Malaysian Group banks on Premier League referees

Commercial sports sponsorship is generally based on the principle that the sponsor gains something from being associated with the entity being sponsored. For example Rafa Nadal and Manchester United are both winners and exciting performers, admired by sports fans all ...

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We messed up on agency moves GM’s Joel Ewanick tells Ad Age

New General Motors marketing supremo Joel Ewanick has done his mea culpa bit, telling Ad Age that he “messed up” when switching Chevrolet from Publicis to Goodby Silverstein, blaming the fracas on an unintended ‘leak.’ No words for BBH alas, ...

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We all knew the UK Premier League was a crooks and chancers charter – but now the Chinese government wants to buy Liverpool!

It’s one thing Abu Dhabi buying Manchester City (it’s only an allotment with a generous supply of oil wells) but the Chinese Development Corporation (possibly the biggest pile of free cash the world has ever seen) wanting to buy Liverpool ...

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Were the Grateful Dead business as well as music gurus?

We’re used to some startling revisions of history these days but not many people would have foreseen the acid-head, hippie band of the 1960s and 1970s, the Grateful Dead, being hailed as pioneering business and marketing innovators. A stream of ...

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Wonderbra win likely to prove a handful for BBH

Sorry about that. But actually, while winning winning Wonderbra’s pan-European account against competition from Fred & Farid in Paris will cheer up BBH in London no end (it recently resigned Levi’s after 28 years and lost Cadillac in the US), ...

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