W+K unveils Old Spice Wild Collection’s Wolfdog

This is Wolfdog, Wieden+Kennedy Portland’s latest attempt to find a front something or other for Old Spice (for its new ‘Wild Collection’ rather than the main brand). Since multi-award winning Isaiah Mustafa hung up his towel the agency has struggled ...

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New from McDonald’s – the McGangBang

Well this doesn’t sound very, er, family-oriented but that’s what they’re ordering in the US these days. It doesn’t actually feature on the menu but, apparently, if you ask for a McGangBang the server keys in a Double Cheeseburger and ...

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Walkers ad says it’s using real food – whatever next?

All sorts of funny things happen in marketing and here’s another: food manufacturers actually putting real food in their products; just fancy that. Walkers Crisps is jumping on the post-horsemeat bandwagon with this ad from AMV/BBDO featuring our favourite Match ...

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WPP’s Sorrell and shareholders limber up for annual pay fist fight

This one is becoming a hardy perennial – according to the Sunday Times WPP investors are (once again) revolting over CEO Sir Martin Sorrell’s pay package. Last year SMS trousered about £13m in salary (£1.3m), bonus and shares (about £5.6m), ...

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