SodaStream enlists Alex Bogusky as it steps up anti-waste war with Coke

Star creative Alex Bogusky, the former ‘chief insurgent officer’ at MDC Partners which bought his agency Crispin Porter+Bogusky, has returned to the advertising fold (temporarily at least) with this campaign for bubble-maker SodaStream. Bogusky and SodaStream have been doing their ...

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SapientNitro buys interactive studio Second Story

Digital agency SapientNitro has bought Second Story, one of the many cutting-edge creative companies in Portland, home to Wieden+Kennedy among others. Second Story specialises in combining digital fireworks with physical environments including installations in stores, showrooms and exhibitions. Donald Chesnut, ...

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John Lewis defies the sceptics with another Christmas winner from Adam&Eve/DDB

Drat! Not that we’ve anything against John Lewis or agency Adam&Eve/DDB but this year’s eagerly-awaited ad from the retailer with a heart on its sleeve, and just about everywhere else, held out the enticing prospect of a bummer, schadenfruede I ...

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New outdoor company 7 Heaven targets uber-rich private jet passengers

Former CBS Outdoor executive Danielle Klein is launching a new outdoor company 7 Heaven targeting the world’s fat cats who travel by private jet. She reckons there a four million private jet journeys in Europe, the Middle East and Africa ...

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Ambitious AKQA expands into Japan

AKQA is opening its 11th office, in Tokyo, hard on the heels of its tenth, in key client Nike’s home base of Portland. AKQA has opened four new offices so far this year. The digital agency, which was bought by ...

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