World Cup marketing battles kick off

A small pub in Pretoria, South Africa, host to next month’s football World Cup, has just been banned from putting up a sign that reads “World Cup 2010”. The pub had fallen foul of the courts, which deemed that it’s ...

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Will Tweeters welcome promoted tweets?

Twitter soft-launched a new ad model on April 13 which it has named promoted tweets. The basic premise is that advertisers pay for their ads to end up in search results generated by their 45 million-strong user base. The launch ...

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Tiger review and i-level demise show reality of agency-client relationships

Agencies and clients often talk about their relationship as partnerships although an uneasy truce might be a better way of describing many of them. Recently there’ve been a couple of small explosions from the front, London digital agency i-level going ...

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Jamie Oliver moves into event catering

What with all his restaurants, TV shows, books and magazines, you’d think Jamie Oliver has enough on his plate but now he’s moving into the world of events and corporate entertaining. He’s joined up with event catering company Chili Pepper, ...

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What will Rupert Murdoch do with his cash pile?

Well if past performance is any guide he’ll go shopping for a few more big media assets. His company News Corporation has just announced that third quarter revenue was up 19 per cent on the previous year to a stonking ...

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London futures market opens early to drive down UK economy

Bizarre as it may seem the London International Financial Futures Market, now owned by the New York Stock Exchange, is going to open at 1am on Friday May 7, six hours early, so that dealers, many of whom will be ...

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Did Italian knickers inspire the John Lewis campaign?

The world is agog at the John Lewis campaign by Adam & Eve featuring Billy Joel’s tune ‘She’s always a woman…’ and it also features in an ad for Italian lingerie brand Calzedonia. And there are a number of other ...

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Paddy Power takes a gamble on David Cameron

Another branding triumph today for brash bookmaker Paddy Power, which is paying out two days early on all bets on David Cameron to be Prime Minister and the Tories to win most seats in the general election. write an essay ...

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