Ybrant Digital caps LGS merger plans with Facebook API status

Acquisitive India-based Ybrant Digital, currently in the process of merging with Indian rival LGS Global, has been appointed one of Facebook’s first official API partners. Ybrant is believed to be the first Indian digital specialist to join Facebook’s list of ...

Read More »

Auto Trader provides £50m lifeline for the Guardian

A week ago we asked where the money was coming from to help the loss-making Guardian newspaper and online group survive the next few years as it tries to find a workable print model and finally earn some profits from ...

Read More »

Nielsen bids for online research dominance, plans roll-out to UK

Neilsen, which remains number one in the global research business thanks to its contract to measure US TV, is aiming for the the same dominance in online with a new service that measures online display ad ratings. The new service ...

Read More »

A top ten sexist ad from Mercedes – but it is quite funny

This is from AdWeek’s latest list (traffic drivers, huh), this time of ‘sexist ads made by total pigs.’ Harsh or what? Anyway it’s for Mercedes, by BBDO presumably, and a riff on beauty and brains. Well it made me laugh.

Read More »

Wieden+Kennedy UK signs off in style after parting with £80m Nokia

Wieden+Kennedy’s protracted parting with Nokia has been a messy affair; reports (denied by W+K) that the mobile phone part of the business was going to Saatchi & Saatchi and then the smartphone account going to marketing agency Inferno which led ...

Read More »

Surely the logic of the Kraft split is to sell the US grocery business and become – Cadbury

The ever-popular Irene Rosenfeld, CEO of sprawling food giant Kraft, has everyone guessing again. Her plan to split Kraft into slow-moving US grocery brands and faster-growing confectionery brands, built around the £12bn Cadbury acquisition, raises the question: what’s the point ...

Read More »

Ad agencies face a miserable summer as staff pay penalty for cutbacks

London ad agencies have already taken a hit, with both Wieden+Kennedy and DDB dumping staff (among many others no doubt) and now New York’s finest are also suffering with Adweek reporting that McCann Erickson in New York is about to ...

Read More »