Nike’s Write the Future ad from W+K Amsterdam wins Cannes Film Grand Prix – what a terrible decision

There isn’t anything wrong with the ad (apart from the emphasis on British footballer Wayne Rooney who has so far failed to set the World Cup alight) but it’s exactly what you’d expect from Wieden+Kennedy Amsterdam for Nike’s regular World ...

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First Effie Index shows big names top ad effectiveness charts

Which is what you’d expect really but it’s reassuring to know that Procter & Gamble, Unilever, Kraft, Nestle and Coca-Cola (all its brands presumably) haven’t been wasting all that marketing money. And neither have single brands McDonald’s, Pepsi, Coca-Cola, Chevrolet ...

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WPP’s Sir Martin Sorrell tips Havas to buy Aegis

Which will prompt a Gallic chuckle or two from Havas chairman Vincent Bollore and his cronies. What is perfidious Albionite Sir Martin up to now, they’ll think. Trying to discover our intentions? Winding up Maurice Levy at Publicis Groupe? Aegis, ...

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The real digital horror story facing UK newspapers

We all know that UK newspapers are taking a beating from online in the battle for advertising despite all the money they have spent boosting their own digital products. But the stark truth is laid bare in the following article ...

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Richard Desmond offloads loss-making US OK to National Enquirer owner AMI

Richard Desmond, owner of the Express newspaper titles and now Channel 5 in the UK, has sold the loss-making American version of his OK celebrity magazine to National Enquirer publisher American Media Inc. (AMI) for a reported $10-15m. AMI, which ...

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