Poundland sends profits soaring by winning over the middle classes

Two interesting trends emerged today when Poundland, the discount store group that sells over 3,000 items for £1 each, produced spectacular results — pre-tax profits up from £8.6 million to £19.8 million, with sales rising by 28.9 per cent to ...

Read More »

Media buyers demand subscriber figures from Murdoch

As reports suggest the News of the World will erect a paywall in October, followed by the Sun, there are ominous rumblings from the media buying fraternity about News International’s worth as a digital brand, now that its unique users ...

Read More »

TV revenue forecasts could be good news for the UK economy

Good news for the TV advertising market with forecasts coming through for a strong final quarter, including an eight per cent revenue rise predicted for October. best antivirus software for windows Although the market has grown strongly through the year, ...

Read More »

Is Asda in a sales trough?

More problems for Asda today as it reports a 0.4 per cent drop in like for like sales for the second quarter, the second period its sales have dropped. Add to that Kantar Worldpanel’s figures which show a slump in ...

Read More »

Fosters to put British comedy shows online

Lager brand Fosters is to make a bold move into branded entertainment by reviving a series of classic British comedies and broadcasting them online through its website. It’s a dangerous initiative but probably a good idea for the Australian brand ...

Read More »

Tony Blair's donation is a PR blunder

It must have seemed a bright idea at the time but it’s hardly surprising that Tony Blair’s decision to hand the £4.6 million advance and any profits from his autobiography to the Royal British Legion has attracted more criticism than ...

Read More »

Will Murdoch's digital paper make a pioneering profit?

In his latest attempt to make digital news content pay, Rupert Murdoch is launching a new digital paper in the US, geared specifically to younger readers and available on outlets like the iPad and mobile phones. While making any kind ...

Read More »

Who needs ad agencies? Unilever goes it alone with Peperami commercial

Unilever in the UK has chosen to use so-called ‘crowd-sourcing’ for its new commercial for the Peperami snack brand, putting the brief out to open competition and choosing a script by ad execs Kevin Baldwin and Rowland Davies. Baldwin and ...

Read More »