It’s a tough job being a gal these days so Unilver’s Dove and Ogilvy Brazil have produced an online film ‘Real Beauty Sketches’ that compares how women see themselves and how others see them – through the agency of FBI-trained ...
Read More »Will W+K’s La Vita E Bella woo the Chinese for Fiat?
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking ...
Read More »Canada’s QuestChat and Blammo reveal the horrors of (non-online) dating
Everybody wastes their time trying to find a new spin on creative or, at the other extreme, trying to find oil in the Arctic. Actually the dosh is in online dating companies. These days you’re not allowed to do it, ...
Read More »WPP’s Mindshare does without creatives for new Royal Caribbean launch – campaign overboard!
Did you ever wonder what all those WPP media agencies (Mindshare, MediaCom, MEC, Maxus and no doubt many others still to be invented) actually do, when GroupM is supposed to be running the roost? Well one thing they do is ...
Read More »Halfords appoints Gratterpalm for in-store change
There are two companies you may not expect to find in the UK’s Top 20 agencies: production specialist TAG (now working with Wieden+Kennedy London on Tesco) and Gratterpalm, hailing from Leeds. Gratterpalm is living testimony to the fact that a ...
Read More »W+K’s Neil Christie on the new series of Mad Men
In the UK Mad Men has returned to Sky Atlantic, infuriatingly for those of us who aren’t Sky subscribers. Wieden+Kennedy London managing director Neil Christie (left) analyses the advertising bits – there are still some – in the new episodes ...
Read More »Why the future looks good for old admen – if you don’t get turned out to grass aged 50
Whoever said advertising was a young person’s business? The conventional wisdom is that at 40, most ad executives would be advised to investigate a second career. And at 50, they’ll be positively clapped out and have “post-economic” freedom foisted upon ...
Read More »DraftFCB wins big for KMart with ‘ship my pants’
DraftFCB could do with a winner or three and it seems to have produced one with this ad/online film for US retailer KMart’s online operation which has become, arguably, adland’s biggest gross-out online hit to date with zillions of online ...
Read More »AdScammer and author George Parker picks his Desert Island Ads
I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.” After all, the previous writers have indeed been the crème of London’s adverati whose opinions are valued in the best ...
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