More About Advertising The alternative voice of advertising, marketing and media
Well we only ask because the Haymarket Publishing-owned free advertising, marketing and media website is undergoing a revamp and, as a key part of this, is also planning to get all readers to register. This is usually a prelude to ...
Read More »It’s like the Borgia court at Asda
My old chum Stuart Smith today describes the various wheelings and dealings in the Asda marketing department. And if anything’s inclined to put you off marketing as a sensible career this is it. A lot of it seems to have ...
Read More »Lebedev's Evening Standard "close to profit"
The Evening Standard, the London paper given away for £1 to Alexander Lebedev 18 months ago by a despairing Mail Group when its losses were as high as £20 million, is reported to be close to making a profit. If ...
Read More »FIFA crisis as World Cup sponsors miss out
The World Cup in South Africa will generates billions in income for organisers FIFA but the main World Cup sponsors – Adidas, Coca-Cola, Emirates, Hyundai, Visa and Sony – will be looking hard at the $40m a year (they pay ...
Read More »COI beats cutbacks with first quarter poster bonanza
Those naughty people at the Central Office of Information, the UK government’s advertising body, got their retaliation in first in the first quarter of 2010, spending £8m on posters, way ahead of the next biggest spenders McDonalds and Sky which ...
Read More »Murdoch hits top speed with bid for BSkyB, digital content moves
And a pretty respectable speed it is for a man in his 80th year. Has Chinese wife Wendy been giving him some local medicines? It must have annoyed Rupert Murdoch for years that even though he controlled the cash machine ...
Read More »Will Hyundai get its money back for ITV World Cup howler?
Those people watching ITV’s transmission of the England v USA World Cup match in high definition on Saturday (1.5m out of 15m at the time) would have been unpleasantly surprised to see the hapless broadcaster cut to a Hyundai ad ...
Read More »Has Ultimo boss boobed over Kelly Brook contract
Holding a contract from bra firm Ultimo is a precarious business and now starlet Kelly Brook might be on her way having, apparently, breached her contract by agreeing to pose nude for Playboy and topless for Loaded. Kelly, who was ...
Read More »Stephen Grabiner exit puts pressure on Guardian and EMAP
Stephen Grabiner, boss of private equity giant Apax Partners’ media operations, is leaving the company in the wake of his last big deal, buying publisher EMAP with Guardian Media Group, going pear-shaped. Apax and GMG coughed up around £1bn for ...
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