Americans give BP benefit of doubt over Gulf of Mexico oil spill

They don’t seem that critical anyway, 36 per cent of respondents to a Pew Research Center poll calling BP’s response to the Gulf of Mexico oil spill ‘only fair’, ahead of the 27 per cent who described it as ‘poor.’ ...

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How the politicians failed to get through to the voters

One of the reasons for the hung parliament produced by the general election may simply be the mediocre quality of the communications from the three parties. homework for you In past elections, slogans such as the Tories’ “Labour isn’t working” ...

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World Cup nerves for advertisers like Adidas as well as the players

The biggest fear for players selected for World Cups is either getting injured in the warm-up friendlies or, in some cases, not making the final cut. Advertisers have the same fears for these young men too, as they’ve signed a ...

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Procter & Gamble puts ad agencies on the green spot

If it wasn’t bad enough dealing with the procurement department and its desires to reduce costs to nil, ad agencies and others are now finding their environmental practices under (potential) fire. The world’s biggest advertiser Procter & Gamble has just ...

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ITV new boy Crozier moans too much about CRR verdict

The UK Competition Commission has decided to keep the Contract Rights Renewal system for ITV (which prevents the network jacking up prices for advertisers who reduce their spend) although it says it won’t stay ‘for ever.’ But why shouldn’t it? ...

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Gravity-defying Lord Bell reports record revenue at Chime

Lord Bell, Tim Bell as was in his Saatchi & Saatchi days, is that rare breed of adman who proved equally adept at doing something else. Public relations is not so different from advertising of course but the cultural divide ...

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Will the puritans at Kraft like this Cadbury commercial?

When your share price booms because of a gorilla impersonating Phil Collins then there’s a danger that the ad agency, in this case Fallon, might start enjoying itself too much. Especially when it styles itself ‘Glass and a Half Productions.’ ...

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Will the Tories really slash the UK COI’s £232m budget?

On the face of it it’s a done deal, the Tories and their putative allies the Liberal Democrats have vowed to cut the UK’s deficit – currently standing at an imposing £167bn – so shaving 20 per cent or so ...

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