Now Walmart moves into Silicon Valley by buying social media company Kosmix

Walmart, the world’s biggest retailer, seems to be serious about this online business, buying social media specialist Kosmix as the foundation of a new Silicon Valley-based operation @WalmartLabs. Kosmix filters and organises material for social media for individual users so ...

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VW banks on new Beetle to boost US range sales

There must be a lot of Volkswagen executives who wish the venerable Beetle, the old pre-war German people’s car, would go away. When the company revived the iconic brand in 1994 it was a flop in most parts of the ...

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Wieden+Kennedy celebrates Royal Wedding with cupcakes and crowns

Wieden+Kennedy London is celebrating the agency’s shared initials with Prince William and Kate Middleton with an interactive installation in the front window of its office on 16 Hanbury Street in London’s Shoreditch. The royal wedding on April 29 will take ...

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Coke celebrates 125 years…must try harder

Well you be the judge, as they say, but this dreary montage (famous music aside) from McCann Erickson is hardly a fitting way to celebrate 125 years of the world’s most famous brand. Especially when, at various times, you’ve produced ...

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Probably the best tagline in the world? Carlsberg changes its tune

“Probably the best beer in the world” has been the proud boast of Carlsberg for decades but the Danish-based brewer is changing its tune, outside the UK anyway. Carlsberg is in the midst of a big brand revamp which includes ...

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UK marketers cut first quarter 2011 budgets on slowdown fears

British companies cut their marketing budgets in the first quarter of 2011, for a second consecutive quarter, over fears that public spending cuts and rising inflation would dent the economy. The survey of around 300 British-based companies for the IPA/BDO ...

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