Robbie Earle sacking highlights success of ambush marketing ploys

Another triumph for ambush marketing with the Dutch beer brand Bavaria smuggling 36 women all dressed in orange into the Holland vs Denmark World Cup match, under the noses of FIFA and Budweiser, the official beer sponsor at the event. ...

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Is Brand Republic planning a Murdoch-style pay wall?

Well we only ask because the Haymarket Publishing-owned free advertising, marketing and media website is undergoing a revamp and, as a key part of this, is also planning to get all readers to register. This is usually a prelude to ...

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It’s like the Borgia court at Asda

My old chum Stuart Smith today describes the various wheelings and dealings in the Asda marketing department. And if anything’s inclined to put you off marketing as a sensible career this is it. A lot of it seems to have ...

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Lebedev's Evening Standard "close to profit"

The Evening Standard, the London paper given away for £1 to Alexander Lebedev 18 months ago by a despairing Mail Group when its losses were as high as £20 million, is reported to be close to making a profit. If ...

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FIFA crisis as World Cup sponsors miss out

The World Cup in South Africa will generates billions in income for organisers FIFA but the main World Cup sponsors – Adidas, Coca-Cola, Emirates, Hyundai, Visa and Sony – will be looking hard at the $40m a year (they pay ...

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COI beats cutbacks with first quarter poster bonanza

Those naughty people at the Central Office of Information, the UK government’s advertising body, got their retaliation in first in the first quarter of 2010, spending £8m on posters, way ahead of the next biggest spenders McDonalds and Sky which ...

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Murdoch hits top speed with bid for BSkyB, digital content moves

And a pretty respectable speed it is for a man in his 80th year. Has Chinese wife Wendy been giving him some local medicines? It must have annoyed Rupert Murdoch for years that even though he controlled the cash machine ...

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Will Hyundai get its money back for ITV World Cup howler?

Those people watching ITV’s transmission of the England v USA World Cup match in high definition on Saturday (1.5m out of 15m at the time) would have been unpleasantly surprised to see the hapless broadcaster cut to a Hyundai ad ...

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Has Ultimo boss boobed over Kelly Brook contract

Holding a contract from bra firm Ultimo is a precarious business and now starlet Kelly Brook might be on her way having, apparently, breached her contract by agreeing to pose nude for Playboy and topless for Loaded. Kelly, who was ...

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