Crispin Porter finds its own USP for Coke Zero

Long ago a very famous adman called Rosser Reeves invented the Unique Selling Proposition or USP. Reeves believed that ads were there to sell rather than entertain so he produced a slew of big campaigns at agency Ted Bates that ...

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Frustrated advertising creatives combine to try to prove that Art Sells

More than 100 creatives in advertising across the world have submitted artworks ranging from paintings and sculptures to films and installations to Art Sells, to be held at famous London venue Village Underground in Shoreditch on September 15. The exhibition ...

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Now WPP’s outdoor specialist Kinetic tries its hand at creative with launch of new agency Fuel

Time was when Kinetic, WPP’s out of home specialist media buyer, was a London poster specialist called Poster Publicity. It planned and bought poster campaigns mostly, mostly for generous rates of commission based on the assumption that buying posters was ...

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Will Gocompare’s £28m media review finally turn down the volume on annoying tenor Gio Compario?

Well we can only take so much. Price comparison site Gocompare.com’s campaign featuring bellowing tenor Gio Compario (actually a Welshman) has no doubt done wonders for the brand awareness and profits of the Esure-backed website but Gio is surely in ...

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Digital and marketing firm SapientNitro buys London digital outfit DAD for £26m

Ambitious digital marketing firm SapientNitro, owned by the Boston-based and Nasdaq-listed business services company Sapient, is buying former London rival DAD for £26m plus earnouts. Sapient also operates business in financial services and general management. It moved into direct marketing ...

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Samsonite wins Asia’s Spikes awards advertiser of the year – with a little help from JWT Shanghai

Samsonite and JWT Shanghai won the Press Grand Prix at this year’s Cannes international Festival of Creativity and now Samsonite has picked up advertiser of the year at Asia’s Spikes awards, organised by Cannes and Haymarket. It’s Samsonite’s 100th anniversary ...

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Here’s a sneak preview of BA’s long-awaited new ad campaign – well a bloke in a leather helmet anyway

British Airways’ long-awaited big new branding campaign from Bartle Bogle Hegarty is due to launch of September 21 – at 11am on Facebook, interestingly – and here’s a sneak preview of what it contains. Well, as you can see, it’s ...

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