Youth Media targets students at their desks

Reaching young people has always been a fraught business for advertisers, as they always move on to the next exciting media channel before the brands can catch up. Now Youth Media, a media network based in UK universities and colleges, ...

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Owners plan $21bn sale of market researcher Nielsen

The six private equity owners of market research giant Nielsen are planning an IPO (initial public offer) of the firm they bought a couple of years ago for $10bn for between $17bn and $21bn. This is a mightily optimistic bet ...

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Acxiom is biggest US agency, Edelman tops global PR rankings

Acxiom from Arkansas that is, a direct marketing and customer relationship agency that has topped Advertising Age’s survey of US agencies. Arkansas is Wal-Mart territory of course but Acxiom’s biggest clients are Procter & Gamble, AT&T and Macy’s. This is ...

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ITV eyes Five – or is this another stage in the CRR fight?

The Sunday Times Business News reports today that new ITV chairman Archie Norman, a veteran dealmaker, is eyeing a takeover of RTL-owned Five to boost his station’s share of the shrinking terrestrial ads market in the UK. Such a move ...

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Sunday Times Rich List bypasses ads and media – again

If you want to join the ranks of the UK’s billionaires avoid advertising and media – or spread your interests to property, transport and metals anyway. Philip Beresford’s annual round-up of the UK’s richest (although many of them actually reside ...

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The world this week: Libs shake up UK, Microsoft and co post strong earnings, Obama slams ‘batallions’ of lobbyists

**This must be terribly boring for readers outside the UK but there just might be a sea change going in British elections. Thanks to the televised debates between the three main UK political party leaders the old consensus of a ...

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Reckitt-Benckiser backs online video with $40m

Reckitt-Benckiser, home of £92m a year CEO Bart Becht, is to spend $40m on online video in the US but it’s going for rates as low as $2 cost per thousand clicks as opposed to the $30-40 premium sites obtain. ...

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Irate James Murdoch prompts the FT’s first f****

Well you can’t put it in a headline can you? Can you? The august Financial Times reports today that Rupert Murdoch’s son and heir James, accompanied by fragrant sidekick Rebekah Wade, flounced into the Independent newsroom on Wednesday afternoon, angrily ...

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Crozier gets his timing right

For once Adam Crozier seems to have got his timing right. The Saatchis smoothie who presided over controversial regimes at the Football Association and the Royal Mail, attracting volcanic ash clouds of criticism as he did so, is taking over ...

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