Booming TV leads 8.8 per cent global ad surge

The worldwide ad market continues to boom away according to Nielsen, with television accounting for six and a half out of every ten dollars, led by the ongoing boom in emerging markets. Global adspend rose 8.8 per cent to $118 ...

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Lucasfilm nixes Greenpeace ‘Little Darth Vader’ spoof – or was it Volkswagen?

Alas it’s gone, YouTube has pulled the Greenpeace ‘Little Darth Vader’ spoof commercial that spearheaded the environmental group’s assault on giant carmaker Volkswagen for allegedly trying to block emissions legislation. Lucasfilm, headed by Star Wars producer George Lucas, is claiming ...

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So is global media buying really a gigantic fiddle?

The UK’s Mail on Sunday thinks so, highlighting the case of Aegis Germany boss Aleksander Ruzicka who was jailed last year for trousering substantial backhanders (or ‘discounts’) from media owners. This sudden interest has been prompted by the likely sale ...

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Now Google tries to corner the global SME mobile ads market

This is what my eagle-eyed chum Stuart Smith thinks anyway, in a recent post. This is what he writes. As a headline grabber, it isn’t quite up there with the search giant’s big news of the week – ‘Google and ...

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WPP’s global creative boss John O’Keeffe tells Ad Age what WPP’s holding company gong at Cannes means to him

WPP won the first Cannes lion for holding company company of the year this year, a vindication of former BBH creative director John O’Keeffe’s input as WPP’s global CCO since he joined in 2008. Among others in what he calls ...

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