‘Keep Team GB Pumped’ scream Cadbury and Fallon

This looks like a real road crash from Fallon, a partial replacement for its hardly-performing ‘Spots v Stripes’ Olympic campaign, consisting, largely, of shouting at us. The bellow to action is ‘Keep Team GB pumped,’ which is pretty nasty in ...

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Now Interpublic steps up boom in Brazil with S2 Publicom PR purchase

Interpublic has bought a majority stake in S2Publicom, ranked among the top five public relations firms in Brazil. S2Publicom was formed last year by the merger of S2 and Publicom, two major public relations firms that have been operating in ...

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Can UK agencies really position themselves as China’s way into global brands?

Well the Institute of Practitioners in Advertisers (IPA) thinks so, announcing an ‘International Brand Incubator’ to help Chinese companies turn their big domestic brands into big global brands, one of the very few areas where China currently lags the Western ...

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P&G switches focus from Cincinnati to the world

Procter & Gamble is the world’s biggest consumer goods company but its focus has always been firmly centred on the US, symbolised by its monolithic HQ in Cincinnati. Now though CEO Bob McDonald says the company is swtching its focus ...

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Publicis Worldwide set to snap up $470m Ferrero Rocher

Publicis Worldwide is reported to have won Italian chocolate giant Ferrero Rocher’s global ad account, worth at least $470m (€350m). Bloomberg reports that Publicis owner Publicis Groupe has won the company’s business in Belgium, France, Greece, the Netherlands, Spain and ...

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Does WPP’s Sir Martin Sorrell deserve a 50 per cent pay rise to £1.5m?

Strange to say, he probably does when you consider that his basic pay (£1m) hasn’t risen since 2007 and WPP, the company he founded and runs, has ridden out the volatile past few years pretty capably. WPP’s board level remuneration ...

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