Great excitement in the papers today at the prospects of Apple overtaking Exxon as the largest public company in America, after its latest quarterly results are announced tonight. Much of this is hysteria since while its market capitalisation may be ...
Read More »More worries for Rooney sponsors as fall-out with Fergie points him towards Madrid
We’ve all been here before of course, back in 2004 the even more famous David Beckham fell out with Manchester United manager Sir Alex Ferguson and headed off to Real Madrid – and his global popularity didn’t seem to suffer ...
Read More »McCann’s banks on John Cleese for AA ad debut
Better safe than sorry they say and McCann-Erickson is certainly playing it safe by casting John Cleese (in his Clockwise rather than Fawlty Towers mode) for its first ad for UK breakdown service the AA (formerly Automobile Association). Clockwise was ...
Read More »UK government ad cutbacks could kill WPP’s M4C media agency at birth
WPP’s Sir Martin Sorrell is very keen on creating bespoke agencies to handle big bits of business but all too often these are confounded by what might be called ‘events.’ One such was his attempt three years ago to establish ...
Read More »Five things you didn’t know about advertising agencies: 1980s (1)
1/ The 1980s was the era when it looked as though ad agencies had taken over the world, not that they were trying to. Mostly this was due to the Brits, who saw themselves as the true inheritors of Bill ...
Read More »Does anyone, apart from agencies and media owners, really need the COI?
Because they might not have it very much longer. The UK cabinet office, which is in charge of the current ‘bonfire of the quangos’ as the coalition government culls public bodies it thinks are useless, has confirmed that the COI ...
Read More »Kit Kat’s 75 but the heavy lifting was done by Rowntree’s not Nestle
You can’t blame Nestle for basking in the glory of 75 years of Kit Kat chocolate biscuit bar production (it claims to sell nearly 18 billion ‘fingers’ a year) but Kit Kat was invented by UK firm Rowntree’s in York ...
Read More »Sky tells off journalists for claiming for bribes and fraud
They’re a touch sensitive in the News Corporation empire about misunderstandings involving alleged wrongdoing (former News of the World boss Andy Coulson is being pursued over phone hacking violations) and we have the estimable Popbitch newsletter to thank for the ...
Read More »Publicis Groupe wins Chilean miners sunglasses brand Oakley
And a few more besides as the French-owned agency group has won Italian sunglasses giant Luxottica whose brands include Oakley, Ray-Ban and Persol as well as retailers LensCrafters and OPSM. A genius somewhere in the Luxottica empire decided to send ...
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