Google Verizon talks spark fears of paid-for premium internet

The internet is free (well mostly free) but ongoing talks between the mighty Google and US phone company and internet provider provider Verizon are sparking fears in some quarters that a paid-for internet may be on the horizon. The talks ...

Read More »

Tina Fey to star in New York ads – not like her 1995 ad debut we hope

Tina Fey and Alec Baldwin from 30 Rock are among the stars signed up for pro bono appearances in New York’s forthcoming ‘I love New York’ campaign aimed at tourists. The original, featuring Frank Sinatra among others, ran in 1977. ...

Read More »

Can agencies provide a 24/7 service?

A new survey of marketers’ views of agencies and what they need from them suggests that in future agencies will need to provide a 24/7 service across all media and internet channels, given that consumers are increasingly connected to brands ...

Read More »

Procter & Gamble squeezed by aggressive Unilever and Reckitt Benckiser

Consumer goods giant Procter & Gamble, the world’s biggest advertiser, saw its fourth quarter profits drop by 12 per cent to $2.19bn on a five per cent sales increase to $18.93bn, blaming the drop on a $1bn increase in marketing ...

Read More »

Unilever invents its own ad agency for Mad Men commercials

Unilever is sponsoring the new series of Mad Men (which features start-up agency Sterling Cooper Draper Pryce) and has invented its own 1964 agency Smith Winter Mitchell for the purpose. There will be six ads in the campaign – for ...

Read More »

UK Government takes axe to COI – will anyone notice the difference?

Obviously the 287 people out of a head count of 705 in the Central Office of Information, the UK government’s advertising department, will do. So will media owners and agencies who’ve been happy to take the money from what last ...

Read More »

Newsweek for a dollar – bargain or a case of vanity publishing?

It’s probably a bit of both for 91-year old hi-fi tycoon Sidney Harman, the new owner, and just as much for his 65-year old wife US Democrat congresswoman Jane. The $1 Harman has paid the Washington Post for the struggling ...

Read More »