UK outdoor set for good times, says OAA's Baker

The out-of-home advertising sector took quite a kicking from 2007 to 2009 so the new CEO Of the Outdoor Advertising Association Mike Baker must be very relieved that things are looking up for the oldest medium in the world. The ...

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Fast mover Joel Ewanick’s rocket start with new Chevy Corvette campaign

New General Motors marketing supremo Joel Ewanick didn’t waste any time in bumping Publicis for Goodby Silverstein on Chevrolet (and BBH for Fallon on Cadillac) and Goodby Silverstein certainly got its skates on in return by rapidly producing this ad ...

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Wayne Rooney still a winner for Tiger beer says Iris

Iris, the agency that produced the ‘enjoy winning’ campaign for Tiger beer (we foolishly wrote initially that the agency was Saatchi & Saatchi) still reckons the England striker was a winner for the brand despite his disappointing World Cup. “The ...

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Global advertising went boom, boom, boom in Q1 says Nielsen

The first quarter of 2010 might seem a long time ago now but Nielsen, the biggest market research outfit in the world, is claiming that global ad expenditure rose by a perpendicular 12.5 per cent in the period – which ...

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Is Drinkaware’s ‘£100m’ campaign just a case of double counting?

Well we only ask because the Drinkaware campaign, funded by the UK’s big booze companies and some retailers including Asda and Tesco (where you get the cheapest booze of course) claims it is to increase its marketing efforts in a ...

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Murdoch gets a little Gallic encouragement

Encouraging news today for Rupert Murdoch’s paywall experiment, in of all papers, the Guardian, which of course is firmly on the side of free news sites. Apparently Mediapart, the subscriber-based, web-only news site which broke the Butlergate scandal in France, ...

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Holly Branson gets her own Maverick magazine

It must be a problem for billionaires, what do you do with the family? Rupert Murdoch has found a way of course, promoting son James to heir apparent of the News Corporation empire and giving daughter Elizabeth (who says she ...

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Hugh Hefner bids $185m for Playboy, well at least he likes it

Veteran publisher and man-about-the-Playboy-mansion Hugh Hefner is trying to take the Playboy business private with a bid that values the boobs and bums empire at $185m. Mind you, he does own most of it already so it’s a bit of ...

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McDonald’s coffee surge is a real threat to Starbucks

Seattle-based Starbucks, which launched the coffee shop boom, is struggling these days against rivals that offer more coffee and less froth and in the US McDonald’s new ‘proper’ coffee offering is its biggest danger. Now McD’s is launching cold frappe ...

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