketing budgets (or expected marketing budgets) assembled by Markit is all jolly useful but it’s been a bit of a non-event over the past couple of years – up a bit now and then ...
Read More »Have (some) Americans gone fucking mad? Here’s a new and nasty ad from the NRA
North America is the greatest place in the world: it’s got everything; genius people, wonderful ground-breaking businesses, the sort of scenery that makes you feel alive again. The United States has also got its constitution, a wonderful thing, but one ...
Read More »Ben Callner’s ‘Goat 4 Sale’ takes early lead in Doritos Super Bowl ad competition
Every year Doritos runs a ‘Crash the Superbowl’ competition to find two ads to run in the ad fest ($4m for thirty seconds this year apparently) and US film maker Ben Callner is one of the five finalists with ‘Goat ...
Read More »Dentsu boss Tim Andree sets out new China strategy
China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...
Read More »Global ad spending rises 4.3 per cent in third quarter of 2012 despite Europe problems
Recession, what recession? The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 per cent over Q3 2011, to $139 billion. This gain outpaced the ...
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